Tag Archives: Sky Sports

Sky Sports to show up to 60 SPFL matches in extended deal

SBC News Sky Sports to show up to 60 SPFL matches in extended deal

Sky Sports has enhanced its partnership with Scottish Professional Football League (SPFL) to show ‘more matches than ever before’. The new broadcast agreement includes up to 60 matches from the Scottish top-flight exclusively live each season from 2024/25, with scope to increase this over the term of the deal. However, for the first time, exclusive live fixtures from the Scottish …

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BetRegal strengthens Ireland visibility in Sky Sports ad series

SBC News BetRegal strengthens Ireland visibility in Sky Sports ad series

Canadian operator BetRegal has launched a new marketing campaign in Ireland, as the firm seeks to increase its exposure in the national betting market. The series of adverts will be broadcasted across Sky Sports, as part of BetRegal’s sponsorship of the outlet’s nightly sports news wrap up show, featuring three different commercials. The primary advertisement shows a man dressed in …

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BT and Warner Bros. Discovery’s sports shakeup gets go-ahead from UK watchdog

SBC News BT and Warner Bros. Discovery’s sports shakeup gets go-ahead from UK watchdog

The UK’s Competition and Markets Authority (CMA) has given the go-ahead to BT Group and Warner Bros. Discovery planned sports broadcasting joint venture.  Announced earlier this year, the 50:50 project will result in BT’s BT Sport and Warner Bros. Discovery’s Eurosport UK merged to form a new sports offering for the UK and Irish markets.  Each outlet will initially retain …

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William Hill to sponsor Sky Sports News for 2021/22 football season

SBC News William Hill to sponsor Sky Sports News for 2021/22 football season

William Hill has secured a boost for its sports-focused marketing and branding strategy, partnering with Sky Sports News. According to a LinkedIn post from company UK Managing Director Alexis Zambolou, the deal will see William Hill sponsor Sky’s sports news broadcasts for the next football season.  The deal marks William Hill’s first sponsorship arrangement since officially becoming a subsidiary of …

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Sky Bet smartens football bets with new Checkd Acca Assist tool 

sky bet

Checkd Dev the betting innovation studio of sports media publisher Checkd Group has announced that its customised ‘Acca Assist’ betting tool will be trialed by Sky Bet for the remainder of the current football season. Acca Assist allows bettors to formulate their own accumulator bets that are informed by statistics supplied by Opta.  The betting tool is based on SmartAcca, …

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DCMS allows Premier League to settle UK broadcast rights unchallenged

SBC News DCMS allows Premier League to settle UK broadcast rights unchallenged

DCMS will allow the Premier League to renew its current broadcast agreements, without the mandatory requirement of undertaking a tender process for rights. The decision has been granted by DCMS to guarantee that funding remains consistent across all levels of the football pyramid, as the Premier League serves as the main benefactor of youth development, grassroots football academy and community …

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Betway grants derby assets to BGC for highest exposure of ‘Take Time to Think’

Betway. Super Group

The Betting and Gaming Council (BGC) aims for the highest Premier League exposure of its new ‘Take Time to Think’ campaign, promoting safer gambling tools and responsible conduct.    This Sunday, the campaign has been granted Betway’s entire London Stadium sponsorship assets as Premier League partner West Ham United plays its fierce London derby against Tottenham Hotspur. UK gambling’s new headline …

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Bet365 revealed as official betting partner of Boxxer

SBC News Bet365 revealed as official betting partner of Boxxer

Bet365 has signed an agreement to become the official betting partner of promotional company, Boxxer, along with Sky Sports boxing. In an attempt to ‘deepen’ fans’ understanding of the events and fighters, the collaboration also named bet365 as Boxxer’s official odds partner meaning the betting platform will be integrated across all social and digital content. Ben Shalom, Boxxer’s founder and …

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LiveScore makes TV commercial debut featuring Ronaldo

SBC News LiveScore makes TV commercial debut featuring Ronaldo

LiveScore has launched its first television commercial (TVC), ‘More Than A Score’, featuring Juventus and Portugal national team striker Cristiano Ronaldo. Broadcasting the advert throughout the 2021/22 season, LiveScore intends to reach over 75% of UK football fans and more than 95% of ‘serious’ supporters, with the commercial featuring in premium spots including centre breaks with additional support from OOH …

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