Tag Archives: Sky Bet

Tom Byrne, HBLB: Horseracing gets race-by-race betting data boost

News that five of the UK’s top operators had committed to a ten-fold increase in voluntary levy to GambleAware made big news in July, but a major deal for horse racing announced the following week – involving four of the same five – passed with considerably less fanfare. Tom Byrne, Operations Manager at HBLB, tells us more. The horseracing sector …

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Fan up! Sky Bet launches EFL Rewards app

As title sponsor of the English Football League (EFL), Sky Bet has launched its proprietary ‘EFL Rewards’ app driving engagement between football fans and the clubs they follow. Made available through the Apple App Store and Google Play, Sky Bet’s EFL Rewards gives loyal fans the opportunity to win a range of prizes including EFL matchday tickets and signed merchandise. …

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David Clifton: Licensing Expert – Regulatory scrutiny sees White Labels lose their shine

The Gambling Commission has recently announced that it is reviewing the operating licences of (a) FSB Technology (UK) Limited (who voluntarily suspended activities on their Blackbet white label website) and (b) EveryMatrix Software Limited (in relation to which the Commission also suspended their ability to offer B2C remote betting and casino gaming, including pursuant to white label arrangements). Following on, as they …

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SBC announces new inductees for Sports Betting Hall of Fame

Sports Betting Hall of Fame 2019

The Sports Betting Hall of Fame will add six new industry pioneers to its roster next month at the Betting on Sports conference. Former Sky Betting & Gaming CEO Richard Flint, Bet365 CEO Denise Coates, Boylesports Founder & CEO John Boyle, former 888 CEO John Anderson, and Playtech PBS CEO Armin Sageder will all be inducted into the Hall of …

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Stars Group revises 2019 guidance citing enlargement responsibilities

Toronto TSX-listed The Stars Group Inc has revised its full-year guidance after citing a number of market headwinds. Publishing its interim H1 2019 trading update (period ending 30 June), the Stars Group has adjusted its 2019 revenue guidance to $2.5-2.58 billion mark (previous form $2.6-2.76 billion) and reduced its EBITDA guidance to $905-930 million, having previously held a 2019 earnings target …

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Sky Bet bolsters fan engagement by backing Sky Media YouTube shows

Sky Bet is the latest industry incumbent to back fan-focused, social media led content, after confirming that it has become the lead sponsor of ‘The Football Social’ and ‘Football Daily’ YouTube channels. Both YouTube channels are produced by Sky Media and serve as social media ‘companion shows’ supporting wider Sky Sports Premier League content and broadcasts. UK marketing news source The …

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Richard Flint – Racing is a ‘critical friend’ of betting in tackling its regulatory predicaments

Ending his 17-year tenure at Sky Betting & Gaming (Sky Bet), industry figurehead Richard Flint has called for betting and racing leaders to work in partnership, tackling an ‘existential threat’ facing all betting stakeholders. Speaking to the Racing Post, Richard Flint the former Executive Chairman of Sky Bet, warned UK racing leaders not to be complacent in believing that their …

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ASA overturns Sky Bet ‘request a bet’ ad ruling

The Advertising Standards Agency (ASA) has decided to reverse its ruling against a TV advertisement for online operator Sky Bet, meaning that ruling is now ‘not upheld’.  The advert in question was originally broadcast to viewers on 30 August 2018. Following two complaints, the ASA had originally ruled that the advert was ‘socially irresponsible’ and supposedly in contravention to BCAP …

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UK Top 5 commits to ‘clear responsibilities’ on problem gambling support

Advancing UK betting’s social responsibility agenda, bet365, William Hill, Flutter Entertainment, Sky Betting & Gaming and GVC Holdings have this morning committed to a ‘package of safer gambling measures and support for problem gamblers’. The ‘UK Top 5’ directive follows discussions with the Department for Digital, Culture, Media and Sport (DCMS) on social and safer gambling responsibilities. The package of …

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Jeevan Jeyaratnam, Abelson Odds: Too Big to go Under?

Ascot

Two ‘titans’ of the sports betting industry in the UK – bet365 and Sky Bet – came under fire for refusing certain four-horse and all five-horse accumulators on Frankie Dettori’s rides for the final two days at Royal Ascot. However, restricting such bets came as little surprise to Jeevan Jeyaratnam, Head of Compilation at Abelson Odds, who believes – given …

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