Betsson AB has appointed LeanConvert to serve as lead digital optimisation and conversion agency across its international portfolio of +20 brands. The specialist UX and UI agency will undertake a review of Betsson’s individual brand strategies with regards to their onsite user conversion rates and optimisation capabilities. The partnership will see Betsson marketing and web development teams supported by LeanConvert …
Read More »
The Advertising Standards Authority (ASA) has reminded UK stakeholders that its ‘consultation phase’ requiring evidence on ‘advertising of loot boxes and other in-game purchases’ will close next week on Thursday 28 January. The UK advertising standards body launched its consultation back in November, following concerns raised by government ‘select committees’ on elements of loot boxes, highlighting in-game purchases. In its …
Read More »
Spanish online gambling trade association Jdigital has confirmed that its appeal against the gambling amendments of the ‘Royal Decree on Advertising’ has been accepted by Spain’s Supreme Court. Representing the interest of Spain’s licensed online gambling incumbents, Jdigital takes its existing dispute with the Ministry of Consumer Affairs to Spain’s highest-ranking law court. The trade association maintains that the decree …
Read More »
Crypto sports betting site Stake.com has made a foray into the sponsorship market after securing a new, long-term partnership with UFC middleweight champion Israel Adesanya. Adesanya will assume the role of global brand ambassador for the operator, where he will support Stake.cm with a range of sponsorship activations including VIP fight experience, betting promotions and ‘exclusive appearances’. On the partnership, …
Read More »
The Supreme Tribunal of Spain has accepted an appeal lodged by Spanish media trade union Asociación de Medios de Información (AMI) challenging the amendments of Spain’s Consumer Affairs Ministry on the ‘Royal Decree of Advertising’. Published in yesterday’s government gazette, the AMI has urged the Supreme Tribunal – Spain’s highest-ranking legal body – to review Consumer Affairs orders that the …
Read More »Kaizen Gaming has appointed digital optimisation agency LeanConvert to enhance its on-site customer conversion and UX disciplines across its flagship brands of Stoiximan (Greece) and Betano (Europe). The Hellenic and pan-European online gambling group has appointed LeanConvert to serve as its lead optimisation agency providing detailed insights on onsite behavioural analytics, enhancing Stoiximan and Betano € multi-million campaigns. Moving forward, …
Read More »
Scientific Games has expanded the capacity of its sports betting aggregation platform OpenArena (formerly OpenMarket) by providing its partners with access to OtherLevels’ customer engagement solution. Launched in 2020, OpenArena is a ‘one-stop marketplace’ providing access to products from Scientific Games and its portfolio of partners, including those focused on sports betting intelligence, as well as data feeds and trading …
Read More »
Kicking off a new year, GambleAware will launch the ‘next phase’ of its marketing strategy to promote the National Gambling Treatment Service. The gambling harm prevention charity will promote its ‘Start to Regain Control’ campaign during the first half of 2021, with the aim of raising awareness of the National Gambling Treatment Service among vulnerable audiences within the UK’s most ‘at-risk …
Read More »
Groupe FDJ has unveiled its new nationwide marketing campaign ‘Et voir la France gagner’ (‘See France Win’) highlighting the social responsibilities of Française des Jeux (FDJ) in helping France recover from COVID-19 pandemic. The campaign developed by HAVAS Paris showcases FDJ’s ongoing national lottery projects supporting the funding of French sports, arts, heritage, and culture. Furthermore, the campaign highlights FDJ’s commitment to …
Read More »
Irish bookmaker Paddy Power has been announced as the new headline sponsor of ITV Racing, beginning on 1 January 2021. The agreement was negotiated by MediaCom, and includes broadcast, catch up, digital, social, podcast and licensing rights. In addition Flutter Entertainment brands will feature in the ITV Racing App, and Betfair will sponsor ITV Racing’s Saturday morning programme The Opening …
Read More »
SBC News Voice of the Sports Betting Industry