Tag Archives: Premier League

Genius Sport on track with US expansion as MaximBet deal signed

SBC News Genius Sport on track with US expansion as MaximBet deal signed

Genius Sports has secured a stronger foothold in the US, as the ink dries on a newly-signed partnership with MaximBet. As a result of the deal, Genius will provide MaximBet with official PreMatch, Live Data and LiveTrading solutions to deliver real-time price feeds and pin-point pricing.  Additionally, the sportstech and data firm will supply the operator – a private betting …

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LeoVegas gains Etihad Stadium presence in betting partnership

SBC News LeoVegas gains Etihad Stadium presence in betting partnership

LeoVegas Group has formed an agreement with Manchester City to become the Premier League club’s official betting partner in both Europe and Canada.  The operator is set to appear on the sleeves of the men’s training kit sleeve for the 2022/23 season. LeoVegas branding will also be seen across in-stadia assets at both the Etihad Stadium and Academy Stadium. Furthermore …

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Sportsbet.io engages global Southampton fans with Saints Social Club

SBC News Sportsbet.io engages global Southampton fans with Saints Social Club

Sportsbet.io has jointly announced the opening of the Saints Social Club with Southampton FC, as the Premier League team’s main club partner. The launch has been described as the ‘ultimate fan bar’ with artwork, kits, and memorabilia in celebration of a 136-year football club history, and is being supported by a ‘first-of-its-kind’ crypto fan fund. “It’s been a privilege to …

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Genius Sports strengthens stateside standing with Bally’s Interactive

SBC News Genius Sports strengthens stateside standing with Bally’s Interactive

Genius Sports has made further inroads on its strategy for the North American betting market, clinching a partnership with Bally’s Interactive. The London-based sports tech and data company will provide the Bally’s Corporation betting division with its official data and live streaming solutions as part of the multi-year deal.  This will include its Genius Trading Services sportsbook solution, as well …

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Sportingtech: The Premier League – attracting bettors through next-level sportsbook features

Sportingtech: The Premier League - attracting bettors through next-level sportsbook features

The current regulatory environment in Europe sees the promotion of online gambling restricted or even banned in certain cases. With the 22/23 Premier League season underway and the addition of an end-of-year World Cup creating even more opportunities for sportsbooks to drive engagement, Sportingtech Managing Director Bobby Longhurst discusses the ways in which sportsbook features have become increasingly important as …

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Low6 to rollout three-phased gamification roadmap for Sportsbet.io

SBC News Low6 to rollout three-phased gamification roadmap for Sportsbet.io

Sportsbet.io has become the latest operator to partner with Low6, leveraging the firm’s gamification products for this year’s FIFA World Cup. A three-phased plan will start with Low6 developing a ‘Sportsbet.io Clubhouse’ for the multi-currency operator – which allows customers to bet using fiat and crypto – themed around the upcoming tournament. The remaining two phases will see additional clubhouses …

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Duelbits begins brand visibility strategy with Aston Villa

SBC News Duelbits begins brand visibility strategy with Aston Villa

Duelbits has made its debut into the Premier League, becoming Aston Villa’s official European betting partner for the current football season. The crypto casino and sportsbook’s branding will now appear on pitch-side LED boards during domestic games at Villa Park, in a bid to gain major exposure for the company. Marco Pinnisi, Chief Marketing Officer at Duelbits, said: “We felt …

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Football campaign seeks 1m signatures to end all gambling sponsorships

SBC News Football campaign seeks 1m signatures to end all gambling sponsorships

Pressure is mounting on Premier League bosses to back an outright ban on betting shirt sponsorships. This weekend, Sky News reported on a new ‘fan-led campaign’ that aims to secure over one million signatures against gambling sponsorships being present in English football. Branded ‘Football Supporters Against Gambling Adverts’, the move is led by recovering gambling addicts and the families bereaved …

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Dan Whitlam, GamCare: How operators can go ‘above and beyond’ on safer gambling

SBC News Dan Whitlam, GamCare: How operators can go ‘above and beyond’ on safer gambling

GamCare is a prominent safer gambling organisation in the UK, most widely known for its treatment operations, but less so for its industry standards work. Breaking down the company’s role in pushing operators to go ‘above and beyond’ on responsibility, Dan Whitlam, GamCare’s Head of Industry Standards, sat down for an interview with SBC at Twickenham Stadium.  While acknowledging that …

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Punters studying the history books for 2022/23 Premier League predictions

SBC News Punters studying the history books for 2022/23 Premier League predictions

The 2022/23 Premier League season kicks off this evening as Crystal Palace host Arsenal, and pundits are predicting that the title race and battle for top four will be one of the most fiercely contested yet.  A couple of weeks prior to the big kick off, bet365 published figures into customer betting trends on various outright markets, revealing that some …

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