Tag Archives: Soft2Bet

Content aggregation: Soft2Bet’s Daniel Mitton assesses the landscape

content

As the industry continues to grow and demand for casino content rises with each passing month, suppliers must adapt to the needs of their customers and keep up with their competitors, writes Daniel Mitton, Head of Casino at Soft2Bet. With the game development process continuing to prove costly and time consuming, the new strategy is to sign deals with up-and-coming …

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Soft2Bet secures MGA licences to push forward with international growth

Soft2Bet has strengthened its status in the European gaming sector after acquiring licences from the Malta Gaming Authority (MGA) for two of its brands, Campobet and YoyoCasino. CampoBet is one of Soft2Bet’s best performing brands in Europe, offering a range of sports betting options and casino games as part of a ‘all-in-one entertainment experience,’ whilst YoYo casino had be tailored …

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Soft2Bet: Players should never be coerced into betting beyond their limits

limits

Ivan Lorinkov, Head of VIP at Soft2Bet, spoke to SBC News about facilitating enjoyable – but not addictive – gambling experiences, using real-time data to identify problem gamblers and why players should never be coerced into betting beyond their own affordability limits. SBC: How does Soft2Bet encourage an enjoyable gambling experience without it turning into an addiction? IL: VIP managers …

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Dimitri Cloots: How customer support is taking Soft2Bet ‘to the next level’

Building the strongest customer support team is crucial for igaming operators to glean the best insights into demands and concerns of its player base.  Dimitri Cloots (pictured below), Soft2Bet’s Head of Customer Support, explains how streamlined customer support processes can lead to “tangible company growth within six to nine months” for both its operator partners and own igaming brands. SBC: …

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Soft2Bet strengthens team with Hamza Afifi appointment

Soft2Bet strengthens team with Hamza Afifi appointment

Hamza Afifi, the former Head of Sales for SiGMA Group, has been selected as the new PR Director for Soft2Bet. In his new role, Afifi will take responsibility for promoting the supplier’s portfolio of operator brands, which includes the recently launched gamified sportsbook Betinia and the cabaret-inspired casino Winota. Commenting on the appointment, Soft2Bet CEO Boris Chaikin said: “A warm …

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Extending the reach: Why finding the right platform provider is key

Extending the reach: Why finding the right platform provider is key

For iGaming industry suppliers, choosing the right platform partners is key to ensuring your content reaches the widest range of different operators, explained Ivan Piorischin, Product owner at Soft2Bet. But with so many platforms to choose from now, how can companies ensure that they pick the right one? According to Piorischin, working with B2B providers can provide a ‘cost effective’ …

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Soft2Bet boosts Nordic expertise with Noer promotion

Soft2Bet boosts Nordic expertise with Noer promotion

Peter Christian Noer has been selected as Soft2Bet’s new Regional Manager for the Nordic markets, strengthening the sportsbook platform provider’s position within the region. Following an ‘impressive spell’ as the Country Manager for Sweden, Noer will now take responsibility for helping Soft2Bet to continue growing its footprint across Sweden, Norway and Finland – three areas identified as ‘key territories’ for …

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Petar Penev: The outlook is bright for the Soft2Bet sportsbook

Penev

The jam-packed sports calendar for this summer including both Euro 2021 and (hopefully) the Olympic Games in Tokyo means the outlook for the short to medium term from a sports betting perspective is particularly positive, said Soft2Bet’s head of sportsbook Petar Penev. Despite the huge disruption inflicted on the sports world by coronavirus, which still leaves the successful staging of …

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Soft2Bet bolsters marketing team with Pablo Ferreira appointment

Soft2Bet bolsters marketing team with Pablo Ferreira appointment

Soft2Bet will continue to ‘exceed the requirements of partners across the globe’ after confirming that Pablo Ferreira will become the company’s new Chief Marketing Officer. Following what Soft2Bet has praised as a ‘successful spell’ in his role as Head of Country Managers, Ferreira will take charge of creating the promotional strategy for Soft2Bet’s flagship 2021 sportsbook as well as the …

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Soft2Bet’s Rabona adds Latrobet horse racing content

Soft2Bet’s Rabona adds Latrobet horse racing content

Soft2Bet will continue to strengthen its horse and greyhound racing offering through a new partnership with technology and software supplier Latrobet. By integrating Latrobet’s turnkey solution into its Rabona sportsbook, Soft2Bet clients will gain access to the supplier’s horse racing solution, which includes live racing streams, customised silks, extensive form information and odds as well as resulting services. “Recent months …

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