Tag Archives: Sky Sports

‘Three Simple Tools’ sees Sky Bet continue safer gambling commitment

Sky Bet continues to promote safer gambling to UK sports audiences, announcing the launch of its new ‘Three Simple Tools’ nation-wide advertising campaign. The campaign which features ‘Sky Soccer Saturday’ pundits Charlie Nicholas, Matt Le Tissier and Phil Thompson will act as the follow up to Sky Bet’s ‘When the Fun Stops, Stop’ campaign first launched in 2017. Raising audience …

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Hall of Fame ‘perfect finish’ to successful Betting on Sports

Hall of Fame

The third Sports Betting Hall of Fame evening at the spectacular Natural History Museum has been hailed as the perfect conclusion to last week’s hugely successful Betting on Sports 2018. Set against the stunning backdrop of London’s Natural History Museum and hosted by former Sky Sports favourite Kirsty Gallacher, the awards saw five industry legends recognised for their tremendous contributions to the world of …

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European TV & Sports rocked by Comcast £30 billion takeover of Sky

The landscape of European media and sports is set to be disrupted, as this weekend US telecoms and entertainment giant Comcast won the blind-bid to take majority control of Sky Plc. Tabling a £29.7 billion offer at £17.29 per share, Comcast won the blind auction for Sky hosted by the UK Takeover Panel, completing European Media’s biggest ever acquisition. Led …

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Football aficionado Balague takes up role with Football Index

High-profile football pundit, author and journalist Guillem Balague has joined Football Index as a brand ambassador for the football trading platform. Balague will host trader events and produce regular, exclusive blogs and videos for the platform, which gives users the ability to buy, sell and build a portfolio of players. It is hoped that Football Index’s collaboration with Balague will …

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Sky scheduling switch can catapult NFL further into UK limelight

The departure of Serie A and La Liga from mainstream television this season left a Sunday night void for UK sports broadcasters, however Sky Sports may have an American Football shaped solution to this problem. Last season, BT Sports concluded the weekend with a Sunday evening tie from Italy, whilst Sky Sports would compete with a game from Spain, often …

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Oryx Gaming set to acquired by Breaking Data Corp in €7.5m deal

Copyright: kovaleff / 123RF Stock Photo

GIVEMESPORT owners Breaking Data Corp has revealed plans to make a strategic manoeuvre into the betting and gaming world, via the strategic acquisition of Oryx Gaming for €7.5m. Renaming the firm Bragg Gaming Group upon completion, ex-NetPlay TV Chief Financial Officer Akshay Kumar is set to be brought in to occupy a similar role, as Breaking Data plans to leverage …

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How football’s transformation could impact betting

This season, the entry of Amazon and Eleven Sports has drastically altered the UK’s football broadcasting landscape, something that could have a significant impact on the betting interests of the UK audience. Whilst Amazon’s stake is in the Premier League, it’s spread over just two game rounds and is therefore unlikely to have a major impact on betting patterns. On …

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InCrowd’s John O’Connor: Learning from the success of our World Cup FTP game

O'Connor - InCrowd

Back in July, we sat down with John O’Connor, head of business development and sports betting at InCrowd, to chat about InCrowd’s partnership with Sky Sports to deliver a World Cup game that would raise anticipation levels ahead of the kick-off in Russia. After perhaps the most successful World Cup of all time in regard to global engagement and social …

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Sky Sports lands Ascot broadcasting coup

Ascot Racecourse and At The Races has revealed that from March 2019, Ascot will be broadcast on Sky Sports Racing, with At The Races also managing UK streaming for betting rights of the racecourse. The agreement, which will run until at least 2021, will see Ascot join Sky Sports Racing’s strong global rights portfolio, which includes the Boodles Chester May …

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InCrowd’s John O’Connor: Delivering betting-based engagement for fans and sports brands

InCrowd

Since the end of the domestic football season, InCrowd has been working with Sky Sports to raise anticipation levels for the FIFA World Cup in Russia.   The fan marketing platform provider forged a successful partnership with the “multimedia colossus” to develop ‘Road to Moscow’, an interactive pre-tournament predictor game which saw 9% of those who played backing England to …

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