Tag Archives: Premier League

Kindred: Sports sponsorship a ‘peripheral issue’ in context of harm reduction

SBC News Kindred: Sports sponsorship a ‘peripheral issue’ in context of harm reduction

Ahead of the Premier League potentially severing or significantly limiting its ties with betting companies, Kindred’s UK General Manager has highlighted the positive impact such relationships can have.  Writing for Politics Home, Neil Banbury laid out the case that betting partnerships can provide an avenue for promoting responsible gambling, reducing harm due to the ‘unique links’ clubs have to communities.  …

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Big Step calls on Premier League to ‘do the right thing’ as govt ‘delays the inevitable’

SBC News Big Step calls on Premier League to ‘do the right thing’ as govt ‘delays the inevitable’

Gambling with Lives’ Big Step campaign has penned an open letter to the Premier League’s 20 clubs ahead of a vote on the future of betting shirt sponsorships.  The top-flight is due to make its decision in September, with the ballot initially scheduled for this month before being delayed due to the collapse of Boris Johnson’s government, which itself has …

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BT and Warner Bros. Discovery’s sports shakeup gets go-ahead from UK watchdog

SBC News BT and Warner Bros. Discovery’s sports shakeup gets go-ahead from UK watchdog

The UK’s Competition and Markets Authority (CMA) has given the go-ahead to BT Group and Warner Bros. Discovery planned sports broadcasting joint venture.  Announced earlier this year, the 50:50 project will result in BT’s BT Sport and Warner Bros. Discovery’s Eurosport UK merged to form a new sports offering for the UK and Irish markets.  Each outlet will initially retain …

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Premier League clubs to settle on final terms of betting shirt sponsorship ban 

SBC News Premier League clubs to settle on final terms of betting shirt sponsorship ban 

Premier League clubs will meet next week to hold definitive talks on whether to impose a voluntary ban on gambling shirt sponsorships.  On Monday afternoon, The Times reported that a meeting of EPL shareholders will take place next week – as pressure mounts on the top-tier of English football to end its relationship with betting.   The meeting is expected to …

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SkyBet initiates pre-season prep with Spotlight Sports’ microsite

SBC News SkyBet initiates pre-season prep with Spotlight Sports’ microsite

Laying a foundation for its domestic football and FIFA World Cup trading, SkyBet has signed a partnership with Spotlight Sports Group (SSG). Building on a similar collaboration around the Cheltenham Festival, the deal will involve the construction of a ‘start-of season microsite’ for the Flutter Entertainment brand, hosted and managed by SSG and delivered via the firm’s in-house technology.  Editorial …

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Ministerial resignations prompt Premier League to delay betting sponsor vote

SBC News Ministerial resignations prompt Premier League to delay betting sponsor vote

The Premier League has postponed its planned vote on the future of betting shirt sponsorships due to the UK’s chaotic political situation, Sky News reports.  Earlier this week, sources suggested that the English top-flight had requested its clubs to vote on a measure which would see sponsorship deals with betting operators phased out over a three-year period.  The League had …

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William Hill to sponsor Sky Sports News for 2021/22 football season

SBC News William Hill to sponsor Sky Sports News for 2021/22 football season

William Hill has secured a boost for its sports-focused marketing and branding strategy, partnering with Sky Sports News. According to a LinkedIn post from company UK Managing Director Alexis Zambolou, the deal will see William Hill sponsor Sky’s sports news broadcasts for the next football season.  The deal marks William Hill’s first sponsorship arrangement since officially becoming a subsidiary of …

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Clubs to vote on betting sponsor phase-out after Premier League request

SBC News Clubs to vote on betting sponsor phase-out after Premier League request

The 20 clubs of the English Premier League are holding a vote on whether or not to phase out gambling sponsorship deals, according to the BBC.  Reports from the national broadcaster this afternoon stated that the top-flight had requested its teams to hold the vote ahead of the 2005 Gambling Act review White Paper – expected for publication later this …

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Premier League secures own terms to phase out betting sponsorships

SBC News Premier League secures own terms to phase out betting sponsorships

The Premier League has made the decision to phase out betting company front-of-shirt sponsorships according to Sky News. The outlet reported this afternoon that English football’s top-flight will gradually remove arrangements which see betting firm logos appear on the front of team shirts ‘over the next few years’. However, in a compromise the League has allegedly proposed the idea of …

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