Tag Archives: Sky Sports

Premier League to air live games via broadcast partners until fans return

The Premier League has confirmed an extension to its agreement with respective broadcast partners to show the remainder of the 2020/21 season in the UK until supporters can safely return to stadiums. Primary rights holders Sky Sports and BT Sport will continue to show the majority of matches, whilst streaming platform Amazon and the BBC will carry additional games. “The Premier …

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Broadcasting of all Premier League fixtures to continue

As the third nationwide UK lockdown continues, the Premier League has made the decision to continue providing televised coverage of all matches. The announcement follows the earlier decision by Richard Masters, the league’s Chief Executive, to keep playing games behind closed doors for the remainder of the season. Spectators were able to return to stadiums in a limited capacity of …

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Sky Bet pulls Commentator Bingo market following Twitter backlash

Sky Bet terminated its novelty ‘Commentator Bingo’ betting market ahead of Sunday’s Premier League clash between Manchester United vs Liverpool after Twitter users highlighted a number of concerns.  The novelty market allowed punters to bet on the ‘exact words and phrases’ used by Sky Football matchday commentators Martin Tyler, Gary Neville and Jamie Carragher. Twitter users expressed their disbelief that …

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GambleAware reveals BetRegret campaign steps in new report

GambleAware has unveiled the key steps in its BetRegret campaign in a recent report on behalf of the Safer Gambling Campaign Board. In the report, the gambling harm prevention charity discussed the launch of the first stage of the campaign in February 2019 as well as the second stage in September 2020, which focused primarily on the behavioural factors behind …

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Dana Strong takes the lead as new Sky CEO

Comcast has named Dana Strong as the new CEO of Sky following the announcement that incumbent Jeremy Darroch is vacating the position. Strong’s most recent position was President of Consumer Services at Comcast, the American media giant which acquired Sky for £30.5 billion in 2018. In her new role she will report directly to the company’s CEO Brian L Roberts. …

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Coral highlights football’s social value with ‘Sunday League’ 

Coral has launched its new nationwide campaign ‘Sunday League’ celebrating Britain’s passion for football and its importance to all communities.     The campaign sees Coral continue its work with new creative advertising agency, Bartle Bogle Hegarty (BBH London) who at the start of 2020 took over the bookmaker’s account to refresh Coral’s brand image. Sunday League follows Coral’s ‘At the Races’ …

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PPV to stay says Premier League

The Premier League has announced it will be continuing with its current pay-per-view (PPV) arrangement, after meeting to discuss the controversial model yesterday. Four more matches at the same price of £14.95 have been agreed with broadcast partners Sky Sports and BT Sport for the weekend of 6 November, ahead of the international break. The London derby between West Ham and …

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Sky Sports Racing backs BHA’s ‘Step on Track’ careers programme 

The British Horseracing Authority (BHA) has partnered with Sky Sports Racing to launch its new ‘Step on Track’ education and careers programme.  Targeting 16-to-19-year-olds over the course of half-term (26-30 October), Sky Sports Racing will host a series of Zoom sessions involving prominent racing figures discussing their careers, education and personal journeys within horseracing. ‘Step on Track’ is the newest …

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Sky Sports tackles social media abuse with new measures

Sky Sports has upped its commitment to tackling online abuse and hate across its platforms after rolling out a series of new measures across its digital and social sites. Currently, more than 40 million users engage on Sky Sports’ channels on digital and social media platforms which the broadcaster stated has ‘seen a spike in hateful comments on the basis …

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Bet Regret focuses on betting self-awareness for new football season  

GambleAware has announced the launch of ‘phase two’ of its flagship ‘Bet Regret’ campaign ahead of this weekend’s start of the Premier League 2020/2021 season. Promoted nationwide, GambleAware’s latest campaign carries the tagline ‘tap-out to avoid Bet Regret’, urging audiences to pause and reconsider before they place an impulsive bet. Measuring the impact of its Bet Regret series on UK …

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