SBC News Voice of the Sports Betting Industry
AstroPay has entered into its third sponsorship arrangement with a Premier League football club, signing a deal with Wolverhampton Wanderers FC.
As the principal partner of the West Midlands club for the 2022/223 Premier League season, AstroPay’s branding will feature on the front of Wolves men’s and women’s first team and under 23 team shirts, as well as on all replicas.
Additionally, AstroPay’s logo will also feature on Wolves’ European esports team jerseys, with the partners having identified the space as a key target for growth – AstroPay recently moved to bolster its position in esports via a partnership with the Pinnacle Cup III.
Mikael Lijtenstein, AstroPay CEO, said: “We have built a great relationship with the club over the year and are pleased to be very much part of the Wolves family, one of the most successful clubs in domestic English history with 13 major trophy wins.
“They are a perfect fit for AstroPay and the partnership further solidifies our growth strategy, particularly in terms of increasing our visibility in the wider European market. We look forward to continuing to work together, hopefully for many seasons to come.”
Speaking to SBC News earlier this year, Lijtenstein discussed AstroPay’s pre-existing sponsorship presence in English top-flight football, with the online payments provider also collaborating with South London’s Crystal Palace and with now-relegated Lancashire side Burnley.
Russell Jones, Wolves’ General Manager for Marketing and Commercial Growth, noted that the Premier League team and AstroPay have begun to ‘align marketing’ via the shirt sponsorship.
“We are delighted to announce this new partnership with AstroPay, who are a multi-award winning company, specialising in providing payment solutions in over 150 countries,” Jones added.
“As a forward thinking and fast-growing brand, we know AstroPay have enjoyed the exposure and reach that the Premier League brings. This is their first move into principal front of shirt sponsorship, and it gives me immense pride that they have chosen Wolves.
“Their progressive attitude and ambitious growth plans have seen them win significant market share in both Asia and Latin America – two areas where Wolves has developed a strong following but also harbours extensive growth ambitions for 2022/23.”
