Betsson has boosted its brand visibility in the Latin American market by securing the official regional sponsorship of the CONMEBOL Copa America 2021 football tournament. The Stockholm-registered firm has pursued a policy of international expansion over the past year, identifying the LatAm region as one of its core targets. Betsson has since gained a foothold in Brazil, Colombia, Argentina, and …
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Gaming Innovation Group (GiG) has agreed to supply its GiG Comply software to Novibet, allowing the operator to strengthen its existing marketing compliance processes. By utilising GiG’s automated affiliate marketing compliance screening tool, Novibet will be able to scan more than 30,000 web pages each day for ‘content including links and iGaming code red words, links and regulatory requirements across …
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William Hill will ‘relaunch its master brand’ this Saturday to coincide with the all-English final of the UEFA Champions League. The heritage bookmaker has moved to refresh its brand identity following a transformative period for its business, which was acquired by Caesars Entertainment during Q1. This weekend, William Hill will unveil its new UK-wide advertising campaign designed to relaunch its …
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Ladbrokes will this weekend unveil ‘This Time We Play Together’, its new flagship HD advertising campaign for this summer’s UEFA Euro 2020 football championships. The campaign devised by Neverland, Ladbrokes new creative advertising agency, celebrates football’s unifying return to the international stage following the pandemic which has impacted all levels of society. Ladbrokes will kick-start its new campaign during Saturday …
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Better Collective AS has expanded its cash options, having completed an oversubscribed bookbuild from institutional investors. The Stockholm-listed media group has raised a further SEK 1.5 billion (€150m) in working capital in light of completing a direct issue of 6.9 million shares priced at SEK 218 (€21) each. During Q2 trading, Better Collective formally notified that it would launch a …
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NordicBet has resumed and extended its title sponsorship of Danish football’s first division league for a further consecutive season. The Betsson AB sportsbook has served as principal partner to Denmark’s second-ranking football division since 2017, seeing it carry the title name of the ‘NordicBet Liga’. However, during the 2020/2021 season, Nordicbet was forced to pause its sponsorship due to unforeseen …
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Betfair will serve as a co-sponsor of Brazilian TV broadcaster SBT’s coverage of the 2021 CONMEBOL Copa America tournament taking place this summer from 13 June to 10 July. Recognised as one of Brazil’s ‘big three’ terrestrial TV channels, SBT is contracted to broadcast 11 Copa America matches including the tournament kick-off match between hosts Argentina against Chile, as well …
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BBC and ITV have agreed a four-year deal in principle with Six Nations Rugby for the renewal of the rights to the annual tournament. After entering ‘exclusive discussions’ with the UK broadcast incumbents, Six Nations Rugby confirmed that the new four-year term will begin in 2022 and run until the 2025 edition of the event, covering the men’s and women’s …
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Svenska Spel has appointed Stockholm-based Nord DDB as its new lead ‘content communications and creative concepts’ marketing agency. A subsidiary of the DDB Worldwide advertising group, Nord DDB will initially work on developing new content-led campaigns for Svenska Spel’s TUR lottery division, promoting its retail brands of Triss, lotto, Keno and Euro jackpots. The agency’s remit has been assigned to …
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Betsson has strengthened its brand visibility and marketing initiatives in the Nordic countries, striking a partnership with Norwegian Toppserien women’s football club Avaldsnes IL. Part of a wider international marketing strategy, Betsson’s new status as the main sponsor of Avaldsnes will grant the firm greater brand exposure via kit advertising in all matches played outside of Norway. For domestic fixtures, …
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