Lynon: Offering commercial flexibilities with efficient performance

Lynon Chief Marketing officer Edgar Davtyan and Chief Business Officer Suren Vardanyan argue that operators simply have to be able to have commercial flexibilities in the modern sportsbook and casino industry. The executives also outline exactly how Lynon can deliver exceptional levels of flexibility while simultaneously offering strong performance as it aims to bring the next-generation of iGaming SaaS solutions to market. 

Commercial Flexibility as a Strategic Enabler in B2B iGaming Partnerships

In a sector defined by rapid go-to-market strategies and ever-evolving regulatory demands, long-term growth requires more than fast deployment. B2C iGaming operators increasingly seek B2B partners that can support strategic scalability rather than offer one-size-fits-all solutions.

Today, commercial flexibility is not an added value—it is a core component of sustainable B2B relationships. It reduces barriers to entry, aligns operational goals and fosters business resilience. Scalable terms, adjustable pricing models and performance-based incentives have become crucial components of forward-thinking commercial partnerships.

Lynon is founded on this principle. Inspired by the notion to “lean on,” Lynon stands for more than technology—we act as a long-term strategic partner committed to enabling operator growth through commercially agile models.

Key Advantages for B2C Operators Engaging in Flexible Commercial Models

Conventional B2B agreements often involve high setup costs, static revenue-share models, and rigid pricing regardless of operator scale or market conditions. Such models can constrain early-stage operators and limit adaptability.

Lynon offers an alternative approach.

Within very common exclusive offers on various events, operators can launch turnkey casino websites with comprehensive functionality—including payment systems, CRM, affiliate management, bonus engines, gamification tools, sportsbook solutions, and more—for lower and adapted initial investments.

The pricing structure substantially lowers the barrier to market entry and besides being thoroughly designed to meet the needs of experienced companies, it is also flexible enough to support startups and early-phase brands with scalable ambition.

For instance, our “Retro Bonus” scheme reinforces performance-based collaboration. Partners reaching predefined KPIs receive up to 10% of their annual paid invoices as a rebate—demonstrating Lynon’s commitment to mutual growth. Additionally, operators may receive extended access to tools such as CRM and affiliate management based on their ongoing results.

Long-term operators that consistently meet commercial performance criteria are also eligible for a highly unique benefit in the iGaming B2B ecosystem: full source code ownership after five years of succeeding in KPIs and marking a fruitful partnership. This structure empowers operators with long-term strategic independence and significant cost optimisation.

SaaS Infrastructure: Operational Efficiency Meets Commercial Agility

Commercial flexibility is most effective when paired with an agile infrastructure. Lynon’s SaaS-based architecture ensures continuous operational support, rapid deployment, and frictionless scalability.

The modular architecture, API-friendly integration layers (named “VERSA”), and a comprehensive one-window platform provide operators with the tools to manage their entire iGaming environment—from content and localisation to reporting and segmentation—without cross-system dependencies and elimination of downtimes during update and new releases.

Updates are deployed with zero downtime, allowing for uninterrupted user experiences and operational continuity. This infrastructure supports real-time adaptability and significantly reduces the overhead typically associated with platform management in dynamic market or regulatory conditions.

Commercial Flexibility in Practice: Lynon’s Strategic Offerings

Flexibility at Lynon is embedded into every operational and commercial model, from startup acceleration to partner growth enablement.

The “Five for Five” initiative exemplifies this with a ready-to-go casino website package offered at €5,000. This includes gamification tools, affiliate solutions, and CRM capabilities—all provided free for the first three months, and renewable depending on performance metrics.

Lynon Prime—a tiered program—provides additional privileges for partners demonstrating sustained growth. These include dedicated account management, priority access to Lynon’s executive team, and exclusive free use of tools such as “Request a Bonus” and “Spinner Winner.” The goal is not just to support operator growth but to proactively facilitate it with strategic insights and real-time assistance.

The referral program (“Referral Bonus”) further strengthens ecosystem collaboration by rewarding partners who introduce qualified operators to Lynon, offering 5% commissions over a 12-month period generated from the referral’s GGR. 

All of these tools are designed with high operator usability in mind. They are informed by firsthand experience in both regulated and emerging markets, ensuring functionality that is both innovative and operationally efficient.

Industry Expertise: A Foundation Built on B2C Knowledge

Lynon’s foundation is distinguished by deep operational expertise. Unlike traditional tech providers, Lynon is composed of professionals who previously built and scaled B2C iGaming operations. This expertise translates into a product philosophy that goes beyond software delivery—it enables market-aligned decision-making and customer-centric platform development.

Having navigated the fast-paced, high-competition world of B2C firsthand, the Lynon team understands what operators need: tools that scale, integrations that simplify, and pricing models that evolve alongside the business. This knowledge is directly reflected in the adaptive, market-sensitive features of Lynon’s offering—like the automation of behaviour-based bonus systems and gamified loyalty tools.

Such a deep B2C experience also allows Lynon to meet challenges and deliver not just products, but strategic guidance—something increasingly valued in a saturated and compliance-heavy landscape of B2B iGaming.

Strategic Activation During Industry Events: Lynon at Expos

Lynon leverages industry expos not only as branding opportunities but as real-time launch accelerators. Each presence is strategically constructed to deliver conversion-ready outcomes.

At ICE Barcelona, Lynon auctioned three fully-branded, ready-to-go casino websites—complete with domain names—at starting bids of €499. These turnkey-ready solutions enabled immediate market participation with minimal friction.

Looking ahead to SiGMA Americas 2025, Lynon will continue to showcase exclusive commercial offers, partner-centric programs, and enhanced onboarding protocols designed for operators at all levels of maturity. These offerings are designed to move operators from interest to activation within days, not months.

The goal is simple: reduce barriers to entry, shorten time-to-market, and deliver operational confidence from day one.

Lynon is not just a technology partner. It is a performance ally, a growth accelerator, and a team of experienced professionals committed to redefining the commercial and operational dynamics of B2B iGaming. From dynamic pricing and operator-friendly tools to a SaaS-oriented delivery model and proactive strategic support, Lynon’s approach enables operators to focus on what matters—growth, engagement, and sustained performance.