AstroPay has made its first foray into the world of international cricket after agreeing to sponsor the Sri Lanka T20 World Cup team. Under the terms of the sponsorship, AstroPay will have its logo printed on the Sri Lanka team’s jersey, both on the leading arm and on the front of their training bib. In addition, the online payment solutions …
Read More »
Bet365 has signed an agreement to become the official betting partner of promotional company, Boxxer, along with Sky Sports boxing. In an attempt to ‘deepen’ fans’ understanding of the events and fighters, the collaboration also named bet365 as Boxxer’s official odds partner meaning the betting platform will be integrated across all social and digital content. Ben Shalom, Boxxer’s founder and …
Read More »
Sweden’s online gambling trade association Branschföreningen för Onlinespel (BOS) has urged the government to reject proposals imposing tighter advertising controls on the gambling sector. A review of advertising standards had been proposed by the Gambling Market Inquiry led by Social Democrat MP Anna-Lena Sörenson, who was charged with evaluating the marketplace following its first-year post re-regulation in 2019. Of concern …
Read More »
The Committee of Advertising Practice (CAP) has published guidance on how gaming and media stakeholders should manage and monitor in-game purchases and player incentives. CAP guidance forms part of a 2020 consultation led by the Advertising Standards Authority (ASA), which is charged with ensuring that audiences are better protected and informed on in-game purchases and engagements. The consultation was launched …
Read More »
CRM marketing specialist Optimove has announced a $75 million investment led by global growth investor Summit Partners. The financing will support continued investment in strategic hiring and M&A, as well as an expansion of its Customer Relationship Management (CRM) Marketing platform. The company has also announced the addition of Summit Partners Head of Europe, Han Sikkens, and Managing Director Steffan …
Read More »
Oddschecker has bolstered its marketing and foothold in the burgeoning US sports betting space, linking with Floyd Mayweather Jr for the National Football League (NFL) 2021 kick-off. The Bruin Capital-owned odds comparison site plans to offer Super Bowl odds via its channels, enabling US sports fans to view and analyse predictions on NFL games, as more states open their markets …
Read More »
Following reports that the DCMS is moving to ban sponsorship arrangements between betting companies and Premier League football clubs, Bolton Wanderers has moved to sever its ties to the industry. In place of its links with the betting and gaming industry, Bolton will instead seek to form partnerships with charities and organisations specialising in betting addiction treatment. Although making its …
Read More »
Liga Stavok has become an official betting partner of the National Hockey League (NHL), marking the first time the US ice hockey league has formed a regional betting agreement in Russia and the CIS region. As a result of the linkup, Liva Stavok will be able to take advantage of marketing on NHL digital assets, including the league’s official Russian …
Read More »
As part of the forthcoming review of the UK Gambling Act, betting and gambling firms are set to be banned from appearing on the front of football shirts, according to a report by Sportsmail. The review will likely see widespread changes to UK gambling advertising regulations, whilst it has it also been reported that the impact of pitchside and television …
Read More »
Betfred has moved to enhance the sports marketing and branding activities of its US subsidiary, Betfred Sports, via a deal with the NFL’s Denver Broncos. A marketing activation of the deal will see Betfred open a tent at the South Lawn outside the Empower Field at the Broncos’ Mile High stadium for every home game throughout the duration of the …
Read More »
SBC News Voice of the Sports Betting Industry