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SIS Product Director Paul Witten: Assessing the broadcast and betting scene within racing at #boscon2017

To mark the start of the Betting on Sports conference, SIS Product Director Paul Witten, part of the ‘After the off – Opportunities in live betting’ racing session at the event, spoke to SBC News about what he’s looking forward to at #boscon2017 and what sports partnership has stood out over the last 12 months.

SBC: Why is it important for you to speak at Betting on Sports?

PW: Betting on Sports is a fantastic opportunity for SIS to speak with leading industry figures about the current broadcast and betting scene within horseracing and greyhounds.

Specifically, the panel ‘After the Off’ will go into depth about the current opportunities and challenges within in-play betting on horse racing. We believe in-play betting will revolutionise the market. It will be fascinating to see how the panel reacts and hear their opinions on the future of the industry.

SBC: What are you looking forward to at Betting on Sports?

PW: It’ll be great to hear how various leading industry figures see sports betting progressing, in the areas of product, regulation, and technology. SIS operates within various verticals and we’re always looking to offer operators an improved product.

We hope to take away new opinions and ideas from the panel sessions and people that we meet, as well as share our long-standing knowledge of the sector and vision for the industry in the coming years.

SBC: Where can betting work together more closely with sport?

PW: I’d like to see operators, suppliers and sporting bodies come together more on scheduling to improve the round the clock service that punters increasingly desire, mainly by helping grow the number of fixtures at times that suit the casual bettor.

SBC: What sports betting partnership has stood out in the past 12 months?

PW: It seems this season has been the tipping point for foreign operators to involve themselves with major football shirt sponsorships in the Premier League. It’s great to see that these companies see the value of the UK and its sports offering.

It’s also been interesting to see an increased interest in the likes of cricket and rugby union by betting firms. I expect to see this trend continue into the likes of horse racing and greyhounds as operators realise the benefits of incorporating high-quality content onto their platforms.

SBC: Describe your perfect sporting event

PW: It would have to be seeing England beat New Zealand in a Rugby World Cup final at a roaring Twickenham. After our struggles a couple of years ago, it would also add to the occasion if we can get our own back on the likes of Australia and Wales on the road to the final.

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