Tag Archives: Sky Bet

Sky Bet expands FTP suite with Incentive Games

SBC News Sky Bet expands FTP suite with Incentive Games

Sky Bet has linked with Incentive Games, as the operator looks to tap into the igaming industry and free to play games to elevate player engagement. As a result of the collaboration, the operator will launch Match 5 as the firm looks to elevate the crossover from igaming to sportsbook. John Gordon, CEO and Co-Founder of Incentive Games, said: “We’re incredibly …

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Twenty3 announces Sky Bet as latest Toolbox customer

SBC News Twenty3 announces Sky Bet as latest Toolbox customer

Sports data intelligence firm Twenty3 has signed a new partnership with Sky Bet to become the UK betting giant’s latest Toolbox customer.  The new collaboration places Twenty3 next to Flutter Entertainment’s subsidiary Sporting Life in their efforts to provide Sky Bet with the opportunity to educate and inform sports fans through data-rich content.  This would in turn drive player acquisition …

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Market Make-up: UK bookies battle on margin control of bet builders…

SBC News Market Make-up: UK bookies battle on margin control of bet builders...

As part Jake Pollard’s ongoing ‘Market Make-up‘ series examining European betting markets unique intricacies and dynamics for engaging audiences. Propus Partners gathered data from UK bookmakers for the Premier League weekend of 12-14 January and analysed how the country’s bookmakers offered bet builders and the margins they applied to them. Global Prominence  Over the last few years, ‘bet builders’, or …

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Richard Flint ends boardroom affairs with Flutter Entertainment

SBC News Richard Flint ends boardroom affairs with Flutter Entertainment

Flutter Entertainment Plc has announced this morning that Richard Flint has decided not to stand for re-election as a member of the board of directors of the FTSE 100 global gambling group. The former Chief Executive of Sky Betting & Gaming (Sky Bet), Flint has served as a Corporate Director of Flutter Entertainment, a company formed from the transformative merger …

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Sky Bet donates £250,000 to Yorkshire Children’s Heart Surgery Fund

SBC News Sky Bet donates £250,000 to Yorkshire Children’s Heart Surgery Fund

Sky Betting & Gaming (Sky Bet) has donated more than £250,000 to fund life-changing support at one of Yorkshire’s leading charities – the Children’s Heart Surgery Fund. Hundreds of staff and guests gathered at SBG’s Annual Charity Gala in Leeds on Wednesday for a night of fund-raising activity, hosted by ITV Racing’s Oli Bell and Ed Chamberlin. A silent auction, …

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Sky Bet and EFL offer £6m for community projects across England & Wales

SBC News Sky Bet and EFL offer £6m for community projects across England & Wales

Sky Bet the English Football League (EFL) have announced the launch of the Building Foundations Fund to provide £6m towards community projects across England and Wales. Sky Bet – Flutter Entertainment‘s UK sports betting brand – in its role as the current title partner of the EFL, will invest £1m per year into what has been described as a ‘vital’ …

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Finding the angle: SSG, William Hill and Sky Bet crack the content debate

Finding the angle: SSG, William Hill and Sky Bet crack the content debate

Content, content, content – it’s one of the big buzzwords in the betting space right now as a tool for marketing, customer acquisition and retention, and general engagement, but how can it effectively be used? Breaking down this topic was the task of SBC’s latest webinar, former Racing Post Editor, Bruce Millington, hosted delegates from two operators as well as …

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Sky Bet falls foul of ASA monitor of Gary Neville tweets

SBC News Sky Bet falls foul of ASA monitor of Gary Neville tweets

Sky Bet is the latest bookmaker to be penalised by the Advertising Standard Authority (ASA) monitoring of gambling-related  ads/content deemed likely to have a ‘strong appeal to under-18 audiences’. The bookmaker’s adverts have been review on information collected by the Active Ad Monitoring system. This system employs AI to actively identify online advertisements that could potentially violate regulations. In this …

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Sky Bet’s Steve Birch ‘proud’ of RG focus in EFL partnership

EFL

Sky Betting and Gaming’s Chief Commercial Officer (CCO) doubled down on the responsible and safer gambling commitments of the firm’s partnership with the EFL this week, with the 2023/24 season well underway. Steve Birch, who has held the CCO role at the Flutter Entertainment betting brand since June 2022, referenced the government White Paper as he reflected on Sky Bet’s …

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Spotlight powers Sky Bet football content for 23/24 campaign

Premier League sponsorships: Can 'provocative action’ be taken on responsible partnerships?

Sky Betting and Gaming (Sky Bet) is making further use of its partnership with Spotlight Sports Group (SSG) as the Premier League 2023/24 season looms. The sports betting media and content supplier has developed a ‘fully managed betting content hub’ for the Flutter Entertainment sportsbook brand, with the specific goal of supporting Sky Bet’s Fan Hope survey. SSG has a …

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