SBC News Voice of the Sports Betting Industry
GR8 Tech Chief Client Officer, Kateryna Pozdnysheva, outlines how iGaming operators must embrace challenges and face everything with a positive mindset to achieve optimal results. Pozdnysheva also highlights how the sportsbook software provider is bringing a positive mindset to life through its “Heavyweight Club” campaign, aiming to align with its most ambitious clients.
SBC News: Tell us about the Heavyweight Club campaign and the message you’re looking to convey with this?
Kateryna Pozdnysheva: The Heavyweight Club is about aligning with ambitious clients who share our mindset — sharp, agile, and built to lead. It’s a statement of shared values: resilience, clarity, and the drive to perform under pressure.
With this initiative, we’re showing that GR8 Tech isn’t only a tech provider — we’re in your corner, solving complex challenges and scaling success together. Through exclusive content, curated events, and strategic collaborations, the Heavyweight Club creates a space where bold thinking turns into measurable outcomes.
It’s where performance meets true partnership. The message is simple: If you’re ready to lead from the front, this is where you belong.
SBC: What role does mindset play in driving positive business results in iGaming?
KP: Mindset drives momentum, especially in an industry as high-pressure as ours. The right outlook creates urgency, clarity, and competitive focus. But besides thinking like a champion, you need to execute like one.
Mindset also involves accountability and agency. Too often, operators fall into the pattern of pushing every need through Jira tickets, waiting on providers to deliver solutions. But success doesn’t come from waiting on your platform provider to solve everything; it requires operators to be actively engaged in shaping their outcomes.
At GR8 Tech, we deliver tools and empower our partners to lead with intent. We don’t abandon support but encourage shifting from reactive dependency to proactive ownership. Operators who embrace this mindset consistently perform at a higher level: they scale faster, reach breakeven sooner, and see higher conversions and retention because they act with clarity and purpose. That’s the heavyweight mindset in action.
SBC: iGaming as an industry is very relationship-heavy. How can these Heavyweight Club principles help businesses get ahead?
KP: Strong relationships in iGaming are built on shared responsibility. The Heavyweight Club is about fostering partnerships where both sides take ownership.
When operators act as active contributors, not passive users, we see faster iterations, smarter solutions, and measurable results. Take our work with Mojabet: together, we developed a lightweight sportsbook interface tailored for low-bandwidth markets. Load times dropped from over 10 seconds to just 1.5, leading to higher user retention and a stronger bottom line.
These are Heavyweight partnerships, where everything is done with intent and a shared goal in mind.
SBC: How does GR8 Tech integrate mindset and structure into its operations?
KP: Mindset sets the bar. Structure makes it possible. At GR8 Tech, we treat both as essential. Mindset is what pushes us to break norms, challenge inefficiencies, and think bigger for our partners. Structure ensures we deliver on that ambition with consistency and scale.
We’ve institutionalised that thinking, from a KPI-tied client success model to scalable solutions like our Hyper Turnkey and ULTIM8 Sportsbook iFrame. Our onboarding framework, 24/7 support, and personalised performance loops turn ambition into results. It’s not one or the other. Mindset without structure is a mere motivation. Structure without a mindset is only a process. GR8 Tech brings both, and that’s how we consistently bring high performance to the table.
SBC: In your role, how do you support the resilience of GR8 Tech clients to help them keep at the top of their game?
KP: Resilience often comes from having the right support at the right time, and that’s exactly what we aim to provide. As Chief Client Officer, my role is to ensure that our operators feel supported technically and strategically. Resilience in this industry is about helping clients navigate uncertainty, make smarter decisions, and scale without burning out their teams. We do that by building strong relationships, providing clear guidance on platform capabilities, offering tools that simplify day-to-day operations, and aligning our support and product roadmap. My team and I work hand-in-hand with clients to ensure they’re always ready for everything.
SBC: Resilience is key for a variety of disciplines such as product development, the operator/vendor relationship and regulatory compliance – but how can operators remain resilient for all these disciplines in a high pressure environment?
KP: Resilience starts with having the right technical and organisational foundations. To remain resilient, operators need strong technical and organisational foundations: flexible tools to iterate quickly, reliable vendors who understand local market dynamics, and built-in compliance that prevents costly delays or penalties.
But resilience is also about mindset—the ability to prioritise, test fast, and learn faster. GR8 Tech supports this through agile feature rollouts and strategic advisory, helping operators stay adaptive and focused under pressure.
We keep our partners closely involved in our development and strategic roadmap. With clear short-, mid-, and long-term planning, we collaborate regularly to align on future trends, compliance shifts, and product direction. This ongoing dialogue allows us to stay ahead of regulatory changes and market demands—not just reacting, but setting the pace.
SBC: In what ways has GR8 Tech helped clients from a mindset perspective? Do any examples come to mind?
KP: We often help clients shift from reactive, high-effort operations to focused, scalable strategies. For instance, one client was overwhelmed by manual processes, from player segmentation to promotions, which drained resources and limited growth. By automating key workflows and defining clear performance metrics, we helped cut their manual workload by 40% and unlock measurable retention gains. More importantly, they moved from chaos to control—and that mindset shift is where real growth begins.
We also see many operators trying to do everything alone—acting as CEO, support, and product lead all at once. In iGaming, that’s unsustainable. We’ve helped partners break that pattern by stepping in with managed services like customer support, product guidance, and tailored market training. This gives them breathing room to scale strategically, build proper operations, and focus on what matters most.
SBC: What would your top tip to our readers be for maintaining a strong mindset and resilience in the ever-evolving iGaming sector?
KP: Resilience is built through structure, not stress. Create routines that anchor your focus—regular syncs, post-mortems, player journey reviews. These bring clarity in chaos. Focus only on what you can influence, and work with partners who sharpen your thinking, not just hand over tools. In a fast-changing space, mindset is your most scalable advantage.
We often see new operators come in aiming to do everything at once: all markets, all verticals, full product suite. The ambition is great, but without focus, it burns out fast. We advise starting with a few well-chosen markets, understanding product fit: Is it a casino-first or sportsbook-driven region? — and hiring experienced teams to run daily operations. GR8 Tech supports this process with tools, insights, and strategic advice. With clear planning, honest communication, and flexibility on both sides, we’ve seen that mindset lead to sustained success.
