Betway has launched ‘Evolution of Instinct’ – the first advert of its new cinematic campaign series, which aims to expand the international betting brand’s profile within Germany’s reformed online gambling marketplace. Munich advertising agency David+Martin has led the development of Betway’s new advertising series – replacing the betting brand’s former German market campaign ‘Mr Instinct’ which ran for the past …
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N1 Bet has strengthened its brand visibility in the esports space by partnering with Beyond the Summit Pro Series Dota 2 tournament. The deal will see N1 Bet enhance its esports offering via its website, dedicating a section on its website to the market, and offering free bets on player’s third, seventh and 10th wagers – which can be used …
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Betfair, Sky Betting & Gaming and SBK have become the three latest operators to sign brand partnership deals with Checkd Group. The partnership with Betfair will mark the return of The Group Chat campaign – a collaboration project between Checkd Group’s social brand Footy Accumulators and Betfair – which will provide a range of video content promoting multiples. Checkd Group …
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Jockeys Nicola Currie and Sean Levey have joined the SBK stable after agreeing to become the new brand ambassadors for the Smarkets-powered sportsbook app. As part of the agreement, both Currie and Levey will wear SBK-branded riding gear and produce exclusive content for the sportsbook. Discussing the new partnership, Currie said: “I’m delighted to be sponsored by SBK up until …
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Betway has strengthened its existing marketing compliance processes after signing an agreement with Gaming Innovation Group (GiG) to utilise its GiG Comply tool. By using GiG’s automated affiliate marketing compliance screening tool, Betway will be able to scan more than 30,000 web pages each day for “content including links and iGaming code red words, links and regulatory requirements”. “It’s great …
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Betclic Group has moved to enhance its brand exposure in its home country’s betting and gaming market, becoming an official partner of the French Football Federation (FFF). The five-year agreement – which is reportedly worth between €5 million and €8 million per year according to French outlet L’Équipe – will see the Bordeaux-based operator serve as an official partner of …
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LV BET has moved to strengthen its UK brand visibility via an official partnership with West Bromwich Albion covering the current 2021/22 season. The operator’s partnership with the baggies will include digital and matchday coverage rights, whilst LV BET has detailed its intention to implement a ‘fan first’ strategy to maintain engagement with Baggie’s supporters throughout the ongoing campaign. Additional …
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Strengthening the ‘code-of-conduct on advertising’, Danish operators have launched ‘Spilreklamenævnet’ – an independently managed complaints board monitoring gambling advertising and media. The founding of Spilreklamenævnet forms part of planned advertising directives for Danish Gambling announced in 2018, which saw regulated incumbents pledge to observe new binding code-of-conduct protections on gambling advertising. The complaints board will be managed by Danish professional …
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Betclic Group has moved to refresh its brand image across Poland, launching its new TV advertising campaign ‘Zakładamy się od Zawsze’ (‘Betting since Forever’). The HD campaign co-produced by Warsaw advertising agencies 180HeartBeats and JUNG-v-MATT aims to showcase Betclic’s trusted credentials as one of Europe’s longest-serving online sportsbooks. Bartłomiej Płoskonka, country manager for Betclic Poland, detailed that the French betting …
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BoyleSports has moved to enhance its marketing and branding in the UK sports betting market by renewing its existing partnership with Wolverhampton Wanderers FC. The extension of the sponsorship agreement will see the Drogheda-based bookmaker continue to operate as the official Molineux betting partner of the West Midlands club for the 2021/22 Premier League season. This comes with a range …
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