Marketing

QuinnBet has moved to bolster its branding and marketing in the UK and Ireland by partnering with EFL Championship club AFC Bournemouth. The sportsbook operator – founded in 2017 by Sean Quinn – will become the official UK and Republic of Ireland betting partner of Bournemouth, including a back-of-shirt sponsorship caveat that will see the company’s logo appear on the …

VBET has further enhanced its branding in the Ukrainian market after signing a partnership with the Ukrainian Ice Hockey Federation (FHU). The collaboration – which includes title sponsorship of the Ukrainian national ice hockey team – builds on the firm’s ongoing marketing activities, including Ukraine-focused partnerships with both the Ukrainian Premier League (UPL) and the Ukrainian Football Cup, commencing with …

Kindred Group’s 32Red and Unibet sportsbook brands will serve as principal betting partners of the Vanarama National League – England’s highest tier of non-league football. A two-year partnership was agreed, with 32Red and Unibet to be promoted across the National League’s stadiums, digital and social media channels. Updating stakeholders, the National League underscored the brands proven credentials in participating in …

Kindred Group has demonstrated its support for WorldPride 2021 – a global arts and cultural festival celebrating equality, inclusivity and human rights for all races, genders and sexualities.  For the first time in its history, the WorldPride event (12-22 August) has been co-hosted by the twin cities of Malmö Sweden and Copenhagen Denmark. Kicking off WorldPride celebrations, Kindred’s flagship Unibet …

West Ham United has enhanced its pre-existing partnership with Trustly, naming the payments platform its Women’s Sleeve Partner. As a result of the contract expansion, the Trustly logo will appear on the sleeves of the East London’ club’s FA Women’s Super League (WSL) team. “We were thrilled to partner with Trustly earlier this year, illustrating our commitment to innovation, and we are …

BK8 has signed sponsorship agreements with five LaLiga Santander clubs, strengthening its presence in the football space and in the Asian betting market. As a result of the deal, which covers the 2021/22 season, BK8 will become the official Asian betting partner of Athletic Bilbao, Elche CF, RCD Mallorca, Valencia CF and Villarreal CF. BK8 will gain branding exposure via …

BoyleSports has become the new UK & Ireland betting partner of Newcastle United FC, strengthening its brand visibility and marketing to football fans on both sides of the Irish Sea. The operator, which is active in both the UK and Ireland sports wagering markets, will gain exposure from branded betting terminals installed at the Magpies’ 52,305 St James Park stadium …

Betano has secured a three-year sponsorship arrangement with Portuguese football club SL Benfica, gaining kit marketing, digital assets and activations as part of the deal. The primary marketing opportunity which will be leveraged by Benfica under the terms of the partnership is that the Kaizen Gaming brand will become the first sleeve partner of the Primera Liga team, covering both domestic …

Betclic has strengthened its brand visibility and marketing in the Portuguese betting space via an agreement with the Portuguese Basketball Federation. Under the terms of the three-year agreement, the Portuguese Basketball Federation will rename the Portuguese Basketball League the Betclic League. The partnership protocol signed between the sports betting operator and basketball league will initiate prior to the forthcoming sporting …

Betfred has maintained its marketing foothold in rugby league, extending its contract with the Rugby Football League (RFL) to continue as title sponsor of the men’s, women’s and wheelchair Challenge Cups. Included as part of the partnership enhancement is the title sponsorship of next Challenge Cup Final – due to be held at the Tottenham Hotspur Stadium in May 2022 …