Tag Archives: Sky Bet

Premier League clubs to be instructed to ‘voluntarily end’ betting shirt sponsorships

The conclusion of the English football season has seen speculation mount as to how the UK government will proceed to reform football’s relationship with gambling.  This weekend, BBC Sport reported that the government was in discussions with the Premier League to initiate an early end to clubs’ gambling/betting sponsorships.  The ongoing delay of the White Paper on gambling reforms has …

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DAZN keeps recruitment focus with CMO and UK/Ontario MD appointments

DAZN’s recruitment strategy of hiring experienced industry executives to head its new DAZN Bet venture has continued, hiring two more former senior Entain employees. Shane McLaughlin joins DAZN Bet as Managing Director for the UK and Ontario, ending a nearly 13 year career with Entain which saw him hold six positions, with the most recent being Director of Digital Business …

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Sky Bet launches #StepUp campaign as EFL Play Offs commence

Sky Bet has launched its latest campaign as a partner of the English Football League (EFL), focusing on the upcoming Play Offs deciding the promotion hopes of several teams. The campaign, labelled #StepUp, will see the Flutter Entertainment betting and gaming brand continue the messaging around the play-offs it has displayed for the past three seasons. On-pitch activations and video …

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DAZN BET further enhances management as Gemma Burge takes safer gambling lead

DAZN has hired another industry veteran to the leadership team of its sports betting venture DAZN BET, appointing Gemma Burge as Head of Safer Gambling.  Burge specialises in risk management and safer gambling for the online and land-based betting and gaming sectors, having accumulated experience over a 15 year career, which included employment at Sky Bet and William Hill. At …

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Flutter brands FanDuel its hyper-growth child as costly UK headwinds mount   

Flutter Entertainment Plc has secured a ‘positive start to year trading’ as the FTSE100 betting group expands its recreational player base to ‘+8.8 million active monthly players (AMPS)’ across its global brand portfolio mitigating UK and Euro market headwinds.  Publishing its Q1 trading update (period ending 31 March), Flutter registered group revenues of £1.56 billion, up 6% on comparative Q1 …

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Ben Warn joins high-flying Checkd Group as chairman ahead of US launch 

Checkd Group has appointed Ben Warn to serve as its first Non-Executive Chairman of the fast-growth sports betting media business.  A seasoned sports betting executive, Warn has served as a corporate advisor of Checkd since 2019 and will provide his oversight on the company’s strategic objectives.  The Manchester-based business group has appointed its first Chairman as  it embarks on a …

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Sky Bet smartens football bets with new Checkd Acca Assist tool 

Checkd Dev the betting innovation studio of sports media publisher Checkd Group has announced that its customised ‘Acca Assist’ betting tool will be trialed by Sky Bet for the remainder of the current football season. Acca Assist allows bettors to formulate their own accumulator bets that are informed by statistics supplied by Opta.  The betting tool is based on SmartAcca, …

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Rob Lee: Spotlight Sports – Winter World Cup to challenge bookmakers product aptitude

With 250 days until the first-ever Winter World Cup, Spotlight Sports Group Senior VP of Technology Rob Lee has taken time to discuss how important it is to get your product right in the run-up to the tournament. Lee, who recently joined the group from Sky Bet, also outlines the value of sportsbooks’ in-play products with games being televised around …

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UKGC fines Sky Bet £1.2m for self-excluded email blunder 

 The UK Gambling Commission (UKGC) has this morning disclosed that it has fined Sky Betting & Gaming (Sky Bet) £1.17 million fine for sending promotional emails to self-excluded customers. The penalty follows an “investigation outside of a licence review” that revealed that the Sky Vegas brand had communicated a ‘Bet £5 get 100 free spins’ offer to 41,395 self-excluded customers …

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BGC backs government’s Levelling Up job creation agenda

The Betting and Gaming Council (BGC) has outlined a commitment to investing £20 million on staff training and development across the UK, in support of the government’s ‘Levelling Up’ job booster programme.  In addition to the investment plans, the betting and gaming industry standards association has also pledged to create 5,000 apprenticeships for young people in the sector between now …

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