Tag Archives: Sky Bet

It seems that Flutter Entertainment is on the lookout for local talent as the multinational gambling group embarks on an initiative with Leeds Trinity University. The company plans on launching a digital skills programme with the University, one of three in the city, starting with a three day workshop which the educational institution states is designed to give attendees tools, …

The Market Make-up series returns with an in-depth look at UK sportsbooks’ pricing strategies and bet builder deployments during a high-stakes UEFA Champions League quarter-final week. While pre-match pricing reveals a striking uniformity, in-play markets and bet-builder mechanics expose subtle but purposeful deviations— designed to capture customer engagement  in a make-or-break market.”  With two English clubs playing in the Champions …

Sky Vegas has placed its multi-million-pound creative advertising account under strategic review The flagship online casino brand of Sky Betting & Gaming (Sky Bet) has issued a call for advertising agencies to pitch for the creative development of its UK marketing campaigns. The London-based agency Who Wot Why has managed the Sky Vegas creative account since 2020. While managing the …

The interlinking nature of betting and media is nothing new, though in the still relatively young markets of the US it certainly feels that way to many sports consumers, who are now seeing widespread gambling advertising and promotions for the first time. Integrating betting lines and content into sports media has proliferated in the US in the wake of the …

Sky Bet and the British Heart Foundation’s (BHF) Every Minute Matters campaign has taught CPR to more than 270,000 fans. Smashing its targets, the initiative has encouraged the equivalent of three times the capacity of Wembley stadium to use the online RevivR tool and start learning the lifesaving technique. The campaign now looks to make that number 360,000 prior to …

The UK Gambling Commission (UKGC) and the Information Commissioner’s Office (ICO) have been urged by campaigners to investigate the advertising practices of operators targeting consumers. The call for regulators to investigate the advertising algorithms and data tracking of operators follows a High Court ruling by Justice Collins Rice that Sky Betting and Gaming (Sky Bet) had violated UK data protection …

Sky Betting and Gaming (Sky Bet) has been reprimanded by the Information Commissioner’s Office (ICO) for unlawful data processing practices. This morning, the ICO revealed that following an investigation, it had concluded that Sky Bet had processed personal data through advertising cookies without providing users’ consent. The investigation was launched following a complaint submitted to the ICO by gambling reform …

Sky Bet is giving £10,000 to the British Heart Foundation (BHF) for every match-winning goal scored in added time in the Sky Bet EFL this season. There were a joint-record 90 winners scored in the 90th minute and beyond across the Championship, League One and League Two last season. In May, Sky Bet and the BHF teamed up with several …

2024 sees the UK gambling sector stand at a point of inflection, marked by intense competition and yet-to-be-settled regulatory proceedings.  In an exclusive interview for the SBC Summit, Steve Birch, Chief Commercial Officer of Sky Betting & Gaming (Sky Bet), underscores a proactive approach to mitigating challenges, based on customer trust, sustainability, and compliance-first innovations. SBC: Hi Steve, thanks for …

Former Wimbledon midfielder Vinnie Jones has become the latest football star to join the British Heart Foundation’s (BHF) CPR campaign co-led with Sky Bet.  The ‘Restarting 11’, as BHF describes them – part of the Every Minute Matters campaign – are a team of people influential in society that raise CPR awareness among their fans.  Jones himself has a long-standing …