Tag Archives: Soft2Bet

SBC Leaders magazine: Sky Betting & Gaming still thinking big

SBC Leaders Issue 29

Sky Betting & Gaming may be sitting at the very top of the UK gambling industry, but as its Chief Commercial Officer Steve Birch tells the new issue of SBC Leaders magazine, the business still has big ambitions for further growth. In an in-depth interview – which covers the operator’s close relationship with other Flutter-owned brands, the evolution of its …

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David Yatom Hay: The evolution of gambling compliance…

SBC News David Yatom Hay: The evolution of gambling compliance...

Ahead of a high-profile appearance at the World Regulatory Briefing on the changing role of gambling compliance at next month’s ICE London, David Yatom Hay, General Counsel of Soft2Bet, spoke to SBC News about all things regulation and innovation.  SBC: With ICE London fast approaching, can you tell us more about your participation in the World Regulatory Briefing on the …

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Soft2Bet to showcase MEGA platform with ICE workshops

SBC News Soft2Bet to showcase MEGA platform with ICE workshops

Soft2Bet has set out its stall ahead of next month’s ICE London where it will showcase its Motivational Engineering Gaming Application (MEGA), described by the company as “game-changing gamification technology”.  The firm will be hosting workshops, talks and discussions to show how MEGA’s personalisation and localisation features help drive engagement and revenues. Product Manager Olga Melnyk will be hosting the …

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Soft2Bet ‘shaping the future of igaming’ with Quickcasino launch

SBC News Soft2Bet ‘shaping the future of igaming’ with Quickcasino launch

Soft2Bet has announced the official launch of its newest brand, Quickcasino.se, in Sweden. Looking to ‘revolutionise’ the igaming industry, the new mobile-driven gaming portal is set to offer a comprehensive platform for businesses to deliver top-tier gaming services. Yoel Zuckerberg, Chief Product Officer of Soft2Bet, commented: “Quickcasino.se represents our commitment to innovation and excellence in the igaming sector.” In detail, …

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Soft2Bet launches Don.ro betting site in Romania

SBC News Soft2Bet launches Don.ro betting site in Romania

Soft2Bet has officially launched its Don.ro brand in Romania, powered by the operator’s online casino and sportsbook platform. The new site will utilise Soft2Bet’s Motivational Engineering Gaming Application (MEGA) – the group’s gamification technology that drives engagement, volumes and revenues.  Yoel Zuckerberg, Chief Product Officer of Soft2Bet, commented: “We are proud to introduce Don.ro to the vibrant Romanian gaming community.” …

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CampoBet SE app redesign will elevate online betting experience

CampoBet SE Soft2Bet

Soft2Bet brand CampoBet has announced a revamp of its mobile application for both iOS and Android users. The new CampoBet SE app, said the firm in a statement, offers a “native, user-friendly experience with a host of enhanced features and a sleek design that promises to elevate the online betting experience for Sweden players”.‍‍ The revamp of the CampoBet SE …

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Styliana Kalogreadou: Motivational Engineering – much more than a buzzword for Soft2Bet

SBC News Styliana Kalogreadou: Motivational Engineering - much more than a buzzword for Soft2Bet

Gamification, or Motivational Engineering as it’s known at Soft2Bet, may well make it into the top five phrases for the gambling industry in 2023. And as gaming providers look for new and innovative ways to engage with players, it’s only going to become even more popular in 2024. But how many gaming companies can honestly say they’re ‘getting it right’ …

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Soft2Bet: our gamification features combine innovation with modern technology

SBC News Soft2Bet: our gamification features combine innovation with modern technology

Gamification is more than a “nice-to-have”, it drives substantial revenues and enables igaming companies to keep up with technological advances, writes Yoel Zuckerberg, Chief Product Officer at Soft2Bet.  Gamification is often mentioned as a feature that suppliers and operators should add to their product portfolio, rarely as a key component of their growth strategy that can drive substantial revenues to …

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David Yatom Hay, Soft2Bet: navigating the complexities of regulation

SBC News David Yatom Hay, Soft2Bet: navigating the complexities of regulation

Entering new markets presents its own set of challenges, but navigating the ever-changing regulatory landscape within the global gambling space is something that Soft2Bet has become very adept at.  Having recently entered the Italian market, and with licences for Sweden, Greece and Romania acquired earlier this year, Soft2Bet’s General Counsel David Yatom Hay has had his work cut out for …

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Martin Collins joins Soft2Bet growth plans as Chief Business Development Officer

Martin Collins joins Soft2Bet growth plans as Chief Business Development Officer

Martin Collins has been tasked with taking a leading role in achieving Soft2Bet’s growth plans in the international B2B betting and gaming spaces in a c-level position. The new hire will take on duties as Chief Business Development Officer at the firm, which specialises in player account management (PAM) platform services to betting and igaming operators. Soft2Bet is eyeing up …

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