Tag Archives: Sky Sports

Premier League eyes 17 June resumption

The English Premier League is due to make its return after clubs agreed on measures to resume play from 17 June. Following a three-month suspension due to the global pandemic, clubs agreed to resume the season with added safety measures to be put in place beforehand. Premier League Chief Executive Richard Masters commented: “Today we have provisionally agreed to resume …

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OptaJoe and the search for the perfect sports insight

OptaJoe

Ahead of his attendance at the Stats Perform booth (C3) at the SBC Digital Summit (today and Thursday), we sat down with Duncan Alexander from the Stats Perform sports data team. Alexander explained how he and his fellow statisticians support marketing and content teams, as well as more on his search for the perfect sports insight and the new Opta …

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Premier League backs ‘Project Restart’ but COVID-19 questions remain

Seeking to break COVID-19’s scheduling impasse and logistical complexities, the Premier League is reported to have established ‘Project Restart’ to maintaining its desired objective to conclude the 2019/2020 football season. The Sunday Times this weekend reported that Premier League governance targets a ‘league restart’ on Monday 8 June, with matchdays to be played behind closed doors at ‘select stadiums’, completing …

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Premier League seeks six week window to finish season

UK media has this weekend reported that the Premier League is reviewing plans to resume its current football season on 1 June, seeking a six-week period in which to complete proceedings. 1 June has been detailed as the Premier League’s ‘target date’, however, plans remain tentative as further COVID-19 developments unfold disrupting UK sports scheduling. The Premier League is seeking a six-week …

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UK launch tops DAZN’s global billing

Leading sports OTT streaming platform DAZN will launch its services within the UK this May, seeking to disrupt the status quo of UK sports broadcasting. Closing Monday 2 March trading, DAZN published a statement detailing the firm’s next phase of growth in which the OTT platform will enlarge its presence within 200 countries. A UK debut is reportedly top of the …

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Sky Sports in the green following Masters acquisition

Sky Sports has announced it has now become the exclusive live UK broadcasting rights holder to the Masters golf tournament. The new agreement, which extends the broadcaster’s current partnership with the tournament into a second decade, will begin in 2020 and will also see the BBC lose the ability to broadcast any live golfing action for the first time since …

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Sky and BT prepare for Champions League media rights battle

Sky Sports is expected to rival BT Sports for the television rights to the UEFA Champions League (UCL) and Europa League, with bids set to be submitted today for the 2021 to 2024 broadcasting rights.  Sky has previously stated that due to the importance of Premier League rights, the Champions League isn’t a crucial extension of its portfolio. However, following …

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Betfred extends Rugby League’s Championship and League 1 sponsorship

Betfred has strengthened its commitment to the Rugby League’s Championship and League 1 competitions after extending its sponsorship with the tournaments for a further two years.  As part of the sponsorship extension, the bookmaker has pledged to ‘more than double’ its financial contribution to the game outside of the Super League, confirming that it will sponsor all three professional tiers …

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Sky Bet bolsters fan engagement by backing Sky Media YouTube shows

Sky Bet is the latest industry incumbent to back fan-focused, social media led content, after confirming that it has become the lead sponsor of ‘The Football Social’ and ‘Football Daily’ YouTube channels. Both YouTube channels are produced by Sky Media and serve as social media ‘companion shows’ supporting wider Sky Sports Premier League content and broadcasts. UK marketing news source The …

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Sky Sports weighs up opening instant Premier League highlights

UK media reports that Sky Sports is considering publishing instant Premier League match highlights on YouTube. Sky Sports maintains the Premier League’s ‘clips package’ as part of its £3.6 billion 2018 broadcast rights renegotiation, bolstering audience engagement for its revamped ‘Sky Sports Football’ network. The digital broadcaster is reported to be reviewing whether to open its arrangement with the Premier …

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