SBC News Voice of the Sports Betting Industry
Sporting Solutions has renewed its long-standing partnership with sports betting group Sky Bet – a key brand within Flutter’s UK and Ireland division.
This renewal aims to further demonstrate Sky Bet’s commitment to utilising the sports betting technology provider’s pricing and trading services, throughout 2024.
In detail, the operator will continue to benefit from Sporting Solutions’ comprehensive trading services and tools, which encompass pre-match and in-play odds across an extensive range of sports.
Dan Barrett, Head of Commercial at Sky Bet, stated: “Sporting Solutions has always been an excellent supplier with an efficient and reliable service. We’re delighted to continue our long-term partnership with them into 2024.”
The extension marks a significant milestone in the relationship between Sky Bet and Sporting Solutions, as their collaboration now surpasses the nine-year mark.
The pair also renewed their partnership last December as Sky Bet wanted to use the betting technology supplier’s odds services in 2023.
“Trading is an integral part of our DNA and core proficiencies,” added Andy Wright, CEO of Sporting Solutions.
“A prominent bookmaker like Sky Bet demands best-in-class trading services, and this renewed agreement is a testament to the successful nature of our enduring partnership.”
Notably, Sky Bet also recently renewed a partnership with the EFL. This meant the gambling company can now continue as the title sponsor of the EFL and its three leagues from the 2023/24 to 2028/29 campaigns.
