SBC News Voice of the Sports Betting Industry
Irish gaming operator Boylesports plans to open strategic London based office in Bayswater with a view to optimize current marketing activities and in view to increase its presence within the UK igaming market. This new marketing strategy will be led by newly-appointed CMO James Arnold former Head of Digital Marketing for Sportingbet PLC. The new Bayswater offices officially open on …
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Social Gaming Community Forms Social Gaming Coalition
Social gaming companies DoubleDown, RocketPlay, PlayStudios, Zynga, Plumbee, have joined forces with IGT, Caesars Interactive Entertainment, Aristocrat MGM and Gamesys to form the international Social Gaming Coalition in order to bring further clarity and education to the current social gaming scene. The Social Games Coalition, will also provide an industry voice for Social Gaming amid increasing regulatory uncertainty as to …
Read More »Betfred launch new acquisition program with Active Win Media
UK igaming operator Betfred is set to launch a new affiliate and player acquisition programme to be managed by Manchester based full-service marketing agency Active Win Media Limited, using third party software from Income Access. The new affiliate and marketing program for BetFred is set to be launched at this months Amsterdam Affiliate Conference. Active Win Media will also handle …
Read More »Q1 2013 – Spanish online gaming decline
Gross gaming revenue and turnover dropped in the Spanish igaming market in the first quarter of 2013, as Spain’s deep economic crisis continues to engulf all sectors of the country. Gaming Gross revenues €60.84m for the opening three month period of 2013, signifying a a quarter-on-quarter decline of 1%, while igaming turnover declined by 0.7% to €1.37bn . The drop …
Read More »Debate over sports betting advertising grows
The recent actions of the Australian government to ban all advertising of live odds in Australian sports has sparked debate in igaming and media regarding the regulation of sports betting advertising. The article covered here by SBC demonstrates that Australian governing sports bodies are prepared to support the bill even at the risk of decreasing potential revenues generated by sports …
Read More »Ed Wray Moots Betfair Restructuring
In an interview with UK broadsheet newspaper the ‘Daily Telegraph’, former Betfair Chairman and Co-founder Ed Wray commented that Betfair would need to refocus its operations and restructure the ‘company balance sheets’, in order for the betting exchange to work more efficiently. Wrey commented on his concerns regarding Betfair recent performance which saw valuation in Betfair Stock drop. That uninspiring …
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