Leading sports OTT streaming platform DAZN will launch its services within the UK this May, seeking to disrupt the status quo of UK sports broadcasting. Closing Monday 2 March trading, DAZN published a statement detailing the firm’s next phase of growth in which the OTT platform will enlarge its presence within 200 countries. A UK debut is reportedly top of the …
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Sky Sports has announced it has now become the exclusive live UK broadcasting rights holder to the Masters golf tournament. The new agreement, which extends the broadcaster’s current partnership with the tournament into a second decade, will begin in 2020 and will also see the BBC lose the ability to broadcast any live golfing action for the first time since …
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Sky Sports is expected to rival BT Sports for the television rights to the UEFA Champions League (UCL) and Europa League, with bids set to be submitted today for the 2021 to 2024 broadcasting rights. Sky has previously stated that due to the importance of Premier League rights, the Champions League isn’t a crucial extension of its portfolio. However, following …
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Betfred has strengthened its commitment to the Rugby League’s Championship and League 1 competitions after extending its sponsorship with the tournaments for a further two years. As part of the sponsorship extension, the bookmaker has pledged to ‘more than double’ its financial contribution to the game outside of the Super League, confirming that it will sponsor all three professional tiers …
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Sky Bet is the latest industry incumbent to back fan-focused, social media led content, after confirming that it has become the lead sponsor of ‘The Football Social’ and ‘Football Daily’ YouTube channels. Both YouTube channels are produced by Sky Media and serve as social media ‘companion shows’ supporting wider Sky Sports Premier League content and broadcasts. UK marketing news source The …
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UK media reports that Sky Sports is considering publishing instant Premier League match highlights on YouTube. Sky Sports maintains the Premier League’s ‘clips package’ as part of its £3.6 billion 2018 broadcast rights renegotiation, bolstering audience engagement for its revamped ‘Sky Sports Football’ network. The digital broadcaster is reported to be reviewing whether to open its arrangement with the Premier …
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Black Type is looking to build on a positive 2018 and benefit from a rejuvenated digital approach in the year ahead. We spoke to the operator’s new COO, Stephen Davison on how the brand is looking to elevate its digital offering in 2019, as well as what the changes in racing broadcasting mean for Black Type. SBC: Can you detail …
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This season’s transformation of UK football broadcasting has led to the resurfacing of a television coverage issue that has been taken at face value for over 60 years now. InsiderSport details why the ‘3pm blackout’ was introduced, as well as what its role is in the modern game. Does it simply represent a broadcasting hindrance, or is it an imperative …
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Hosting a special press briefing at its headquarters in Osterley, Sky UK has presented its ‘Sky Sports Racing’ broadcast team seeking to ‘deliver the strongest vehicle promoting the sport of horseracing’. Last May, Sky UK announced that it would rebrand and revamp its At The Races horseracing media subsidiary, moving to launch Sky Sports Racing as its eleventh dedicated sports …
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From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition looks at Chelsea’s expansion efforts as well as a dispute over EFL broadcasting rights. Sky Sports nets EFL broadcasting extension This week, Sky Sports announced an extension to its partnership with the EFL, however the record …
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