Marketing

Betfred has moved to enhance the sports marketing and branding activities of its US subsidiary, Betfred Sports, via a deal with the NFL’s Denver Broncos. A marketing activation of the deal will see Betfred open a tent at the South Lawn outside the Empower Field at the Broncos’ Mile High stadium for every home game throughout the duration of the …

Sheffield-based sports betting operator BresBet has secured the sponsorship to the Steel City Cup, a prominent local greyhound racing tournament, as it continues with its focus on racing-based products and marketing. As a result of the agreement, the newly established bookmaker will gain brand exposure via title sponsorship of the event, which will be billed as the BresBet Steel City …

A public consultation evaluating the standards and conduct of French gambling advertising has been launched by L’Autorité Nationale des Jeux (ANJ) – France’s unified gambling regulatory agency.  The consultation forms part of the ANJ’s pledge to reform French gambling’s advertising standards, which was brought into disrepute following multiple public complaints recorded during this summer’s UEFA Euro 2020 Championship. Updating stakeholders, …

Asia-focused sports betting operator 188Bet has forged partnerships with two top-flight European football clubs, Liverpool FC and FC Bayern Munich. The three-year agreements with the Premier League and Bundesliga clubs will enable 188Bet to significantly enhance its European sports-oriented branding and marketing operations. Marking 188Bet’s first Premier League sponsorship in five years, the operator will gain brand awareness across Asia …

Betway has further entrenched its marketing position in the tennis scene, inking a sponsorship arrangement with ATP Tour event the European Tour. Representing an expansion of Betway’s sponsorship portfolio of elite tennis events, the deal builds on the SuperGroup-owned and Malta and Guernsey-based operator’s previous partnerships with Generali Open, Nordea Open, Miami Open, Hamburg Open, Noventi Open and the Mercedes …

Parimatch has reiterated its commitment to its partnership with Italian football giant Juventus as the agreement marks its first year. As the 2020-21 Serie A season gets underway, Parimatch has detailed plans for ‘further ‘exciting campaigns’ with the club, building on a number of marketing initiatives carried out throughout 2020. So far, the campaign has seen the duo collaborate on …

Betano has signed an agreement with FC Porto, becoming the club’s betting partner and gaining front-of-shirt sponsorship of its handball team. The deal is the second major betting partnership signed between the Kaizen Gaming-owned sports betting brand, following on from its agreement with FC Porto’s Lisbon-based rivals Benfica and Sporting CP as well as SC Braga, Marítimo and Os Belenenses. …

Delasport has confirmed that it will continue to serve as the principal sponsor of the Balkan International Basketball League (BIBL / Balkan League). The Malta and Sofia-based online sports betting and casino technology supplier became the principal sponsor of the Balkan League in 2020, helping resurrect the basketball league from its COVID-19 2019/2020 season postponement. Established in 2008, the Balkan …

The Australian Communications and Media Authority (ACMA) has ruled against Foxtel regarding a complaint made about a betting advertisement, as public debate surrounding gambling marketing in the country continues.  Foxtel notified the ACMA itself, notifying the regulator that at around 4.33pm ARST a betting commercial was shown during a half-time discussion of the Australian Football League (AFL) Easter Monday Footy: …