Kaiyun Sports has become the official principal partner and official sleeve partner of Premier League side Aston Villa. The betting brand has built an exclusive app that integrates sports and entertainment. In its new collaboration, the firm will work with the football club to provide Villa fans with an ‘immersive online and offline interactive service’. “Kaiyun Sports look forward to …
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Betsson AB has refreshed the brand identity of sportsbook property NordicBet that will re-engage audiences under its new headline campaign of ‘Makes Sports Bigger’. The rebrand aims to strengthen NordicBet’s appeal and position within its key markets, and forms part of Betsson’s wider acceleration of its sportsbook portfolio that achieved record GGR results during H1 trading. A Betsson brand since …
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AstroPay will enrich its global offering with the launch of a new VIP Programme, which it believes will reward its “most exclusive clients” for their brand loyalty. The programme will offer promotions, dedicated support and unique experiences to clients which are considered to be a VIP. Sara Rita, Chief Commercial Officer of AstroPay, commented: “We are thrilled to be launching …
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Paddy Power and Peter Crouch have continued their long-running collaboration with a new humorous TV commercial, promoting the firm’s BetBuilder product now that football is back on screens. Taking a sports betting focused spin on traditional romcoms, the ‘Love Football, Intimately’ TV spot has been produced by the Flutter Entertainment sportsbook brand’s advertising agency partner Droga5. A long-time collaborator in …
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Ladbrokes has launched its latest TV advert, ‘Rocky’, reimagining one of Cinema’s most iconic moments. Rocky is the second instalment of Ladbrokes’ brand-led advertising campaign, ‘We Play Together’, which launched last summer following the EURO 2020 championships. The campaign sees the heritage bookmaker continue to work with London creative agency Neverland which, having won the account in 2021, has been …
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ITV is to serve as the new free-to-air UK broadcast partner of the NFL – in a partnership that seeks to maximise the coverage of America’s Game to British audiences. Beginning with the start of the NFL 2022/2023 season on Friday 9 September, ITV has secured a three-year partnership to showcase exclusive NFL matchday highlights. ITV will kick-start its NFL …
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Codere’s sponsorship deal with Argentinian top-flight football club Club Atlético River Plate will feature at the centre of the firm’s latest marketing campaign. The ‘Hinchadores’ advertising series was developed in partnership with marketing advertising agency ITALIA, and will serve to promote the ‘strategic partnership’ with the Argentine Primera División club. Active in the European and Latin American gaming sectors, Codere …
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Twitch has confirmed to Bloomberg that it is “currently in the midst of a deep-dive look into gambling behaviour on its platform”. The statement was made in response to an article by Bloomberg reporter Cecilia D’Anastasio detailing a ‘gambling boom’ on the world’s most popular live streaming website. Concerns have been raised over the coverage of gambling content on Twitch, …
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Flutter Entertainment has funded an independent research grant for Canada’s Responsible Gambling Council (RGC) that will provide ‘first-of-a-kind baseline research’ for North American gambling stakeholders on marketing and advertising standards. The research will be led by RGC’s CABP – Centre for the Advancement of Best Practices (CABP) unit, tasked with examining the current practices, policies, standards and safeguards applied across …
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Pressure is mounting on Premier League bosses to back an outright ban on betting shirt sponsorships. This weekend, Sky News reported on a new ‘fan-led campaign’ that aims to secure over one million signatures against gambling sponsorships being present in English football. Branded ‘Football Supporters Against Gambling Adverts’, the move is led by recovering gambling addicts and the families bereaved …
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