SBC News Spotlight Sports Group drives World Cup engagement with 11 content hubs

Spotlight Sports Group drives World Cup engagement with 11 content hubs

Spotlight Sports Group will extend its coverage of the World Cup with the launch of 11 content hubs which will be available in seven languages. 

The content hubs will feature a live odds integration and add-to-betslip functionality too – something that SSG explained will “create a true one-stop-shop experience for all sports bettors”.

Rob Black, Spotlight Sports Group B2B Sales Director, said: “We know that sportsbooks want to engage their audiences with top quality content. Unfortunately, the wider technical demands of their businesses often get in the way. 

“Leveraging our ability to produce betting-relevant content in any language and for any sport, coupled with our ability to deliver a technical solution, allows our partners to provide their audiences with high quality user experiences at a key time during the World Cup.”

SSG will supply the new content hubs to betting operators including BetKing and 888sport. They can then be integrated into a sportsbook’s backend, delivering what SSG described as “a premium content experience for sports bettors”.

Chris Mckenzie, Sportsbook Commercial Director at 888sport said: “For the World Cup we wanted to enhance our product and content for players in the UK and Spain. 

“The ability of Spotlight Sports Group to create content hubs specifically for those audiences allowed us to provide our consumers with rich content that will help provide a truly unique and differentiated experience.” 

Adim Isiakpona, Chief Operating Officer of BetKing Nigeria, added: “As we prepared for the World Cup, we felt it necessary to provide our audience with high-quality and actionable sports betting content to inform their betting decisions. 

“With this objective in mind, we knew that Spotlight Sports Group could deliver the content we wanted to provide our audiences with and deliver it in a timely manner to provide a top tier experience.”

SBC News Spotlight Sports Group drives World Cup engagement with 11 content hubs

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