Tag Archives: Soft2Bet

Extending the reach: Why finding the right platform provider is key

Extending the reach: Why finding the right platform provider is key

For iGaming industry suppliers, choosing the right platform partners is key to ensuring your content reaches the widest range of different operators, explained Ivan Piorischin, Product owner at Soft2Bet. But with so many platforms to choose from now, how can companies ensure that they pick the right one? According to Piorischin, working with B2B providers can provide a ‘cost effective’ …

Read More »

Soft2Bet boosts Nordic expertise with Noer promotion

Soft2Bet boosts Nordic expertise with Noer promotion

Peter Christian Noer has been selected as Soft2Bet’s new Regional Manager for the Nordic markets, strengthening the sportsbook platform provider’s position within the region. Following an ‘impressive spell’ as the Country Manager for Sweden, Noer will now take responsibility for helping Soft2Bet to continue growing its footprint across Sweden, Norway and Finland – three areas identified as ‘key territories’ for …

Read More »

Petar Penev: The outlook is bright for the Soft2Bet sportsbook

Penev

The jam-packed sports calendar for this summer including both Euro 2021 and (hopefully) the Olympic Games in Tokyo means the outlook for the short to medium term from a sports betting perspective is particularly positive, said Soft2Bet’s head of sportsbook Petar Penev. Despite the huge disruption inflicted on the sports world by coronavirus, which still leaves the successful staging of …

Read More »

Soft2Bet bolsters marketing team with Pablo Ferreira appointment

Soft2Bet bolsters marketing team with Pablo Ferreira appointment

Soft2Bet will continue to ‘exceed the requirements of partners across the globe’ after confirming that Pablo Ferreira will become the company’s new Chief Marketing Officer. Following what Soft2Bet has praised as a ‘successful spell’ in his role as Head of Country Managers, Ferreira will take charge of creating the promotional strategy for Soft2Bet’s flagship 2021 sportsbook as well as the …

Read More »

Soft2Bet’s Rabona adds Latrobet horse racing content

Soft2Bet’s Rabona adds Latrobet horse racing content

Soft2Bet will continue to strengthen its horse and greyhound racing offering through a new partnership with technology and software supplier Latrobet. By integrating Latrobet’s turnkey solution into its Rabona sportsbook, Soft2Bet clients will gain access to the supplier’s horse racing solution, which includes live racing streams, customised silks, extensive form information and odds as well as resulting services. “Recent months …

Read More »

Why the time is right to launch an online operator brand

online

It’s hard to find anyone for whom 2020 has not been a difficult year, writes Soft2Bet CEO Boris Chaikin, but the gambling industry has had the online sector as its glimmer of hope. As we near a Christmas period that will be highly unconventional in more ways than one; businesses and individuals alike are still shaking from the global tremor …

Read More »

Going in-house: Are the cost savings ever worth it?

in-house

Every sports betting and gaming operator would, in an ideal world, like to own their own tech. But for smaller operators at least, is the cost saving appeal something of a myth? Soft2Bet Product Owner Ivan Piorischin (pictured) discusses the pros and cons of going in-house, the influence of mega mergers on the “cost-savings via synergy” concept, and balancing a …

Read More »

Soft2Bet launches MGA-licensed casino brand Cadabrus

Cadabrus

Soft2Bet has launched its MGA-licensed operator brand Cadabrus, where players are welcomed by a rabbit with a love for magic tricks (click here or watch the video above). Cadabrus is the latest addition to Soft2Bet’s portfolio of more than 20 operator brands and follows on from the hugely successful launch of its first gamified online casino, jungle-themed Wazamba. As well …

Read More »

Lockdown 2.0 – are you prepared if we lose live sports again?

lockdown

Uncertain times remain as we enter the final quarter of 2020, and the sports betting industry is fully aware that further lockdowns could follow as the number of COVID-19 cases start to climb sharply. We asked four key industry stakeholders about the lessons learned from lockdown earlier this year and how operators should prepare themselves in the event of future …

Read More »

Soft2Bet continues new market drive with Irokobet launch

Igaming white-label services provider Soft2Bet has unveiled ‘Irokobet’ as its latest online casino and sportsbook property, targeting growth within New Zealand and further African markets.  Irokobet marks Soft2Bet’s 20th white label partner launch, with the software provider operating a roster of online sportsbooks and casinos including CampoBet, Wazamba and Frumzi. Seeking to expand Irokobet within underpenetrated markets such as New Zealand, …

Read More »