Acquiring players has become a big focus for many betting and gaming companies over the last few years. But what good is attracting a player to come and gamble on your site without ensuring that you have a strong retention strategy in place? From a financial perspective, retaining existing players is much more cost-effective than acquiring new ones. So it …
Read More »
The greatest challenge for any sportsbook is removing barriers for the end users, according to Erik Logdberg, Chief Operating Officer at Kambi, who delved into how the sports betting provider has transformed its offerings over the last two years. Speaking at this year’s ICE London 2023, Lodgberg expressed that, along with removing said barriers, providers must create “more exciting offerings” …
Read More »
Following a three month interim period, Adam Smith will take on the position of Chief Executive Officer at FSB full-time. Smith initially stepped up to the CEO role back in December 2022, taking over from David McDowell, who has since joined the firm’s Board. In this time, the B2B sports betting and igaming supplier has taken its first major steps …
Read More »
The igaming industry has grown exponentially over the past few years. And with more and more companies looking to get in on the action, it’s now more important than ever to differentiate yourself from the competition. So how can a gambling company do this? Products, markets and marketing all have an important role to play. But what can also have …
Read More »
Starting a gambling business is no easy feat. You need to select what platform to use, where to operate and what products to offer to your customer and then, on top of that, ensure that bettors are not only engaged but that they want to come back to your site too. It is much easier said than done. But with …
Read More »
Bayes Esports has reached a new milestone, with the esports data provider’s latest fundraising round raising €9m in capital in 2022. The capital fundraising forms part of a series A4 financing, led by PAC Capital, whose Chief Investment Officer, Clayton Larcombe, will replace Jens Hilgers as Chairman of the Board. The capital injection will be used to fund new content …
Read More »
An enthralling World Cup that saw Argentina walk away with the most sought-after prize in world football proved to be hugely popular with bettors worldwide. Seemingly the world was backing Lionel Messi to finally win the only major title missing from his gleaming trophy cabinet, and the fact that he and Argentina proved them right ultimately added to the overall …
Read More »
Jonathan Felix Vilchez, Regional Business Development Manager at SOFTSWISS (Latin America), looks at the growing opportunities across the LatAm region as he gives a break down of what we can expect from each market over the course of the next 12 months. This year the gaming industry has managed to recover in full, and there is no better closing of …
Read More »
Over the course of the last decade, a large number of European markets have embraced the possibility of a regulated gambling industry. But with increasing regulatory pressure on topics such as anti-money laundering, player protection and know-your-customer, is the European market about to experience a period of ‘doom and gloom’? BtoBet’s latest industry report addresses that very issue by looking …
Read More »
Having secured a monumental deal with Major League Soccer (MLS) earlier this year, IMG ARENA President Freddie Longe spoke with SBC Leaders Magazine how the two organisations will work together to revolutionise the fan experience and extend the reach of rights holders in an era that’s becoming increasingly dominated by the power of data. First off, how did the deal …
Read More »
SBC News Voice of the Sports Betting Industry