Soft2Bet has extended its international footprint after being granted a first-class gambling licence from the Romanian regulator, ONJN. The new licence, said to be an “exciting opportunity for Soft2Bet”, will enable the gaming platform provider to roll out its casino and sportsbook offerings to the Romanian market. David Yatom, Soft2Bet’s General Counsel, said: “We consider the Romanian market as one …
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The Greek market has long been one to watch, with many sports betting and casino companies expanding their footprint into this region as of late. Soft2Bet has been no exception. Entering the market in May, Soft2Bet is already making its mark on the Greek sports betting and casino market – with plans already in place to take its partners’ gaming …
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Greece has become the next stop on Soft2Bet’s international roadmap after the software solutions provider received two seven-year licences from the Hellenic Gaming Commission’s Gaming Supervision and Control Commission (the EEEP). The betting events and casino games remote gaming licences for the Greek market enables Soft2Bet to build upon its presence in European markets, with the supplier already having a …
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Soft2Bet has strengthened its team with the appointment of Damian Finan as its new Director of VIP and Sales. In his new role, Finan will take responsibility for building the supplier’s VIP and sales strategy which Soft2Bet believes will “elevate the company to industry leader status”. Finan said: “I’m pleased to be given this opportunity to step into a leading …
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Soft2Bet has moved to bolster its oversight of compliance, legal and regulatory activities, appointing David Yatom as General Counsel. Yatom will lead the group’s initiatives in these areas, with a focus on coordinating an expansion strategy on existing and emerging regulated markets, tying in with the firm’s corporate and commercial targets. The new hire brings previous experience in this field, …
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Soft2Bet has extended its reach into the affiliate management space with the launch of a new brand, ReferOn. The new affiliate management system will enable companies to “manage large networks” of affiliates, with reporting “on numerous levels” giving users the ability to gain “full control over their data”. Soft2Bet shared that reporting and grouping variations can be calculated according to …
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Ed Clark was appointed as Soft2Bet’s new Head of Sportsbook last month. In his new role there are three main focus areas: localisation, flexibility and customer behaviour. By zeroing in on these key themes, Soft2Bet says it can create a very “compelling proposition” for its partners. Speaking with SBC News, Clark reflects on his new position and his goals for …
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Igaming platform provider and aggregator Soft2Bet has announced the unveiling this week of a new mobile application for its online casino and sportsbook brand, Betinia. According to the firm, the launch has been aimed exclusively at Swedish users, and has been created “with the player in mind”. It has been developed, said the firm, to incorporate a user-friendly design as …
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Former William Hill International Executive Ed Clark will join Soft2Bet as the company’s Head of Sportsbook. In his new role, Clark will spearhead Soft2Bet’s brand development whilst also taking charge of the solution provider’s sportsbook strategies as it continues to expand into new markets. “I am delighted to join Soft2Bet and build on the already impressive growth of the sportsbook …
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Soft2Bet has confirmed its latest c-level appointment, naming Yoel Zuckerberg as Chief Product Officer (CPO), responsible for oversight of its betting and gaming offerings. The company explained that Zuckerberg’s primary remit will be to ‘press ahead’ with its growth strategy and focus on innovation in the online casino solutions market. As part of this work agenda, the new CPO will …
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