FSB curates new retail experience with Companion App launch

FSB has continued to make strides in developing its retail offering with the launch of a new Companion App.

Players will now have the ability to transfer bets placed in a brick-and-mortar betting shop onto a digital wallet app via their smartphone.

The app, which can be branded end to end for individual operators, also allows players to transfer bets struck via a self service betting terminal back to the retail environment using a QR code.

Russell Colvin, Head of Retail at FSB, said: “Offering innovative retail experiences to our partners and their players is something I’m driven to deliver at FSB. This new Companion App will eventually give our entire retail partner community access to digital environments and allow them to understand their players better whilst increasing daily engagement.

“My team and I have worked tirelessly this year to build up a contemporary, feature-rich offering that enables us to carefully curate a required retail offering for our growing, global client base. This hard work will continue into 2023 and beyond.”

From a bet management perspective, punters will also be able to use the app to access a detailed bet history, as well as tracking and cashing out their wagers.

FSB explained that the app will be rolled out to a “selected” group of partners ahead of the World Cup in Qatar.