Marketing

The latest marketing news for the gambling industry

Aston Villa confirms BK8 deal will go ahead despite fan backlash

Aston Villa

Aston Villa’s sponsorship agreement with BK8 will go ahead, according to club supporters’ organisations, having been hit with criticism from fans for the company’s advertising history. Reports last month indicated that the BK8 branding would likely feature on the front of the Premier League side’s match shirts, as a replacement for outgoing three-year partner Cazoo. BK8 has a history of …

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Paddy Power lauds ‘high impact’ Superbrand Status 

SBC News Paddy Power lauds 'high impact' Superbrand Status 

Paddy Power has achieved ‘Superbrand’ status, recognised as a superior and creatively engaged brand for British consumers.  The accolade is awarded each year by the Centre of Brand Analysis which conducts independent consumer surveys to distinguish the most outstanding brands within a marketplace. Paddy Power marketing was lauded for executing complex, high-impact and high-coverage campaigns to reach and engage with …

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Tabcorp appoints new creative agencies to refresh TAB

SBC News Tabcorp appoints new creative agencies to refresh TAB

Tabcorp Holdings has announced Accenture Song and Ogilvy Australia as the winners of its creative agency pitch tasked with “reimaging and transforming the brand of the TAB”. The agencies will replace incumbent M&C Saatchi as creative lead, who has led Tabcorp’s account since 2019. The ASX wagering group seeks a change in creative direction to reflect its ongoing ‘digital transformation’, …

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Flutter awards £130m UK advertising account to EssenceMediacom

SBC News Flutter awards £130m UK advertising account to EssenceMediacom

Flutter Entertainment has appointed EssenceMediacom, the flagship media planning and buying agency of WPP Plc, to manage its entire UK advertising account. The FTSE100 gambling group maintains a prior relationship with Mediacom, the agency that consolidated the Paddy Power and Betfair advertising accounts in 2016 as part of the group’s +£100m post-merger synergies strategy. Subsequent M&As undertaken by Flutter saw …

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John Foster joins Enteractive as new Head of B2B Sales

SBC News John Foster joins Enteractive as new Head of B2B Sales

Enteractive has strengthened its B2B in regulated markets across the world after appointing John Foster as its new Head of B2B Sales, Europe and Asia. Foster has previously worked across multiple sectors, including igaming, advertising, media and hospitality, having also held a position at iGamingGroup. Discussing his new role, Foster said: “Enteractive has built a superb offering to help operators …

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Fast Track gets personal with new AI-driven CRM integration

SBC News Fast Track gets personal with new AI-driven CRM integration

Fast Track has set out its plans to “revolutionise the way CRM is done in the igaming industry” with the integration of an autoregressive language AI model. The new model, which will be showcased at ICE in February, will enable operators to create “human-like”, multi-level marketing campaigns that can be localised to each audience. CEO and Co-founder Simon Lidzen said: …

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Bulgarian football says no to gambling advertising ban  

bulgaria

The Bulgaria Football Union (BFU) has publicly stated that it does not support a ban on gambling advertising to be imposed on Bulgarian sports.  A divided National Assembly carries an agenda to reform Bulgaria’s existing gambling laws, in which MPs have been urged to consider a ban on gambling advertising and the privatisation the state-owned Bulgarian Sports Totalisator (BST). Last …

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Data.Bet confirmed as headline sponsor of ESIC Global Esports Summit

SBC News Data.Bet confirmed as headline sponsor of ESIC Global Esports Summit

Esports data provider Data.Bet has confirmed its status this week as an official headline sponsor of the ESIC Global Esports Summit, taking place on February 9 and 10 at ExCeL in London.  CPO Alex Kozachenko will join the opening day’s Main Stage Panel discussion on “Esports Data and its Risk Landscape”. A fan of esports, Kozachenko is currently in charge …

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Gambling Harm APPG: Premier League must explain ‘toxic’ TGP presence

SBC News Gambling Harm APPG: Premier League must explain 'toxic' TGP presence

The Premier League has been threatened with an investigation unless club bosses ‘provide satisfactory answers’ as to why clubs have partnered with TGP Europe, an Isle of Man business linked with jailed Macau tycoon Alvin Chau.  Grabbing Asian business headlines last week, Chau – the former CEO of ‘junket operator’ Suncity Group – was sentenced to 18 years in prison …

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FDJ and PSG debut Jeu Responsable campaign

SBC News FDJ and PSG debut Jeu Responsable campaign

Groupe FDJ has joined forces with Paris Saint-Germain (PSG) to launch a new responsible gambling campaign. FDJ first linked up with the Ligue 1 title holders last July, announcing that they had become one of the club’s premium sponsors until 2025 with its sports betting brands ParionsSport en ligne and ParionsSport point de vente visible within the club’s stadium and online. FDJ and PSG have collaborated on an awareness …

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