SBC News Voice of the Sports Betting Industry
Sky Bet has linked with Incentive Games, as the operator looks to tap into the igaming industry and free to play games to elevate player engagement.
As a result of the collaboration, the operator will launch Match 5 as the firm looks to elevate the crossover from igaming to sportsbook.
John Gordon, CEO and Co-Founder of Incentive Games, said: “We’re incredibly excited for the launch of Match 5. It’s a classic example of simple insight, easy accessibility, and engagement, giving players a way to make the weekend’s football even more entertaining. Combined with Sky Bet’s scale, this is a real game-changer.”
The game allows fans to visit the Sky Bet app each weekday to ‘collect’ a different Premier League team – selected for them at random – with up to £20 in free bets available depending on how many of their teams win at the weekend.
Dan Colton, Managing Director at Sky Bet, added: “Match 5 is the culmination of months of hard work from Incentive Games and Sky Bet; we can’t wait to see what customers make of it. The beauty of the game is that it’s a really creative way of rewarding football fans that replicates the thrill of an acca but is totally free to play.”
The game launched to all new and eligible customers in the UK and Ireland on Monday 12 February.
