Ivan Lorinkov, Head of VIP at Soft2Bet, spoke to SBC News about facilitating enjoyable – but not addictive – gambling experiences, using real-time data to identify problem gamblers and why players should never be coerced into betting beyond their own affordability limits. SBC: How does Soft2Bet encourage an enjoyable gambling experience without it turning into an addiction? IL: VIP managers …
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Building the strongest customer support team is crucial for igaming operators to glean the best insights into demands and concerns of its player base. Dimitri Cloots (pictured below), Soft2Bet’s Head of Customer Support, explains how streamlined customer support processes can lead to “tangible company growth within six to nine months” for both its operator partners and own igaming brands. SBC: …
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Hamza Afifi, the former Head of Sales for SiGMA Group, has been selected as the new PR Director for Soft2Bet. In his new role, Afifi will take responsibility for promoting the supplier’s portfolio of operator brands, which includes the recently launched gamified sportsbook Betinia and the cabaret-inspired casino Winota. Commenting on the appointment, Soft2Bet CEO Boris Chaikin said: “A warm …
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For iGaming industry suppliers, choosing the right platform partners is key to ensuring your content reaches the widest range of different operators, explained Ivan Piorischin, Product owner at Soft2Bet. But with so many platforms to choose from now, how can companies ensure that they pick the right one? According to Piorischin, working with B2B providers can provide a ‘cost effective’ …
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Peter Christian Noer has been selected as Soft2Bet’s new Regional Manager for the Nordic markets, strengthening the sportsbook platform provider’s position within the region. Following an ‘impressive spell’ as the Country Manager for Sweden, Noer will now take responsibility for helping Soft2Bet to continue growing its footprint across Sweden, Norway and Finland – three areas identified as ‘key territories’ for …
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The jam-packed sports calendar for this summer including both Euro 2021 and (hopefully) the Olympic Games in Tokyo means the outlook for the short to medium term from a sports betting perspective is particularly positive, said Soft2Bet’s head of sportsbook Petar Penev. Despite the huge disruption inflicted on the sports world by coronavirus, which still leaves the successful staging of …
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Soft2Bet will continue to ‘exceed the requirements of partners across the globe’ after confirming that Pablo Ferreira will become the company’s new Chief Marketing Officer. Following what Soft2Bet has praised as a ‘successful spell’ in his role as Head of Country Managers, Ferreira will take charge of creating the promotional strategy for Soft2Bet’s flagship 2021 sportsbook as well as the …
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Soft2Bet will continue to strengthen its horse and greyhound racing offering through a new partnership with technology and software supplier Latrobet. By integrating Latrobet’s turnkey solution into its Rabona sportsbook, Soft2Bet clients will gain access to the supplier’s horse racing solution, which includes live racing streams, customised silks, extensive form information and odds as well as resulting services. “Recent months …
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It’s hard to find anyone for whom 2020 has not been a difficult year, writes Soft2Bet CEO Boris Chaikin, but the gambling industry has had the online sector as its glimmer of hope. As we near a Christmas period that will be highly unconventional in more ways than one; businesses and individuals alike are still shaking from the global tremor …
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Every sports betting and gaming operator would, in an ideal world, like to own their own tech. But for smaller operators at least, is the cost saving appeal something of a myth? Soft2Bet Product Owner Ivan Piorischin (pictured) discusses the pros and cons of going in-house, the influence of mega mergers on the “cost-savings via synergy” concept, and balancing a …
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