Tag Archives: Sky Bet

Sky Bet is the latest bookmaker to be penalised by the Advertising Standard Authority (ASA) monitoring of gambling-related  ads/content deemed likely to have a ‘strong appeal to under-18 audiences’. The bookmaker’s adverts have been review on information collected by the Active Ad Monitoring system. This system employs AI to actively identify online advertisements that could potentially violate regulations. In this …

Sky Betting and Gaming’s Chief Commercial Officer (CCO) doubled down on the responsible and safer gambling commitments of the firm’s partnership with the EFL this week, with the 2023/24 season well underway. Steve Birch, who has held the CCO role at the Flutter Entertainment betting brand since June 2022, referenced the government White Paper as he reflected on Sky Bet’s …

Sky Betting and Gaming (Sky Bet) is making further use of its partnership with Spotlight Sports Group (SSG) as the Premier League 2023/24 season looms. The sports betting media and content supplier has developed a ‘fully managed betting content hub’ for the Flutter Entertainment sportsbook brand, with the specific goal of supporting Sky Bet’s Fan Hope survey. SSG has a …

Sky Bet has enhanced its social responsibility profile via a partnership with York Racecourse, centred on financially supporting charities across Yorkshire. The Flutter Entertainment betting brand will donate £20,000 generated from bets placed at the Sky Bet Ebor Festival to one of 22 Yorkshire-based charities, foundations and community groups. A shortlist of organisations has been written up as contenders for …

Sporting Solutions has renewed its long-standing partnership with sports betting group Sky Bet – a key brand within Flutter’s UK and Ireland division.  This renewal aims to further demonstrate Sky Bet’s commitment to utilising the sports betting technology provider’s pricing and trading services, throughout 2024.  In detail, the operator will continue to benefit from Sporting Solutions’ comprehensive trading services and …

Total Performance Data (TPD), a live data provider for horse racing, has announced an in-running betting product in partnership with 1/ST CONTENT. Described as a US racing-first, this rollout has already seen the successful delivery of a new in-play service for Sky Bet – part of Flutter Entertainment. Simon Fraser, Senior Vice President International at 1/ST CONTENT, said: “The jury …

The English Football League (EFL) has renewed its long-running and high-profile sponsorship arrangement with Sky Bet. However, the partnership extension has come with some new caveats to reflect a new marketing and compliance landscape. Core terms of the deal have extended the partnership for a further five years, following an initial 10-year cooperation between the Flutter Entertainment brand the league, …

Flutter Entertainment has reported strong trading across its full UK and Ireland brand portfolio from last week’s Cheltenham Festival, particularly bolstered by the unique timing of this year’s racing calendar. The FTSE100 betting and gaming group recorded total stakes of over £250m and 37 million online bets over the four days of the festival across its Paddy Power, Sky Bet …

Sky Bet has announced that Grey London has won its agency pitch to become the creative lead of its multi-million-pound UK advertising account. The appointment sees Grey London replace incumbent Who Wot Why as lead creative agency of Sky Bet – a position held since 2018. Winning the account, Grey London will be tasked with “developing a long-term strategic brand …

The Advertising Standards Authority (ASA) has ruled in favour of Flutter Entertainment’s Paddy Power and Sky Bet sportsbook brands.  In both cases, two complainants argued that two separate adverts involving retired footballers – Peter Crouch with Paddy Power and Micah Richards with Sky Bet – had appeal to under-18 audiences. Reaching out to SBC, Felix Faulkner, Solicitor at Poppleston Allen, …