Tag Archives: Sky Sports

BT and Warner Bros. Discovery’s sports shakeup gets go-ahead from UK watchdog

SBC News BT and Warner Bros. Discovery’s sports shakeup gets go-ahead from UK watchdog

The UK’s Competition and Markets Authority (CMA) has given the go-ahead to BT Group and Warner Bros. Discovery planned sports broadcasting joint venture.  Announced earlier this year, the 50:50 project will result in BT’s BT Sport and Warner Bros. Discovery’s Eurosport UK merged to form a new sports offering for the UK and Irish markets.  Each outlet will initially retain …

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William Hill to sponsor Sky Sports News for 2021/22 football season

SBC News William Hill to sponsor Sky Sports News for 2021/22 football season

William Hill has secured a boost for its sports-focused marketing and branding strategy, partnering with Sky Sports News. According to a LinkedIn post from company UK Managing Director Alexis Zambolou, the deal will see William Hill sponsor Sky’s sports news broadcasts for the next football season.  The deal marks William Hill’s first sponsorship arrangement since officially becoming a subsidiary of …

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Sky Bet smartens football bets with new Checkd Acca Assist tool 

SBC News Sky Bet smartens football bets with new Checkd Acca Assist tool 

Checkd Dev the betting innovation studio of sports media publisher Checkd Group has announced that its customised ‘Acca Assist’ betting tool will be trialed by Sky Bet for the remainder of the current football season. Acca Assist allows bettors to formulate their own accumulator bets that are informed by statistics supplied by Opta.  The betting tool is based on SmartAcca, …

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DCMS allows Premier League to settle UK broadcast rights unchallenged

SBC News DCMS allows Premier League to settle UK broadcast rights unchallenged

DCMS will allow the Premier League to renew its current broadcast agreements, without the mandatory requirement of undertaking a tender process for rights. The decision has been granted by DCMS to guarantee that funding remains consistent across all levels of the football pyramid, as the Premier League serves as the main benefactor of youth development, grassroots football academy and community …

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Betway grants derby assets to BGC for highest exposure of ‘Take Time to Think’

SBC News Betway grants derby assets to BGC for highest exposure of ‘Take Time to Think’

The Betting and Gaming Council (BGC) aims for the highest Premier League exposure of its new ‘Take Time to Think’ campaign, promoting safer gambling tools and responsible conduct.    This Sunday, the campaign has been granted Betway’s entire London Stadium sponsorship assets as Premier League partner West Ham United plays its fierce London derby against Tottenham Hotspur. UK gambling’s new headline …

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Bet365 revealed as official betting partner of Boxxer

SBC News Bet365 revealed as official betting partner of Boxxer

Bet365 has signed an agreement to become the official betting partner of promotional company, Boxxer, along with Sky Sports boxing. In an attempt to ‘deepen’ fans’ understanding of the events and fighters, the collaboration also named bet365 as Boxxer’s official odds partner meaning the betting platform will be integrated across all social and digital content. Ben Shalom, Boxxer’s founder and …

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LiveScore makes TV commercial debut featuring Ronaldo

SBC News LiveScore makes TV commercial debut featuring Ronaldo

LiveScore has launched its first television commercial (TVC), ‘More Than A Score’, featuring Juventus and Portugal national team striker Cristiano Ronaldo. Broadcasting the advert throughout the 2021/22 season, LiveScore intends to reach over 75% of UK football fans and more than 95% of ‘serious’ supporters, with the commercial featuring in premium spots including centre breaks with additional support from OOH …

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Serie A secures UK coverage with BT Sport deal

SBC News Serie A secures UK coverage with BT Sport deal

Italy’s Serie A will be covered on BT Sport in the UK, following a deal between the league and the subscription-broadcaster. The three-season contract will see BT Sport conduct live broadcasts of all Italian top-flight matches until 2024, beginning on 21 August. Every match will be broadcast on the opening round of fixtures, whilst at least five live games shown …

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Sky Sports nets exclusive UK and Ireland Bundesliga rights

SBC News Sky Sports nets exclusive UK and Ireland Bundesliga rights

Sky Sports has enhanced its broadcasting portfolio of major international tournaments, signing an exclusive four-year contract with the German Bundesliga. Announced on the company’s website, the agreement will see Sky provide live coverage of ‘the premium fixture of each weekend’ every Saturday on Sky Sports Football at 5.30pm, whilst additional coverage will feature Sky Sports linear and digital verticals, including …

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