Tag Archives: Premier League

Successful summer leaves Leadstar positive over industry’s recovery

Liverpool's Jordan Henderson celebrates with the Premier League trophy after the Premier League match at Anfield, Liverpool.

Figures coming out of both the UK and Germany have shown positive signs of recovery for the sports betting industry, while the return of top level football in both of these countries produced an immediate upturn in betting-based traffic across the world. That’s according to betting affiliate Leadstar Media, which oversees several products across a variety of global markets including …

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FUN88 secures Newcastle United extension

FUN88 has extended its partnership with Premier League side Newcastle United after agreeing a new long-term commercial agreement. As part of the agreement, FUN88’s logo will continue to be featured on the front of its players’ shirts and training wear for the foreseeable future.  A FUN88 spokesperson stated: “FUN88 is delighted to continue its association with Newcastle United Football Club. …

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Simon Noy, Kambi: Revolutionising the bet builder

Bet Builder

There can be no doubt that the goal of putting the consumer in control drives much of the modern landscape in multimedia entertainment. Providing a service which allows for a genuinely on-demand experience has become a priority in any number of industries competing for customer leisure spend, with the likes of film, sports broadcasting and music all noticeably influenced by …

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Pronet: Understanding the ‘new normal’ for the Premier League

Premier League - Leicester City's Jamie Vardy shoots at goal during the Premier League match at the Vitality Stadium, Bournemouth.

With the Premier League well and truly back, albeit with a noticeably different look and feel, SBC News spoke to Bobby Longhurst, Chief Commercial Officer at Pronet Gaming, about what it has learned since the return of the world’s most popular football competition. With a significant mid-season break, a host of safety stipulations in place and empty stadia, it was …

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EFL urges government to rethink gambling sponsorship ban

The English Football League (EFL) has urged the government not to impose a blanket ban on gambling sponsorships, citing concerns that it could drive more clubs into administration. Published yesterday, the House of Lords Gambling Select Committee’s report ‘Gambling Harm – Time for Action‘ recommended a ban on sports teams kit sponsorships and venue advertising. If implemented, the recommendation gives …

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Aston Villa finishes W88 shirt sponsorship

Aston Villa has announced that its principal partnership with online betting site W88 will officially conclude at the end of the campaign with Cazoo becoming the club’s front of shirt sponsor. The W88 partnership, which was the club’s third principle partner in three years following 32Red and Unibet, has come to ‘its natural end’, according to the club. Moreover, its …

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Marek Suchar: “As esports betting grows, we will no longer speak about it as one sport”

As live sports slowly resumes this month the topic has been raised over the long term future of the esports betting industry, which rose in prominence during the global health pandemic. Marek Suchar is the Head of Sales at Oddin.gg, a B2B esports odds feed and risk management provider. He spoke to SBC News about the future of the esports …

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The Premier League is back: How will the betting market react?

Premier League - File photo dated 11-01-2020 of Liverpool manager Jurgen Klopp.

The Premier League makes its eagerly anticipated return tomorrow, starting with Aston Villa vs Sheffield United, but how will the ‘fanless’ aspect of ‘Project Restart’ translate to betting behaviour?  And what about the Bundesliga, the first major football league in Europe to bounce back following the COVID-19 enforced break. How can punters and traders learn from what’s happened so far?  …

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Liverpool FC in agency dispute over £15m BetVictor sponsorship

Liverpool FC has entered a legal dispute related to its £15 million training kit sponsorship with Gibraltar-based bookmaker BetVictor. Sports sponsorship agency Winlink has sued the Premier League leaders for a reported £1.1 million, stating that one of its senior executives had introduced club officials to the bookmaker. Winlink underlined that it was ‘heavily engaged over a number of years …

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