As UEFA EURO 2024 kicks off in Germany, bet365’s Steve Freeth looks back at an action-packed Premier League campaign, which saw Manchester City make history after seeing off Arsenal’s challenge to win a fourth straight title. Freeth discusses the operator’s highs and lows from the 2023/24 season and looks back on the company’s Never Ordinary marketing campaign. SBC News: The …
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Epoxy.ai: it is indisputable how important AI is going to become
Jason Angelides, Founder and President of Epoxy.ai, places a focus on the adoption of AI and ML in the gambling sector by looking at how to get started, the opportunities provided, how integral the adoption of each will become for all and much more. SBC News: To begin, could you briefly elaborate on where we are currently at regarding the …
Read More »Roundtable: ensuring punter longevity amid enhanced Euro 2024 interest
A summer of sport has officially exploded into action, with fans all over the world primed for months of action that spans numerous geographies and, hopefully, countless examples of athletic excellence. However, within the realm of online gambling, Euro 2024 represents a significant opportunity to gain ground, with the volume of punters certain to rise both before and during the …
Read More »Evgen Belousov, GR8 Tech: becoming a market leader in Asian markets
Emerging markets can often form the foundation for companies to make significant headway across a much wider region, therefore offering a platform for sustained long-term success and growth. In discussion with SBC News, Evgen Belousov, GR8 Tech CEO, delves into why Asia represents a new frontier that it is believed will deliver numerous benefits across the long-term for the company. …
Read More »iGP is ‘Ready to Launch’ in LatAm this year
Freshly back from a successful product launch in Brazil and getting ready for CasinoBeats Summit Malta, Dirk Camilleri, Chief Product Officer at iGP is relishing the impact that Tropicana, iGP’s newly released Latin America focused white label sportsbook and casino template has already created. SBC News got the lowdown from Camilleri on how the casino tech specialist is getting ambitious …
Read More »Kambi: Why deep data is the key ingredient to sports betting success
Simon Noy, SVP Trading at Kambi, explores how harnessing deep network data is the key to unlocking greater returns for operators. The fundamentals of the relationship between bettor and bookmaker have been broadly settled since the advent of online and mobile sports betting. The introduction of in-game betting and cash out in the 2010s heralded the advent of ongoing interaction …
Read More »Bayes Esports: navigating game patches and the impact they have on betting
In conversation with SBC News, Ben Steenhuisen, a Senior Software Architect at Bayes Esports, with 11 years of professional software development experience, elaborates on the impact game patches could have on wagering. Navigating game patches and the impact they have on betting In esports, we see teams from all over the world battle it out for victory. The electrifying atmosphere …
Read More »Winning the game: how localisation and advanced tech are shaping sportsbooks in LatAm
What does it take for a sportsbook operator to succeed in the dynamic and diverse markets of Latin America? Drawing on insights from current market leaders, overarching trends, and extensive experience on the operator side of the business, the answer, according to GR8 Tech’s Senior Business Development Manager Thomas Carvalhaes, centres around one pivotal element: localisation. In a region as …
Read More »Igor Kaufman, GR8 Tech: iFrame product value is a significant differentiator
Differentiation and personalisation. A pair of concepts that the industry is more than all too familiar with, but which will retain a central focus as solutions providers constantly jockey to enable clients to rise head and shoulders above the competition in an increasingly tightly packed field. To achieve this vision, GR8 Tech has introduced its iFrame product, which aims to …
Read More »bet365: Cheltenham Festival’s influence is “bigger than ever”
It’s the most important week in the UK racing calendar, the “greatest show on turf”. Cheltenham Festival enamoured racing fans across the world as shock results twinned with a win for the favourite in the Gold Cup presented mixed results for fans and bookmakers. bet365 has told SBC News that the week of racing ended “honours even” between its trading …
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