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Sky Bet
A game of poker, symbolising PokerStars' product and business
BREAKING
iGaming
Time to read: 5 min
PokerStars UK to migrate to Betfair, Sky Bet and Paddy Power platforms
August 10, 2026
Keane and Richards in Sky Bet's latest ad campaign
BREAKING
Marketing
Time to read: 4 min
Sky Bet’s new football campaign hits the screen as Premier League approaches
August 7, 2026
A board room, symbolising the change in Flutter Entertainment's leadership
27:18
BREAKING
Featured News
Time to read: 6 min
Where next for Flutter? Outgoing CEO expects “continuation of strategy’ under new leadership
August 6, 2026
An official ball for the 2026 FIFA World Cup, which Sky Bet and Paddy Power have launched campaigns around
01:00
BREAKING
Marketing
Time to read: 4 min
Could Sky Bet and Paddy Power have taken a gamble with their World Cup campaigns?
June 2, 2026
flutter branding in the US, on the side of the New York Stock Exchange
BREAKING
Featured News
Time to read: 4 min
US billionaire now controls 27% of Paddy Power & Sky Bet owner Flutter
May 21, 2026
Sky Bet branding at Doncaster Racecourse
28:18
BREAKING
Marketing
Time to read: 3 min
Sky Betting and Gaming data consent case to return to High Court
April 22, 2026
English Football League (EFL) football - Flutter's Sky Bet being primary partner of the EFL
BREAKING
Featured News
Time to read: 6 min
Sky Bet and EFL’s heart saving partnerships shows power of sponsorships
February 5, 2026
Casino chips and dice on an American flag, symbolic of Flutter's FanDuel Casino
BREAKING
iGaming
Time to read: 3 min
Flutter’s international reach may provide bulwark against UK tax burdens
January 8, 2026
Sky Bet branding at Doncaster Racecourse
BREAKING
Europe
Time to read: 6 min
Flutter confirms Sky Bet’s move to Malta citing UK pressures bearing down
November 19, 2025
Gary Neville during a 2009 Champions League game playing for Manchester United
BREAKING
Comment
Time to read: 5 min
Order to remove Sky Bet’s Gary Neville ad leaves betting marketers a lot of questions
October 23, 2025
Lewis Hamilton, who was featured in social post from UK bookie Kwiff - the ASA ruled against this alongside ruling against Sky Bet and Betway for ads featuring Gary Neville and Chelsea football club
25:49
BREAKING
Europe
Time to read: 7 min
Gary Neville, Lewis Hamilton & Chelsea shine light on confusing business of betting ads
October 22, 2025
Reach Plc unveils new All Out Football content hub
37:28
BREAKING
Latest News
Time to read: 2 min
Reach Plc unveils new football media brand
August 28, 2025
different sports equipment
BREAKING
Europe
Time to read: 5 min
Sponsor Spotlight: Creative moves in betting and gaming
August 15, 2025
Cars racing at Silverstone racecourse, symbolising the race for UK market share involving Entain, Flutter and others
BREAKING
Europe
Time to read: 6 min
Entain’s product and marketing focus puts it ahead of rival Flutter in UK market
August 14, 2025
Skyline of Leeds, West Yorkshire, where Flutter has partnered with a local university
BREAKING
Europe
Time to read: 3 min
Leeds tech talent to play key role in Flutter’s global gaming vision
July 14, 2025
BREAKING
Comment
Time to read: 5 min
Market Make-up: Bet Builder ingenuity breaks static UCL plays for UK sportsbooks
April 25, 2025
02:36
BREAKING
Latest News
Time to read: 2 min
Sky Vegas reviews creative advertising account
April 11, 2025
NFL stadium filled with fans
BREAKING
Affiliate News
Time to read: 6 min
Stuart Simms: There’s not much the US can learn from UK on betting-media
April 10, 2025
BREAKING
Europe
Time to read: 3 min
Sky Bet and BHF initiative teaches 270,000 fans CPR
April 7, 2025
BREAKING
Featured News
Time to read: 6 min
Advertising consent a blind spot for UK Gambling…
February 3, 2025
BREAKING
Featured News
Time to read: 4 min
Sky Bet reprimanded by ICO sweep of unlawful cookies
September 17, 2024
EFL
BREAKING
Europe
Time to read: 2 min
Sky Bet continues BHF commitment with injury time initiative
September 12, 2024
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Most Read
1
The Premier League teams, players and managers traders should watch out for this season
2
From global spectacle to weekly action: how is the new football season reshaping sportsbook strategy?
3
Finland football game sparks match-fixing concerns
4
Better Collective resets US engine against new drags
5
Australia gets gambling reform bill over the line but leaves neither side fully satisfied
6
Albania puts tax at heart of sports betting re-regulation
7
Sponsor Spotlight: Stake, NFL, and the Premier League
8
Bet442: Why the Premier League acquisition battle will be won beyond bonuses
Featured News
Various sports, representing SBC News' Sponsor Spotlight
BREAKING
Featured News
Time to read: min
Sponsor Spotlight: Stake, NFL, and the Premier League
August 21, 2026
02:16
BREAKING
Marketing
Time to read: min
Betway launches ‘Clubhouse’ as global sports activation for all markets 
August 20, 2026
Bulgaria sets self-exclusion timer to a minimum of one year
BREAKING
Interviews
Time to read: min
BOS calls for hard reset on Swedish gambling and regulation
August 19, 2026
Photograph of a prison, symbolising Brazil politicians' push to make gambling illegal
02:01
BREAKING
South America
Time to read: min
Brazil Bets Law on death row in Election run-up
August 19, 2026