As esports continues to grow in popularity among bettors across the world, stakeholders need to ensure that they are doing all they can to protect integrity for the sport. This is a multi-step process and one that requires real collaboration, Amir Mirzaee, Bayes Esports’ Chief Commercial Officer (CCO) & Managing Director, explained. Mirzaee sat down with SBC News to discuss …
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Since the company was founded over 25 years ago, OpenBet has established itself as a leading force within the sports betting industry. And for good reason too. With its platform capabilities, trading knowledge and expertise in the sports entertainment space, OpenBet has long showcased the “quality, scale and depth” of its products. Speaking to SBC Media, Chief Product Officer Nikos …
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This year has been exceptionally eventful for SOFTSWISS. With new product updates and promising partnerships dominating the headlines, the company already has big plans for further expansion in 2024, according to Chief Operating Officer Vitali Matsukevich. Speaking at the recent SBC Summit Barcelona, Matsukevich took the time out to reflect on some of the biggest announcements from this year before …
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Modern problems require modern solutions. And for the GR8 Tech CEO Evgen Belousov, this means creating new technology-driven products that help alleviate the headaches that gambling operators face in 2023. After taking the stage at SBC Summit Barcelona, Belousov sat down with SBC Media to tell us how GR8 Tech is redefining igaming standards with its GR8 Sportsbook and GR8 …
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We’ve seen a number of big name players make the move over to the Saudi Pro League as of late. Cristiano Ronaldo got the ball rolling, then it was Karim Benzema and most recently, Neymar – all, undoubtedly, attracted by the allure of the bumper contracts and the prospect that the Saudi top-flight could soon become the most ambitious football …
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Polish sports betting operator STS has gained the rights for the UEFA Europa League and UEFA Europa Conference League in Poland for the 2023/24 campaign. Under the provisions of the deal, the Polish sportsbook brand will be able to activate the brand for localised marketing activities across the country through this season. STS intends to use the rights to create …
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If we were to look back at some of the key challenges for igaming companies in 2023, we might find that there’s been plenty of discussion around the topics of player engagement, retention and elevating the overall betting experience. But one solution that has been proposed numerous times is gamification – the idea of creating new layers of games / …
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Writing for SBC News, John Gordon dispels the myths that Incentive Games is a Free-to-Play games provider as he walks us through the company’s unique business model. I’m banning the phrase ‘free-to-play’ in the Incentive Games office. Yes, I know what you’re thinking: “But isn’t that exactly what you do?” No. Let me explain… Some people, when they hear F2P, …
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Having good data is great, but according to LSports CEO Dotan Lazar, this is no longer enough if you’re looking to stand out from the crowd. Instead, he believes that innovation in player retention-focused products is the way forward. In a chat with SBC News, Lazar began by reflecting on the biggest milestones from 2023, including the development of new …
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Personalisation has become somewhat of a ‘word du jour’ for the iGaming industry as of late – bettors are demanding a more bespoke offering, and operators have been pulling out all of the stops to ensure they avoid providing a ‘one size fits all’ product. But delivering a personalised experience is no easy feat, which is where GR8 Tech comes …
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