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An official ball for the 2026 FIFA World Cup, which Sky Bet and Paddy Power have launched campaigns around
01:00
BREAKING
Marketing
Time to read: 4 min
Could Sky Bet and Paddy Power have taken a gamble with their World Cup campaigns?
June 2, 2026
flutter branding in the US, on the side of the New York Stock Exchange
BREAKING
Featured News
Time to read: 4 min
US billionaire now controls 27% of Paddy Power & Sky Bet owner Flutter
May 21, 2026
Sky Bet branding at Doncaster Racecourse
28:18
BREAKING
Marketing
Time to read: 3 min
Sky Betting and Gaming data consent case to return to High Court
April 22, 2026
English Football League (EFL) football - Flutter's Sky Bet being primary partner of the EFL
BREAKING
Featured News
Time to read: 6 min
Sky Bet and EFL’s heart saving partnerships shows power of sponsorships
February 5, 2026
Casino chips and dice on an American flag, symbolic of Flutter's FanDuel Casino
BREAKING
iGaming
Time to read: 3 min
Flutter’s international reach may provide bulwark against UK tax burdens
January 8, 2026
Sky Bet branding at Doncaster Racecourse
BREAKING
Europe
Time to read: 6 min
Flutter confirms Sky Bet’s move to Malta citing UK pressures bearing down
November 19, 2025
Gary Neville during a 2009 Champions League game playing for Manchester United
BREAKING
Comment
Time to read: 5 min
Order to remove Sky Bet’s Gary Neville ad leaves betting marketers a lot of questions
October 23, 2025
Lewis Hamilton, who was featured in social post from UK bookie Kwiff - the ASA ruled against this alongside ruling against Sky Bet and Betway for ads featuring Gary Neville and Chelsea football club
25:49
BREAKING
Europe
Time to read: 7 min
Gary Neville, Lewis Hamilton & Chelsea shine light on confusing business of betting ads
October 22, 2025
Reach Plc unveils new All Out Football content hub
37:28
BREAKING
Latest News
Time to read: 2 min
Reach Plc unveils new football media brand
August 28, 2025
different sports equipment
BREAKING
Europe
Time to read: 5 min
Sponsor Spotlight: Creative moves in betting and gaming
August 15, 2025
Cars racing at Silverstone racecourse, symbolising the race for UK market share involving Entain, Flutter and others
BREAKING
Europe
Time to read: 6 min
Entain’s product and marketing focus puts it ahead of rival Flutter in UK market
August 14, 2025
Skyline of Leeds, West Yorkshire, where Flutter has partnered with a local university
BREAKING
Europe
Time to read: 3 min
Leeds tech talent to play key role in Flutter’s global gaming vision
July 14, 2025
BREAKING
Comment
Time to read: 5 min
Market Make-up: Bet Builder ingenuity breaks static UCL plays for UK sportsbooks
April 25, 2025
02:36
BREAKING
Latest News
Time to read: 2 min
Sky Vegas reviews creative advertising account
April 11, 2025
NFL stadium filled with fans
BREAKING
Affiliate News
Time to read: 6 min
Stuart Simms: There’s not much the US can learn from UK on betting-media
April 10, 2025
BREAKING
Europe
Time to read: 3 min
Sky Bet and BHF initiative teaches 270,000 fans CPR
April 7, 2025
BREAKING
Featured News
Time to read: 6 min
Advertising consent a blind spot for UK Gambling…
February 3, 2025
BREAKING
Featured News
Time to read: 4 min
Sky Bet reprimanded by ICO sweep of unlawful cookies
September 17, 2024
EFL
BREAKING
Europe
Time to read: 2 min
Sky Bet continues BHF commitment with injury time initiative
September 12, 2024
BREAKING
Comment
Time to read: 6 min
Steve Birch, Sky Bet: Sustainability is no hurdle for UK growth… 
September 5, 2024
00:40
BREAKING
Latest News
Time to read: 3 min
Sky Bet signs Vinnie Jones for latest CPR campaign
August 30, 2024
BREAKING
Europe
Time to read: 2 min
Flutter nets Spotify exec Mark Shaw to lead global payments strategy
June 19, 2024
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Most Read
1
Andy’s Burnham down the bookies as Makerfield by-election sets Betfair record
2
Betfred becomes latest to cool operations in Irish market as it takes “temporary pause”
3
Entain may call time on Central and Eastern Europe business
4
Former CEO of BetVictor launches 21.com with aim of becoming top-three operator worldwide
5
Starmer’s resignation and Burnham’s favourable odds give UK bookies a lot to consider
6
Messi and Modrić promote Kalshi as Instagram posts highlight scale of prediction markets
7
Entain calls for action over illegal World Cup gambling promotions on UK social media
8
Is the UK’s under-16 social media ban a win for online bookmakers?
Featured News
Entain logo on stage at the SBC Awards North America
BREAKING
Marketing
Time to read: min
“A gap between confidence and reality” - Entain fires back at illegal gambling on social media
June 22, 2026
An Entain logo at an SBC event
BREAKING
Featured News
Time to read: min
Entain calls for action over illegal World Cup gambling promotions on UK social media
June 17, 2026
The Hague, the Netherlands, the seat of the Dutch government
BREAKING
Featured News
Time to read: min
Dutch government to put final nail in online gambling advertising coffin
June 12, 2026
A sign in a government building window for the UK Intellectual Property Office (UKIPO), which Entain has contacted regarding trademarks
BREAKING
Featured News
Time to read: min
Entain demands UKIPO intervene on unlicensed gambling trademarks
June 11, 2026