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Tag Archives: Sky Bet

New Direction…Sky Bet appoints Who Wot Why London as new lead Creative Agency

Independent online gambling group Sky Betting & Gaming (SB&G) has confirmed the appointment of London agency Who Wot Why as its new lead creative for its Sky Bet UK brand. The London agency wins the £ multi-million account following a reported three-way pitch to replace former incumbent Mcgarry Bowen. UK media new sources report that Sky Bet marketing is seeking ... Read More »

Sky Bet nets three-year deal with Yorkshire County Cricket Club

Yorkshire CCC & Sky Bet

Leeds-based operator Sky Bet has signed a three-year deal to become an Official Betting & Gaming Partner for Yorkshire Country Cricket Club (CCC). The deal is set to build greater awareness of Sky Bet’s growing range of online and mobile betting services through engagement with the club’s supporter base and stakeholders. Sky Bet, which holds a 4/5 performance rating on ... Read More »

International restructure sees Giovanna D’Esposito depart as Sky Bet Italia MD

Sky Betting & Gaming (SB&G) has confirmed that Sky Bet Italia Managing Director Giovanna D’Esposito has departed from the operator following a reorganisation of the firm’s international business divisions. An Italian betting industry veteran, D’Esposito had joined SB&G in 2015 acting as Sky Bet Italia’s first MD.  D’Esposito who joined from market competitor Paddy Power Italy was tasked with leading ... Read More »

How long will trading be the heartbeat of betting? Betting on Football takes a look

The trading operation of a betting company is the heartbeat of the operation – at least for now. Marketing has long been eating into its functions, although the emergence of the live betting phenomenon means that the pendulum has swung back the way of trading teams. But for how long? Betting on Football 2017 (3-5 May) will deliver a comprehensive ... Read More »

Catchpoint – Bookmakers ‘slow off the mark’ for 2017 Grand National

Analysis by Catchpoint has suggested that major UK online bookmakers ‘failed to deliver on web performance and digital experience’ at this year’s Grand National. The digital performance intelligence firm monitored the performance of top UK betting sites including bet365, Sky Bet, Ladbrokes and Paddy Power in the run-up to and on the day of the big race. Gamebookers trailed the field, ... Read More »

Sky Betting & Gaming optimises payment capabilities with Worldpay

Sky Betting & Gaming (SB&G) has selected FTSE-listed payment provider Worldpay to be its lead payment system, as the firm seeks to optimise its player experience and engagement throughout its digital verticals. Following a review of industry payment providers and their capabilities, SB&G development has chosen Worldpay to lead payment processing as the bookmaker seeks to create an optimal ‘seamless’ ... Read More »

Sky Bet steps up for Brighton fans travel woes against Cardiff City

Sky Bet, the title sponsor of the English Football League (EFL), are sponsoring extra buses and coaches for Brighton & Hove Albion fans for the postponed fixture against Cardiff City. The original match day was due to be played on 30th December but it was rescheduled for ‪24th January after being postponed due to heavy fog. But with the new date affected ... Read More »

Betting on transfers in January – Rumour has it…

Copyright: bowie15 / 123RF Stock Photo

Will Rooney be joining Oscar in China? Is Depay set to depart Old Trafford too? Has Gerard Deulofeu had enough of life at Goodison Park? Rumours, rumours, rumours. We’ve no idea but if you think you do, whether it’s gut feeling or you know something we don’t, you can be rest assured you bet on it. With rumours and transfer ... Read More »

Sky Betting & Gaming partners with Qubit to build out personalisation strategy across all brands

Independent bookmaker Sky Betting & Gaming (SB&G) has become the latest industry operator to partner with digital data and customisation specialist Qubit, as the firm seeks to boost its personalisation and player targeting capabilities. Confirming the partnership, SB&G development teams detailed that Qubit’s ‘Visitor Cloud’ technology was needed in order to optimise growing customer demand across its nine established brands. ... Read More »

Football hits betting industry for £100 million losses this Christmas

Christmas 2016 will be a festive period to forget for betting operators, as the industry counts the cost of December’s congested English football schedule. Closing its 2016, betting operators are reported to have been hit by industry-wide losses of over £100 million as heavily backed football favourites won their respective matches, with some bookmakers expected to report losses of circa ... Read More »