Former footballer Michael Owen has signed a partnership with Maxim88, an online sportsbook and casino focused on the Asian markets. The ex-Liverpool, Manchester United and Real Madrid striker will serve as a Brand Ambassador for the company to promote its business during the 2022/23 Premier League season, which kicks off tonight. Maxim88 has stated aims to ‘strengthen its position’ across …
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William Hill debuts STRIPPED culture clash podcast with Specs & VUJ
William Hill has launched its first dedicated football podcast series ‘STRIPPED’, which aims to engage its brand with a new generation of football audiences. STRIPPED has been produced by London creative media agency Wavemaker in collaboration with Platform Media. The podcast series is hosted by football content creator Ferdinand ‘Specs’ Gonzalez and YouTube personality David ‘VUJ’ Vujanic. In a statement, …
Read More »Fayyaz Ansari to oversee AstroPay global financial strategy as CFO
AstroPay has appointed a new Chief Financial Officer (CFO), hiring Fayyaz Ansari – an experienced finance executive with a ‘deep understanding’ of global payments. Based in the UK where AstroPay is headquartered, Ansari will be responsible for overseeing and coordinating the payments firm’s global financial management and activities. The new CFO has been working in finance for over two decades, …
Read More »William Hill keeps EPIC good vibes for new Premier League season
Ahead of this weekend’s start of the 2022/2023 Premier League season, William Hill has refreshed its flagship ‘EPIC’ nationwide advertising campaign. The heritage bookmaker has transformed EPIC into a ‘fully integrated 360 advertising campaign’, spanning all media formats and brand marketing channels. EPIC became William Hill’s flagship campaign during last summer’s UEFA Euro 2020 Championships. The bookmaker banked on the …
Read More »Xtremepush and Playtech to deliver personalised player engagement campaigns
Xtremepush has confirmed this week that it will work alongside Playtech to enhance player communications for users of both solutions. Through the player engagement partnership, companies using both the Playtech software and the Xtremepush platform will benefit from access to “advanced personalisation and segmentation” functionalities. This includes personalised, real-time messaging across email, SMS, push notifications and a range of other …
Read More »Fortuna fights for Czech Liga renewal against mounting suitor interests
The battle for the sponsorship rights of the Czech Football Liga has intensified as principal sponsor Fortuna Entertainment makes its stand against the interest of main-market rival Tipsport. Ahead of this weekend’s start of the Czech Liga 2022/2023 season, Dušan Svoboda, Chairman of the Czech Football Association (LFA), disclosed to national media that Fortuna would guarantee a CZK 200m (€8m) …
Read More »W88 secures Fulham FC sponsorship in face of betting shirt vote
Newly promoted Premier League side Fulham FC has signed W88 as front-of-shirt sponsor, ahead of a planned vote on the future of such arrangements. The Asia-focused sportsbook and casino brand’s logo will feature on the front of the West London club’s men’s and women’s first team kit for the 2022/23 season as a result of the linkup. W88 is no …
Read More »Jason Trost fronts debut advert of SBK ‘rewriting the sportsbook’ campaign
Smarkets has declared a ‘full assault’ on all UK bookmakers launching its new nationwide multi-channel campaign promoting its SBK sportsbook. Launched this Monday, under the title of “SBK – The ad we weren’t allowed to make, but we made it anyway” – the campaign sees Smarkets CEO Jason Trost ‘take direct aim at SBK competitors’. The campaign was developed by …
Read More »Codere Online lands Box Azteca partnership to galvanise Mexican brand coverage
Latin America sportsbook Codere Online has significantly expanded its brand coverage in Mexico, becoming the headline sponsor of ‘Box Azteca’ – the flagship boxing show of TV Azteca. The sponsorship will see Codere Online promoted across all televised Box Azteca fight nights, broadcast across Mexico every Saturday from 11pm on the Azteca 7 channel. Codere Online has branded the sponsorship …
Read More »Jdigital calls for open dialogue on Spanish gambling advertising laws
Jdigital – Spain’s online gambling trade association – has praised the decision of the Third Chamber of the Supreme Court to question the constitutionality of federal laws restricting the advertising of gambling across Spain’s autonomous communities. Alongside Spanish media counterpart AMI, Jdigital submitted an appeal to the country’s Supreme Court demanding that blanket ban advertising restrictions be put forward for …
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