Betfred has launched its new national TV advertising campaign ‘Great Balls of Fire’ to promote its new ‘Nifty Fifty’ daily live draw game. Developed by Liverpool-based creative marketing agency Zut Media, the 30-second TV-spot takes place in a 1950s dance hall, with Betfred promoting its new daily draw to Jerry Lee Lewis’ rockabilly anthem of ‘Great Balls of Fire’. Launched …
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Kansspelautoriteit (KSA), the Netherlands regulatory authority for gambling, has issued a market warning stating that it will not tolerate ‘COVID-19 gambling advertising’. The KSA stated that it has taken 14 direct actions against unlicensed online operators advertising ‘Corona-Free Gambling messages’ during national lockdown. René Jansen, KSA Chairman, said that the regulatory agency will ‘apply the heaviest penalties’ against offending operators, …
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Rafi Ashkenazi, the former Chief Executive of The Stars Group, has joined BlueRibbon Software as its strategic advisor, supporting the B2B marketing platform provider in strengthening its foothold across a range of global gaming markets. BlueRibbon praised Ashkenazi’s expertise in the igaming industry, and hopes that his experience from holding a series of c-suite management positions will ‘add to the …
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Dafabet has grown its portfolio of English cricket teams after securing two new sponsorship agreements with the Durham and Sussex county teams. The new partnerships, facilitated by SEM Global, preempt the Vitality Blast T20 campaign and will see the operator’s name feature prominently on the two teams’ shirts. As part of the agreement with Sussex Cricket, Dafabet’s logo will feature …
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DACH bookmaker Interwetten will grow its brand exposure in Nigeria after securing former Premier League footballer Yakubu “Yak” Ayegbeni as its first Nigerian market brand ambassador. Yakubu will represent the brand in the Nigerian market, and will be integrated into all advertising activities, both online and print, for the betting group. Interwetten’s entry into the Nigerian sports betting market, was …
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Carolyn Harris MP, Chair of the All-Party Parliamentary Group on Gambling Related Harm (GRH APPG) has spoken out about gambling sponsorships, reiterating that banning gambling companies from being front-of-shirt sponsors is ‘one of the most obvious things to do’. Reported by the Guardian, Harris expressed that a new Gambling Act should prohibit shirt sponsorships across all English football leagues – …
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The European Gaming and Betting Association (EGBA) has responded after the Spanish government radically altered its Royal Decree on Advertising mandate by adding further marketing and sports sponsorship restrictions on licensed incumbents. Last week, a European Commission filing revealed that the Spanish government had drafted a series of new amendments to its approved Royal Decree on Advertising, banning betting sponsorships …
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Snack Media has strengthened its network of partnerships after signing a new agreement with international cricket almanac Wisden. Lauded as the ‘independent voice of cricket’, the new partnership with Wisden will allow Snack Media to grow its digital revenue by monetising content, driving traffic via its fan engagement tools, and utilising SEO strategies. James Murphy, Head of Partner Network at …
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GambleAware has updated its nationwide ‘Safer Gambling Campaign’ to raise awareness of the National Gambling Treatment Service in the UK. With the return of major sports broadcasting across TV and digital verticals, GambleAware has launched a ‘burst of new activity’ to support its #BetRegret safer gambling initiative and further awareness of the UK’s gambling harm prevention and support services. Targeting …
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Spotlight Sports Group has revealed plans to grow its content portfolio with more in-depth analysis, pre-game and in-game statistics and picks for the four major US sports. The new content will be aimed at both retail outlets and online sportsbooks, having been designed to ‘educate and reach new customers across the US’ as more states continue to legalise sports betting. …
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