SBC News Voice of the Sports Betting Industry
Australian gambling operator Tabcorp has stated that its strong start to the UK greyhound season has been led by its content streaming partnership with SIS.
As of February, Tabcorp’s racing media arm, Sky Racing commenced broadcasting pictures across Australia from UK stadia in partnership with SIS, supplier of greyhound and racing content.
Tabcorp management has been pleased with its customer engagement withUK greyhound content despite the partnership being a ‘soft launch’. UK meetings have proved popular with the Australian market, with Tabcorp pleased with the turnover generated by the racing product.
Brett Gorman, General Manager of International at Tabcorp, said: “Early indications show our customers have welcomed the new greyhound racing product from the UK. Although most of the coverage so far has been late at night or early morning, the feedback we have received has been very positive.”
Moving forward, Tabcorp and SIS will be working closely to look at expanding the coverage after pleasing figures during the first month of trading, with SIS’s Commercial Director Paul Witten declaring himself delighted with its reception.
Witten commented to stakeholders: “We couldn’t be more pleased with how the first month has gone with Tabcorp, and its great news that they are already looking to increase coverage.
“There are some minor differences between the two country’s formats, noticeably the number of runners in each race, but the UK and Australia are two sports-mad populations and we’re talking about a very high-quality sports product here.
“It also demonstrates how successful UK greyhounds can be in overseas markets, and I’m very confident that this will help SIS further enhance its international reach.”
SIS acquired the rights to stream BAGS greyhound racing to international customers in 2015. The deal allows SIS to provide coverage from 20 UK tracks featuring almost 30,000 races each year and operate similar deals in mainland Europe and South Africa.
