India’s TV broadcasters, media and OTT platforms have been warned to stop promoting online gambling advertisements by the Ministry of Information and Broadcasting (MIB). The Ministry – which serves as the Indian government’s central agency responsible for the formulation/administration of rules, regulations and standards on IT, broadcast and media – is reported to have issued “two advisories” to TV broadcasters …
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SBK, the sportsbook app of Smarkets, has launched a spoof marketing campaign to help former England and Manchester United footballer Gary Pallister find new employment. This summer, SBK launched its nationwide advertising campaign, taking a swipe at British betting’s current field of operators and their stale market and product offerings. Following the success of its summer campaign, SBK is resolute …
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Parimatch has further expanded its partnership portfolio in England’s Premier League, securing an agreement with Newcastle United FC. The deal with the club, which is currently placed 10th in the league after a positive start to the 2022/23 campaign, brings the total number of clubs the Parimatch Tech betting brand holds partnerships with to four. Previous agreements have been inked …
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The UK Gambling Commission (UKGC) has fined Betway Limited £400,000 for marketing discrepancies, which saw its brand promoted to children. The Betway brand is reported to have been promoted on the children’s section of West Ham United’s club website. The penalty notice revealed that between 14 April 2020 and 6 November 2021, a Betway logo (with a link) “was displayed …
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CRM marketing solution provider Optimove has secured its latest major betting partnership, signing an agreement with bet365. The Stoke-based international betting operator is undertaking a ‘strategic investment’ in scaling retention marketing efforts and maximising player lifetime value, identifying both as growth drivers for its business. Terms of the partnership – the first time bet365 has collaborated with a third-party vendor …
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As the World Cup in Qatar edges ever closer, sportsbook marketing teams continue to search for the formula that will deliver impressive levels of player acquisition and retention, and a return on their substantial investments in promotional campaigns. Traditional tactics such as bonuses, free bets and newspaper advertising still have a role, but as Josh Jolliffe, Sales Director – Media …
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l’Autorité Nationale des Jeux (ANJ), France’s national gambling regulator, has announced changes to its governance overseeing the redevelopment of France’s unified gambling laws. The decision has been approved by Bruno Le Maire, the French government’s Minister of Economy, Finance and Industrial and Digital Sovereign. The ANJ will maintain its current board make-up of nine members, including President Isabelle Falque Pierrotin. …
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As European football gets underway, Bwin launched its ‘fan-led’ campaign, ‘Love Knows No Boundaries’, in its capacity as an official partner of UEFA. The Entain sportsbook brand’s latest ad series will go live in its seven key markets – distributed across TV and online as well as in stadiums in Germany, Austria, Belgium, Denmark, Bulgaria, Greece, and on TV only …
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Canadian operator BetRegal has launched a new marketing campaign in Ireland, as the firm seeks to increase its exposure in the national betting market. The series of adverts will be broadcasted across Sky Sports, as part of BetRegal’s sponsorship of the outlet’s nightly sports news wrap up show, featuring three different commercials. The primary advertisement shows a man dressed in …
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888Sport has launched the ‘NFL Fantasy Show’ to support its role as the official betting partner of the NFL in the UK and Ireland. The new NFL season kicks off tonight with the LA Rams taking on the Buffalo Bills. Hosted by Vernon Kay, The NFL Fantasy Show will track all developments of this season’s league, building up to Super …
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