SBC News Voice of the Sports Betting Industry
Michał Głowacki, COO at SB Software, dissects the role that AI has to play in the sports betting and online casino industry. Głowacki explains why AI has the ability to revolutionise several aspects of the industry, from improving backend systems, to creating excellent experiences for players.
The online gambling industry thrives on innovation, efficiency and rapid development. AI currently plays a critical role in reducing costs and delivery timelines for gambling platforms, positioning SB Software at the forefront of this highly competitive market.
Less Typing, More Thinking: Where the Testing Doesn’t Sleep
AI-driven tools such as GitHub Copilot or Codeium significantly reduce coding time, improve code quality, minimise extensive debugging and make the code easier to maintain and document. Consequently, developers can now spend their most productive hours focusing on the most critical lines of code.
Beyond coding, AI revolutionises testing by autonomously handling complex functional and regression tests. Platforms like Selenium and Test.ai leverage AI to quickly identify issues before they escalate, dramatically reducing the costs associated with fixing problems after release. AI-driven testing tools significantly enhance efficiency by intelligently prioritising tests, automatically adapting test cases based on user scenarios and improving test coverage, ensuring robust and reliable software releases while shortening testing cycles.
Infrastructure That Knows When to Breathe
Infrastructure management also is significantly enhanced by AI. Predictive analytics allow SB Software platforms to optimise cloud resource allocation dynamically, adapting seamlessly to fluctuating demand. This enhances platform stability during peak traffic periods and significantly reduces server costs by allocating resources efficiently and proactively.
Shifting from technical development aspects to operational advantages, SB Software customers gain substantial value from our AI-assisted modules, such as player profiling, fraud detection, and compliance functionalities. These modules continuously assess player behaviour, rapidly identifying preferences, anomalies and potential risks. This proactive approach enhances user engagement, minimises risks, reduces financial losses and ensures regulatory compliance, significantly improving the overall security, reliability and customised experiences provided to our clients.
Personalisation to Feel
Personalised user experiences, essential for customer loyalty in the gambling industry, receive significant enhancement from artificial intelligence. SB Software’s proprietary AI-powered recommendation engine, known as Personal Recommended Offer (PeRO) suggests tailored events, games, and dynamic promotions adapt in real-time to player behaviour, effectively boosting user engagement and conversion rates.
Customer support, traditionally a significant operational expense, remains primarily human-driven at SB Software due to the nature of the service and quality standards we deliver. However, the company recognises potential opportunities for AI-driven solutions to assist human teams by quickly identifying common issues, thus enabling faster, more targeted assistance while maintaining personalised service quality.
Overall, AI enables SB Software to deliver technical excellence through efficient and reliable development processes while also providing substantial operational advantages, such as enhanced security, personalised customer experiences, and optimised resource management, securing a distinct competitive advantage in the gambling industry.
