SBC News Voice of the Sports Betting Industry
B2B sportsbook and casino provider Soft2Bet has shown strong company growth for 2023 in its latest performance report.
The company’s “strongest year to date” was a result of a continuous expansion across regulated markets and a heavy focus on highly gamified products, highlighted by the key metrics.
In 2023, Soft2Bet bumped its revenue with an audited growth of 46% across both of its B2B and B2C operations – marking a 207% increase in EBITDA compared to the previous reporting period.
This was in part attributed to the introduction of Soft2Bet’s new gamification solution, the Motivational Engineering Gamification Application (MEGA), resulting in a 60% GGR increase, as well as 70% higher player engagement and average revenue per user for the company’s partners.
Furthermore, the company saw a revenue increase of 300% in 2023 across its sports betting solutions, combined with a geographical diversification with newly-acquired licences in Sweden, Greece, Romania and Italy.
Plans outlined for 2024 include further expansion into Europe and North America – with New Jersey, Portugal, Canada and Mexico all featured in the pipeline.
Soft2Bet’s MEGA technology will also be a primary focus going forward, further optimising its engagement, volumes and revenue driving capabilities.
Uri Poliavich, CEO and founder of Soft2Bet, commented: “With our MEGA solutions and ambitious expansion strategy, 2023 was an incredible year for our family at Soft2Bet. I have no doubt we’ll continue to see strong growth in 2024 as we innovate our gamification engine.
“We are already developing partnerships with new and old friends, expanding into North America, and delivering more game-changing solutions for our partners this year.”
