Sky Betting & Gaming (Sky Bet) has been recognised as one of the UK’s ‘best places to work’, having been awarded the Glassdoor ‘Employees Choice Award’. Maintaining its fifth straight year on Glassdoor’s top-50 workplace index – Sky Bet ranked as the UK’s 29th best employer, based on the feedback of current and former employees anonymously rating businesses via Glassdoor’s …
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Sky Bet has debuted its new TV spot for its existing ‘Betting Better‘ nationwide campaign featuring former Manchester United and Republic of Ireland captain Roy Keane. The TV spot developed by London creative advertising agency Who Wot Why sees a ‘no nonsense’ Keane avoid a series of irritating obstacles on his way to a football match. Launched during this weekend’s FA …
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Digital sports media company Playmaker Capital has moved to bolster its position in the Latin American market by completing its acquisition of Brazilian digital media and marketing group Futmarketing. Following the merger, the day-to-day operations of Futmarketing will be managed by Futbol Sites, a Playmaker subsidiary. Playmaker has emphasised that its new holding has ‘played a pivotal role’ in establishing …
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Sky Bet’s long-term partnership with the English Football League (EFL) has been described as one of the ‘most significant’ in the world of professional sports by the group’s CEO Steve Birch. Writing on the Betting and Gaming Council (BGC) website, he suggested that the deal, which was first established in 2013, has mostly revolved around advertising with a specific focus …
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Flutter Entertainment Plc has this morning announced that it has secured definitive terms to acquire Italian gambling group Sisal for a consideration of €1.9 billion (£1.62bn). An agreement has been reached with US private equity fund CVC Capital – the current owner of SIsal – which will see the Italian market leader in online and lottery verticals transferred to Flutter’s …
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The Sky Bet Sunday Series is set to return in 2022, with coverage set to be provided by the Racecourse Media Group (RMG) and ITV, providing free-to-air broadcasting. Outlining a collective objective of presenting ‘compelling and competitive racing’ targeting a new audience of Sunday viewers, the triple partnership aims to build on constructive 2021 results for the series. Six of …
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Flutter Entertainment and Racecourse Media Group (RMG) have confirmed the signing of a long-term partnership, lasting until 2028, focusing around streaming rights and marketing. The deal will see Flutter Entertainment leverage RMG’s horse racing streams to supply more content to its customers across its online and retail Paddy Power, Betfair and Sky Bet verticals. Meanwhile, RMG will look to utilise …
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Flutter Entertainment has formed a partnership with Missing People in a strengthening of its Corporate Social Responsibility (CSR) initiatives, pledging to support the charity’s efforts to locate missing adults. The agreement, branded as the #TogetherforMissing partnership’ will see the FTSE100 gambling group leverage its range of brands and products in its backing of the organisation. This will include the utilisation …
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Jeff Cleminson, a long-term senior director at SG Digital, has been confirmed as the new Director of Client Management at Optimove. The hire, said Optimove, is “indicative of its strategic investment in existing clients as a key growth engine for the business”. In his new role, Cleminson will oversee all commercial relationships with Optimove’s gaming customers in Europe, Latin America …
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There are significant lessons that sponsorship managers of North American sports betting brands can take from their European counterparts, writes Antourage CEO Johan Junker. Almost three years after the Supreme Court struck down the federal ban on sports betting, allowing states to legalise it if they wish, the industry is starting to gather some serious momentum. This has manifested itself …
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