Tag Archives: Sky Bet

Checkd Group pursues UK expansion as Will Tyrrell becomes Media Director

SBC News Checkd Group pursues UK expansion as Will Tyrrell becomes Media Director

Will Tyrrell has been promoted to Director of UK Media at Checkd Group, as the Manchester-based igaming business eyes up growth in its domestic market.  Specific aspects of his new role will involve facilitation of ‘innovative partnerships’ with both operators and media organisations in pursuit of UK expansion.  Having joined Checked Group in 2017 after his Oddschanger online betting hub …

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Sky Bet to use ‘largest sponsorship inventory to date’ for responsibility promotion

Sky Bet, Dan Colton

Steve Birch, Sky Bet Chief Commercial Officer, has stated that the operator’s partnership with the English Football League (EFL) will continue to focus heavily on responsibility.  Approaching the 10-year mark, the Flutter Entertainment sportsbook brand’s collaboration with England’s second-to-fourth flights of football continues amid a debate on betting’s relationship with sports.  Gambling reform advocates have repeatedly encouraged a distancing between …

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AiDP Index sees improvement in female leadership representation but warns of lagging inclusivity practices

SBC News AiDP Index sees improvement in female leadership representation but warns of lagging inclusivity practices

Industry non-profit the All-in Diversity Project (AiDP) has published its third annual ‘All-Index 2020/2021 report’, detailing the global gambling sector’s workforce make-up and development on diversity, equality and inclusion matters. The release of the 2020/2021 Index was prolonged to allow operators to adjust for the unprecedented impact of the COVID-19 pandemic on business and operations. An enlarged Index accounted for …

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Ian Brown to lead Flutter UK&I following Conor Grant exit

SBC News Ian Brown to lead Flutter UK&I following Conor Grant exit

Flutter Entertainment Plc has confirmed the inbound appointment of Ian Brown as new Chief Executive of its UK-&-Ireland business. Brown will take the reins at the FTSE100 betting and gaming group in September, replacing outgoing CEO Conor Grant, who will continue to work with the incoming Chief Executive during the transition phase.  A former CEO of Booking.com’s Trips division and …

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Sky Bet and York Racecourse expand length and scope of partnership

SBC News Sky Bet and York Racecourse expand length and scope of partnership

York Racecourse has renewed its partnership with Sky Bet, keeping the Flutter Entertainment sportsbook brand as a sponsor until 2028. The extension of the contract has also seen its scope expanded, with Sky Bet taking on sponsorship of York’s Ebor Festival, taking place between 17-20 August.  The inclusion of the Ebor event into the sponsorship increases the total prize fund …

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Digtain appoints Peter Nolan to oversee R&D operations

SBC News Digtain appoints Peter Nolan to oversee R&D operations

Peter Nolan has been announced as the new Group R&D Director for Digitan, coordinating the sportsbook and casino provider’s operations in this area.  Before taking on responsibility for Digtain’s R&D, Nolan had served with the company in a consultancy role since 2020, specialising in areas such as marketing, business strategy and media sales. Vardges Vardanyan, Founder of Digitain said: “I …

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Premier League clubs to be instructed to ‘voluntarily end’ betting shirt sponsorships

SBC News Premier League clubs to be instructed to 'voluntarily end' betting shirt sponsorships

The conclusion of the English football season has seen speculation mount as to how the UK government will proceed to reform football’s relationship with gambling.  This weekend, BBC Sport reported that the government was in discussions with the Premier League to initiate an early end to clubs’ gambling/betting sponsorships.  The ongoing delay of the White Paper on gambling reforms has …

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DAZN keeps recruitment focus with CMO and UK/Ontario MD appointments

SBC News DAZN keeps recruitment focus with CMO and UK/Ontario MD appointments

DAZN’s recruitment strategy of hiring experienced industry executives to head its new DAZN Bet venture has continued, hiring two more former senior Entain employees. Shane McLaughlin joins DAZN Bet as Managing Director for the UK and Ontario, ending a nearly 13 year career with Entain which saw him hold six positions, with the most recent being Director of Digital Business …

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Sky Bet launches #StepUp campaign as EFL Play Offs commence

SBC News Sky Bet launches #StepUp campaign as EFL Play Offs commence

Sky Bet has launched its latest campaign as a partner of the English Football League (EFL), focusing on the upcoming Play Offs deciding the promotion hopes of several teams. The campaign, labelled #StepUp, will see the Flutter Entertainment betting and gaming brand continue the messaging around the play-offs it has displayed for the past three seasons. On-pitch activations and video …

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