Tag Archives: Sky Bet

The Stars Group reviews UK media planning strategy

UK marketing news sources have reported that an enlarged Stars Group Inc, is currently reviewing its UK media strategy. Having absorbed the assets of Sky Betting & Gaming (Sky Bet) in 2018, the Toronto TSX-listed enterprise is assessing whether to combine its UK media planning and buying accounts as part of its post-acquisition realignment. At present, the Stars Group’s PokerStars …

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William Hill advances ‘Nobody Harmed’ campaign with Dan Whitlam appointment

As part of the advancement to its ‘Nobody Harmed by Gambling’ campaign launched in July 2018, William Hill has appointed Dan Whitlam as its Head of Responsible Gambling for retail. Whitlam will be tasked with working alongside the Compliance, Gaming, L&D and Data Science divisions to strengthen and develop the ways in which the operator identifies, interacts and intervenes with …

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ASA bans Sky Bet ad after deeming it irresponsible

A Sky Bet advert broadcast on 30 August 2018 has been banned by the Advertising Standards Agency after being deemed socially irresponsible. The advert, fronted by Sky Sports presenter Jeff Stelling, promoted the operator’s “request a bet” service to customers which would allow punters to place a combination of bets throughout a football match. In the advert, Stelling says: “Forget …

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Rafi Ashkenazi: Stars Group will take advantage of UK disruption

Rafi Ashkenazi, Chief Executive of the Stars Group Inc, has stated that effective integration of Sky Betting and Gaming (SBG) assets will simply lead to an enlarged Stars Group taking a larger market share of UK gambling. During the close of 2018, all listed gambling operators detailed tough trading, adjusting to new UK market conditions. For Ashkenazi, this represents the …

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Joe Petyt, Sky Bet: Taking a step forward from the defensive stance to VAR

VAR

Amidst all the excitement, or intrigue, that surrounds the role of the video assistant referee (VAR) – particularly ahead of its impending introduction to the Premier League – bookmakers have so far been forced to take a defensive stance to the detriment of the customer experience. However, after a World Cup which passed “largely free of VAR incidents”, the bookmakers …

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Q4 revenues highlight growth potential for enlarged Stars Group

Toronto TSX-listed The Stars Group Inc has published its Q4 and full-year 2018 accounts, detailing that it has completed a ‘landmark year’, laying the foundations for its future global growth initiatives. Incorporating the assets of Sky Bet and BetEasy Australia, an enlarged Stars Group records group revenues of $2.1 billion (FY2017: $1.3bn), with the company detailing that it now operates …

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Sky Bet and bet365 launch Perform’s new Opta Fast Player Statistics Feed

Sky Bet

Sky Bet and bet365 have been confirmed as the launch partners for the new real-time Fast Player Statistics Feed from Perform – a service powered by live sports data from Opta. The two leading operators are the first to develop in-play products powered by the new feed, which supplies highly detailed in-play statistics for automated live trading and fast settlement …

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New CheckdMedia appointment will play “vital role in growth”

CheckdMedia’s new Head of Commercial Harry Bowden will “play a vital role in the strategy and growth” of the firm, according to CEO Jamie Knowlson. Formerly of Oddschecker, he will report to co-founder and Marketing Director Lee Struggles. Bowden boasts an extensive list of industry experience, with a stint at Sky Bet preceding his seven years at Oddschecker. On accepting the …

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Toby Bentall to take up CEO role at rebranded Oddschecker Global Media

Oddschecker Managing Director Toby Bentall will take up the role of CEO at the newly rebranded Oddschecker Global Media. The rebrand comes as Oddschecker merges with iBus Media, majority owned by Stars Group, to create a ‘new superpower affiliate business’, PokerTube has reported. The merger is a result of Stars Group’s acquisition of Sky Bet, with the Toronto TSX-listed firm …

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Sky Bet freezes Italia property preparing for Stars transition

Sky Betting & Gaming (Sky Bet) has frozen user access and transactions to its Italian sports betting property – Sky Bet Italia (SkyBet.it), as the online gambling group prepares to merge its assets with new owner The Stars Group Inc. Sky Bet has confirmed to SBC, that it has no plans to withdraw its brand or services from the Italian …

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