SBC News Voice of the Sports Betting Industry
Soft2Bet has set out its stall ahead of next month’s ICE London where it will showcase its Motivational Engineering Gaming Application (MEGA), described by the company as “game-changing gamification technology”.
The firm will be hosting workshops, talks and discussions to show how MEGA’s personalisation and localisation features help drive engagement and revenues. Product Manager Olga Melnyk will be hosting the workshops (Stand S6-210), highlighting three products: City Builder, Stadiums, and Bonus Crab and Soft2Bet’s powerful and user-friendly PAM back office, a proprietary solution developed in-house.
Chief Product Officer Yoel Zuckerberg will also be present to educate delegates about MEGA, while Chief Business Development Officer Martin Collins will host workshops about how Soft2Bet’s B2B products and services drive growth and commercial success.
Commenting on MEGA, Yoel explained: “At Soft2Bet we take gamification seriously – and the commercial growth it generates is proof that this focus is the right one for us. It has had hugely beneficial impacts on our brands in highly competitive markets such as Sweden and Denmark and through the workshops I will show how our MEGA features can be harnessed and optimised to benefit our existing and future partners.”
Collins added: “Being able to show delegates how Soft2Bet’s B2B solutions help businesses grow is a fantastic opportunity. Not only for meeting these contacts in person but for us to educate them in how our products work and develop their player engagement and loyalty levels and, of course, their revenues.
“Gamification is the most visible part of our product portfolio, but a key benefit of the workshops will also be to show how our MEGA features work in sync with our turnkey solutions delivered via our player account management (PAM) system.
“These include casino content aggregation, sportsbook solutions, Managed Services and security teams and power our front-end products, driving consistently high conversion and loyalty through a unique customer experience. I’m really looking forward to leading these workshops with so many industry contacts during ICE London 2024.”
Soft2Bet also confirmed that General Counsel David Yatom Hay will be speaking during the ICE VOX World Regulatory Briefing at 12:20PM on Monday 5 February. His session, entitled “The Changing Role of Gambling Compliance: How to Connect Ethics with Business Value?”, will look at how gambling companies combine commercial growth and expansion with corporate ethics.
He commented: “At Soft2Bet, we’re not just expanding our global presence; we’re championing the vital balance between growth and responsible gaming. Our proactive approach in self-regulation and player protection isn’t just ethical, it’s a strategic move to ensure sustainable success in the ever-evolving landscape of igaming regulations.”
