Tag Archives: Sky Sports

Black Type COO, Stephen Davison: Maximising racing’s expansion

Black Type is looking to build on a positive 2018 and benefit from a rejuvenated digital approach in the year ahead. We spoke to the operator’s new COO, Stephen Davison on how the brand is looking to elevate its digital offering in 2019, as well as what the changes in racing broadcasting mean for Black Type. SBC: Can you detail …

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InsiderSport: Is it time to eradicate football’s ‘3pm blackout’?

This season’s transformation of UK football broadcasting has led to the resurfacing of a television coverage issue that has been taken at face value for over 60 years now. InsiderSport details why the ‘3pm blackout’ was introduced, as well as what its role is in the modern game. Does it simply represent a broadcasting hindrance, or is it an imperative …

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Matthew Imi – Sky Sports Racing will deliver new prospects for horseracing

Hosting a special press briefing at its headquarters in Osterley, Sky UK has presented its ‘Sky Sports Racing’ broadcast team seeking to ‘deliver the strongest vehicle promoting the sport of horseracing’. Last May, Sky UK  announced that it would rebrand and revamp its At The Races horseracing media subsidiary, moving to launch Sky Sports Racing as its eleventh dedicated sports …

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SBC’s On The Ball – Chelsea, The EFL and Real Betis

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition looks at Chelsea’s expansion efforts as well as a dispute over EFL broadcasting rights. Sky Sports nets EFL broadcasting extension This week, Sky Sports announced an extension to its partnership with the EFL, however the record …

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Sky Sports nets exclusive broadcast rights for Ladbrokes Scottish Premiership

Sky Sports has confirmed that it will become the exclusive broadcaster of Ladbrokes Scottish Premiership content from 2020, agreeing on a five-year deal with the Scottish Professional Football League (SPFL). UK news sources report that Sky Sports blew competitor BT Sports out of the water with a £100 million package, bolstering its dedicated ‘Sky Football’ programming for 2020. Confirming the …

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‘Three Simple Tools’ sees Sky Bet continue safer gambling commitment

Sky Bet continues to promote safer gambling to UK sports audiences, announcing the launch of its new ‘Three Simple Tools’ nation-wide advertising campaign. The campaign which features ‘Sky Soccer Saturday’ pundits Charlie Nicholas, Matt Le Tissier and Phil Thompson will act as the follow up to Sky Bet’s ‘When the Fun Stops, Stop’ campaign first launched in 2017. Raising audience …

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Hall of Fame ‘perfect finish’ to successful Betting on Sports

Hall of Fame

The third Sports Betting Hall of Fame evening at the spectacular Natural History Museum has been hailed as the perfect conclusion to last week’s hugely successful Betting on Sports 2018. Set against the stunning backdrop of London’s Natural History Museum and hosted by former Sky Sports favourite Kirsty Gallacher, the awards saw five industry legends recognised for their tremendous contributions to the world of …

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European TV & Sports rocked by Comcast £30 billion takeover of Sky

The landscape of European media and sports is set to be disrupted, as this weekend US telecoms and entertainment giant Comcast won the blind-bid to take majority control of Sky Plc. Tabling a £29.7 billion offer at £17.29 per share, Comcast won the blind auction for Sky hosted by the UK Takeover Panel, completing European Media’s biggest ever acquisition. Led …

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Football aficionado Balague takes up role with Football Index

High-profile football pundit, author and journalist Guillem Balague has joined Football Index as a brand ambassador for the football trading platform. Balague will host trader events and produce regular, exclusive blogs and videos for the platform, which gives users the ability to buy, sell and build a portfolio of players. It is hoped that Football Index’s collaboration with Balague will …

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Sky scheduling switch can catapult NFL further into UK limelight

The departure of Serie A and La Liga from mainstream television this season left a Sunday night void for UK sports broadcasters, however Sky Sports may have an American Football shaped solution to this problem. Last season, BT Sports concluded the weekend with a Sunday evening tie from Italy, whilst Sky Sports would compete with a game from Spain, often …

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