Svensk Fotboll (SVFF) Sweden’s Football Association, has renewed Svenska Spel as the principal sponsor of Swedish national football teams for a further seven years. The new partnership, which expires in 2028, will see Sweden’s state-owned gambling and national lottery operator support SVFF civic projects promoting diversity, equality and inclusion of Swedish football. Svenska Spel has served as the principal sponsor …
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Antoine Griezmann has been appointed as the new Brand Ambassador of Le Pari Mutuel Urbain (PMU) – France’s state-funded betting operator for horseracing. This January saw PMU launch its new nationwide advertising campaign ‘Question du Jour’ fronted by the French football international. The campaign sees the PMU brand return to French TV screens following a near two-year absence as French …
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Voxbet has hired Ian Marmion as the company’s new Non-Executive Director with a focus on the growth and strategic direction of the business. The company has stated that the former trading and operations director for Global Sportsbook at The Stars Group has been ‘a long-time proponent of modernising the sports betting industry’ by developing and deploying new technologies. Following his …
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Stringent gambling reforms of Armenia’s Law on Advertising appear to be imminent as Parliament has unanimously voted in favour of the first reading of amendments proposed by the republic’s Minister of Finance Armen Hayrapetyan. Casting preliminary votes last week 56 MPs (versus 8-against) voted in favour of amendments put forward by Hayrapetyan to reform Armenia’s federal advertising laws, enforcing strict …
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Flutter Entertainment’s igaming brand PokerStars has strengthened its sports-oriented brand recognition by partnering with Red Bull Racing. The collaboration has been initiated ahead of the 2022 Formula One season, and will see the PokerStars’ logo featured on Red Bull Racing’s RB18 racecar and on the team’s race suits. Additionally, the duo have detailed a joint ambition of expanding their respective …
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Paddy Power has announced the launch ‘Jamie Redknapp Investigates’, the bookmaker’s latest ‘hard hitting’ documentary series examining ‘modern football’s biggest crimes’. In the first of a three-part series – with episodes two and three released over the fortnight, football pundit turned investigator Jamie Redknapp explores the ‘tragedy of half-and-half football scarves’. Episode-1 sees Redknapp track down Brian, the inventor of …
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In line with continuing speculations of a gambling sponsorship ban in sports, a shift beginning to emerge in the market is an increase in digital sports sponsorships across fan sites and influencer channels. Speaking to SBC, Dean Akinjobi, CEO of Football Media, talked of his agency’s partnership with crypto-betting Sportsbet.io which recently brought about a deal with Kenyan rapper King …
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Gaming Innovation Group (GiG) will continue to supply its GiG Comply tool to Avento Group for a further two years after the duo agreed to extend their current partnership. By using GiG Comply, Avento Group will be able to scan more than 30,000 web pages each day for content including links and iGaming code red words. “It makes us very …
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Winamax‘s partnership with Ligue 1’s Girondins de Bordeaux has been terminated following the club’s disapproval of the betting platform’s tweets about the last match. The sports betting site had signed the sponsorship in summer last year but, as reported by France Bleu, has stepped up its jokes towards the club on social media, pushing Bordeaux to end their partnership. “We …
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Betsson Group has further enhanced its focus on Latin American sports betting, signing an agreement with Brazil’s state-based Pernambuco Football Federation (FPF). The contract will see the Stockholm Nasdaq-listed international betting and gaming group secure the sponsorship of the Pernambuco Championship, the tournament of the state of Pernambuco, for the 2022 season. As part of the deal Betsson will conduct …
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