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Tag Archives: Sky Bet

Sky Betting & Gaming optimises payment capabilities with Worldpay

Sky Betting & Gaming (SB&G) has selected FTSE-listed payment provider Worldpay to be its lead payment system, as the firm seeks to optimise its player experience and engagement throughout its digital verticals. Following a review of industry payment providers and their capabilities, SB&G development has chosen Worldpay to lead payment processing as the bookmaker seeks to create an optimal ‘seamless’ ... Read More »

Sky Bet steps up for Brighton fans travel woes against Cardiff City

Sky Bet, the title sponsor of the English Football League (EFL), are sponsoring extra buses and coaches for Brighton & Hove Albion fans for the postponed fixture against Cardiff City. The original match day was due to be played on 30th December but it was rescheduled for ‪24th January after being postponed due to heavy fog. But with the new date affected ... Read More »

Betting on transfers in January – Rumour has it…

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Will Rooney be joining Oscar in China? Is Depay set to depart Old Trafford too? Has Gerard Deulofeu had enough of life at Goodison Park? Rumours, rumours, rumours. We’ve no idea but if you think you do, whether it’s gut feeling or you know something we don’t, you can be rest assured you bet on it. With rumours and transfer ... Read More »

Sky Betting & Gaming partners with Qubit to build out personalisation strategy across all brands

Independent bookmaker Sky Betting & Gaming (SB&G) has become the latest industry operator to partner with digital data and customisation specialist Qubit, as the firm seeks to boost its personalisation and player targeting capabilities. Confirming the partnership, SB&G development teams detailed that Qubit’s ‘Visitor Cloud’ technology was needed in order to optimise growing customer demand across its nine established brands. ... Read More »

Football hits betting industry for £100 million losses this Christmas

Christmas 2016 will be a festive period to forget for betting operators, as the industry counts the cost of December’s congested English football schedule. Closing its 2016, betting operators are reported to have been hit by industry-wide losses of over £100 million as heavily backed football favourites won their respective matches, with some bookmakers expected to report losses of circa ... Read More »

AppBet launches cash-back bonus after hitting 1,000 sign-ups


AppBet has introduced a £10 cash-back bonus for new betting accounts set up through the app, after securing 1,000 sign-ups during its first month online. The free online service, which is exceeding Q1 targets despite only limited promotion, allows users to integrate their betting accounts in one place. The app’s developers are now looking to add more bookmakers to the ... Read More »

Superdata report estimates esports betting at $56m

Superdata Research published its end of year report in December and in its assessment of esports it valued the betting sector at $58.9m (£47.9m). This was a significant but minor portion of the overall esports pie, which Superdata valued at $892m (£727.9m) currently with growth expectations putting it at a $1.4bn (£1.1bn) industry by 2019. You can read a full ... Read More »

Adam Smith – Sky Bet backing the Northern Powerhouse push

Following a market opening for the 2023 European City of Culture which has Leeds as the current frontrunner, we spoke to Head of Corporate Affairs at Sky Bet Adam Smith.  Sky Bet has recently expanded in the city, and is a big believer in the government’s Northern Powerhouse scheme. SBC: As a company which has generated over £140m for the ... Read More »

Reality Bites…Sky Bet’s Richard Flint warns UK racing of ‘unprecedented demographic challenge’

Richard Flint, the Chief Executive of online bookmaker Sky Betting & Gaming (SB&G), has issued a stark reality to the UK racing industry, stating that consumer betting changes have made it hard for the bookmaker to promote the sports ‘from a business point of view’. Although SB&G subsidiary Sky Bet is a committed partner to the UK racing’s Authorised Betting ... Read More »

Sky Betting & Gaming continues Leeds tech expansion

Seeking to expand its digital and tech development capabilities, the management of Sky Betting & Gaming (SB&G) has confirmed that the operator has ‘significantly expanded’ its presence within the Wellington Place Leeds tech hub. The move sees independent SB&G double its operational workspace within Wellington Place, taking up a total presence of 80,000 square feet. Having undertaken a significant growth ... Read More »