Tag Archives: Premier League

Betway expands Trustly partnership to UK market

SBC News Betway expands Trustly partnership to UK market

Betway has moved to bolster the payment options available to its UK customers, expanding the scope of its partnership with global account-to-account (A2A) transactions provider Trustly. The enhanced deal will see the Super Group online sports betting and gaming brand leverage Trustly’s open banking product, as the fintech service increases in popularity in the UK.  For Trustly, the agreement marks …

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Everton agree ‘highest ever’ front-of-shirt sponsorship via Stake.com deal

Premier League side Everton Football Club has secured its highest ever value front-of-shirt deal with Stake.com.

Premier League side Everton FC has secured its highest ever value front-of-shirt deal with Stake.com. Labelled as the biggest main partner agreement in the club’s 144-year history, the deal will see the Stake.com brand featured on front of the men’s and women’s shirts, replacing last season’s sponsor Cazoo.  In addition, the casino and sports betting platform’s branding will be visible …

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W88 removed from Crystal Palace shirts amid gambling ban push

SBC News W88 removed from Crystal Palace shirts amid gambling ban push

Crystal Palace FC has replaced online gambling company W88 in announcing cinch as its new official front of shirt sponsor for the 2022/23 season. The news follows continuing discussions of a betting sponsorship ban throughout football, and this month the UK government cooperated with the Premier League in a bid to put forward an early end to clubs’ gambling/betting sponsorships. …

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Premier League clubs to be instructed to ‘voluntarily end’ betting shirt sponsorships

SBC News Premier League clubs to be instructed to 'voluntarily end' betting shirt sponsorships

The conclusion of the English football season has seen speculation mount as to how the UK government will proceed to reform football’s relationship with gambling.  This weekend, BBC Sport reported that the government was in discussions with the Premier League to initiate an early end to clubs’ gambling/betting sponsorships.  The ongoing delay of the White Paper on gambling reforms has …

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Interwetten to deliver ‘emotional brand experiences’ with Liverpool FC

SBC News Interwetten to deliver ‘emotional brand experiences’ with Liverpool FC

Interwetten has formed a long-term regional partnership Liverpool FC (LFC) in an ambition to deliver ‘emotional brand experiences’ and entertainment opportunities for football fans. The deal is set to include offline promotions and content on the Premier League side’s digital platforms in-market. The sports betting operator will also work on the development of a joint entertainment programme that aims to …

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Genius Sports to power Betsul’s Brazilian sportsbook operations

SBC News Genius Sports to power Betsul’s Brazilian sportsbook operations

To drive its sports betting business in the Brazilian market, online firm Betsul has partnered with Genius Sports to leverage the latter’s data, technology and broadcast solutions.  Genius will provide the Latin American operator with its suite of data-backed outsourced solutions such as PreMatch, LiveTrading and Risk, and in order to maximise turnover, margins and control, Betsul will have ‘full …

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Independent football regulator to be established out of fan-led review

SBC News Independent football regulator to be established out of fan-led review

DCMS’ year-long review into football has concluded announcing the headline directive  that an ‘independent regulator’ will be established to oversee and improve football’s  relationship with fans, business and local communities. Tracey Crouch served as the Minister spearheading the review – with support from an expert panel – which began last May. The review formed part of the Conservative Party’s  2019 …

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GambleAware Comms Chief welcomes CAP betting marketing clampdown

SBC News GambleAware Comms Chief welcomes CAP betting marketing clampdown

The decision by the Committee of Advertising Practice (CAP) to prohibit featuring of high profile sports figures in betting marketing campaigns has been welcomed by GambleAware’s Chief Communications Officer. Writing for marketing news site Campaign, Alexia Clifford – who also serves as Director of Marketing for Public Health England – argued that advertising and marketing regulations have failed to keep …

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Stats Perform continues football analytics partnership with Birkbeck University

SBC News Stats Perform continues football analytics partnership with Birkbeck University

Birkbeck, University of London and Stats Perform have announced an extension of their collaboration, with the sportstech firm continuing to deliver a dedicated football analytics module at the school. The eight week module will function under the University’s Sport Management and Business of Football MSc, and will commence at the start of the 2022 summer semester, covering a range of …

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