Paddy Power launches in-store ‘branded TV network’ with SIS

Updating the market, Paddy Power has informed that it has signed a five-year broadcast deal with racing content supplier SIS (Sports Information Services), which will see the bookmaker upgrade to a ‘branded retail TV Network’ hosted by SIS services.

The partnership will see Paddy Power become the first bookmaker to integrate SIS’s latest production technology, Complex Automated Production (CAP), which significantly streamlines the production process, allowing the operator much greater autonomy and flexibility over specific schedules across different shops.

Moving forward SIS will host a ‘fully branded’ Paddy Power TV (PPTV) service throughout the bookmaker’s retail betting shop network. Paddy Power retail management stated that the partnership would be key to developing a unique and more  ‘personalised in-shop live sports betting experience for customers’.

Michael Ahearne, Director of Product and Innovation, Retail at Paddy Power, commented on the partnership: “Paddy Power always aims to use the latest technology to ensure we’re providing our customers with the best product available, and SIS’s newly-developed and innovative CAP is one of these tools.

“Our high-street customers now benefit from a tailored, enhanced broadcast through Paddy Power TV, and in the short time it’s been available, the feedback has been very positive across the board. The flexibility and strong variety of content that SIS can provide is of great benefit to our shops and we expect Paddy Power TV to engage customers for years to come.”

Paul Witten, Commercial Director at SIS, backed PPTV services stating: “This is a landmark deal in retail betting live pictures broadcasting, with our innovative new CAP technology able to offer Paddy Power a flexible and affordable branded TV channel for its customers.

“We continually strive to ensure that our products are relevant to operators’ needs, and recent technological advancements by SIS have allowed for a much more streamlined version of our retail TV channel broadcasts  We are pleased that such a high-profile operator such as Paddy Power has chosen to implement it into their large retail estate.”