Tag Archives: Sky Sports

Betfred extends Rugby League’s Championship and League 1 sponsorship

Betfred has strengthened its commitment to the Rugby League’s Championship and League 1 competitions after extending its sponsorship with the tournaments for a further two years.  As part of the sponsorship extension, the bookmaker has pledged to ‘more than double’ its financial contribution to the game outside of the Super League, confirming that it will sponsor all three professional tiers …

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Sky Bet bolsters fan engagement by backing Sky Media YouTube shows

Sky Bet is the latest industry incumbent to back fan-focused, social media led content, after confirming that it has become the lead sponsor of ‘The Football Social’ and ‘Football Daily’ YouTube channels. Both YouTube channels are produced by Sky Media and serve as social media ‘companion shows’ supporting wider Sky Sports Premier League content and broadcasts. UK marketing news source The …

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Sky Sports weighs up opening instant Premier League highlights

UK media reports that Sky Sports is considering publishing instant Premier League match highlights on YouTube. Sky Sports maintains the Premier League’s ‘clips package’ as part of its £3.6 billion 2018 broadcast rights renegotiation, bolstering audience engagement for its revamped ‘Sky Sports Football’ network. The digital broadcaster is reported to be reviewing whether to open its arrangement with the Premier …

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Black Type COO, Stephen Davison: Maximising racing’s expansion

Black Type is looking to build on a positive 2018 and benefit from a rejuvenated digital approach in the year ahead. We spoke to the operator’s new COO, Stephen Davison on how the brand is looking to elevate its digital offering in 2019, as well as what the changes in racing broadcasting mean for Black Type. SBC: Can you detail …

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InsiderSport: Is it time to eradicate football’s ‘3pm blackout’?

This season’s transformation of UK football broadcasting has led to the resurfacing of a television coverage issue that has been taken at face value for over 60 years now. InsiderSport details why the ‘3pm blackout’ was introduced, as well as what its role is in the modern game. Does it simply represent a broadcasting hindrance, or is it an imperative …

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Matthew Imi – Sky Sports Racing will deliver new prospects for horseracing

Hosting a special press briefing at its headquarters in Osterley, Sky UK has presented its ‘Sky Sports Racing’ broadcast team seeking to ‘deliver the strongest vehicle promoting the sport of horseracing’. Last May, Sky UK  announced that it would rebrand and revamp its At The Races horseracing media subsidiary, moving to launch Sky Sports Racing as its eleventh dedicated sports …

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SBC’s On The Ball – Chelsea, The EFL and Real Betis

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition looks at Chelsea’s expansion efforts as well as a dispute over EFL broadcasting rights. Sky Sports nets EFL broadcasting extension This week, Sky Sports announced an extension to its partnership with the EFL, however the record …

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Sky Sports nets exclusive broadcast rights for Ladbrokes Scottish Premiership

Sky Sports has confirmed that it will become the exclusive broadcaster of Ladbrokes Scottish Premiership content from 2020, agreeing on a five-year deal with the Scottish Professional Football League (SPFL). UK news sources report that Sky Sports blew competitor BT Sports out of the water with a £100 million package, bolstering its dedicated ‘Sky Football’ programming for 2020. Confirming the …

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‘Three Simple Tools’ sees Sky Bet continue safer gambling commitment

Sky Bet continues to promote safer gambling to UK sports audiences, announcing the launch of its new ‘Three Simple Tools’ nation-wide advertising campaign. The campaign which features ‘Sky Soccer Saturday’ pundits Charlie Nicholas, Matt Le Tissier and Phil Thompson will act as the follow up to Sky Bet’s ‘When the Fun Stops, Stop’ campaign first launched in 2017. Raising audience …

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Hall of Fame ‘perfect finish’ to successful Betting on Sports

Hall of Fame

The third Sports Betting Hall of Fame evening at the spectacular Natural History Museum has been hailed as the perfect conclusion to last week’s hugely successful Betting on Sports 2018. Set against the stunning backdrop of London’s Natural History Museum and hosted by former Sky Sports favourite Kirsty Gallacher, the awards saw five industry legends recognised for their tremendous contributions to the world of …

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