SBC News Voice of the Sports Betting Industry
Jockeys Nicola Currie and Sean Levey have joined the SBK stable after agreeing to become the new brand ambassadors for the Smarkets-powered sportsbook app.
As part of the agreement, both Currie and Levey will wear SBK-branded riding gear and produce exclusive content for the sportsbook.
Discussing the new partnership, Currie said: “I’m delighted to be sponsored by SBK up until the end of the 2022 season and can’t wait to work with them on some entertaining content for social media.
“I’m very grateful for the support; SBK are clearly one to watch in the betting space with their unique focus on providing industry-leading odds.”
Levey’s agreement has been signed for two years, meanwhile Currie’s brand ambassador role will initially run until the end of the 2022 flat season.
Earlier this year, SBK committed to a long-term sponsorship of multiple title-winning jockey Richard Kingscote until October 2022.
Levey added: “I am thrilled to commit to SBK for the next two years. I’m fortunate to ride some brilliant horses for Richard Hannon and hope to continue having plenty of winners moving forward, now in my new SBK breeches. SBK is an exciting brand and I look forward to working with them.”
