Tag Archives: Premier League

Newly promoted Premier League side Fulham FC has signed W88 as front-of-shirt sponsor, ahead of a planned vote on the future of such arrangements.  The Asia-focused sportsbook and casino brand’s logo will feature on the front of the West London club’s men’s and women’s first team kit for the 2022/23 season as a result of the linkup. W88 is no …

The UK’s Competition and Markets Authority (CMA) has given the go-ahead to BT Group and Warner Bros. Discovery planned sports broadcasting joint venture.  Announced earlier this year, the 50:50 project will result in BT’s BT Sport and Warner Bros. Discovery’s Eurosport UK merged to form a new sports offering for the UK and Irish markets.  Each outlet will initially retain …

Premier League clubs will meet next week to hold definitive talks on whether to impose a voluntary ban on gambling shirt sponsorships.  On Monday afternoon, The Times reported that a meeting of EPL shareholders will take place next week – as pressure mounts on the top-tier of English football to end its relationship with betting.   The meeting is expected to …

Laying a foundation for its domestic football and FIFA World Cup trading, SkyBet has signed a partnership with Spotlight Sports Group (SSG). Building on a similar collaboration around the Cheltenham Festival, the deal will involve the construction of a ‘start-of season microsite’ for the Flutter Entertainment brand, hosted and managed by SSG and delivered via the firm’s in-house technology.  Editorial …

The Premier League has postponed its planned vote on the future of betting shirt sponsorships due to the UK’s chaotic political situation, Sky News reports.  Earlier this week, sources suggested that the English top-flight had requested its clubs to vote on a measure which would see sponsorship deals with betting operators phased out over a three-year period.  The League had …

William Hill has secured a boost for its sports-focused marketing and branding strategy, partnering with Sky Sports News. According to a LinkedIn post from company UK Managing Director Alexis Zambolou, the deal will see William Hill sponsor Sky’s sports news broadcasts for the next football season.  The deal marks William Hill’s first sponsorship arrangement since officially becoming a subsidiary of …

The 20 clubs of the English Premier League are holding a vote on whether or not to phase out gambling sponsorship deals, according to the BBC.  Reports from the national broadcaster this afternoon stated that the top-flight had requested its teams to hold the vote ahead of the 2005 Gambling Act review White Paper – expected for publication later this …

The Premier League has made the decision to phase out betting company front-of-shirt sponsorships according to Sky News. The outlet reported this afternoon that English football’s top-flight will gradually remove arrangements which see betting firm logos appear on the front of team shirts ‘over the next few years’. However, in a compromise the League has allegedly proposed the idea of …

Wayne Stevenson, the Co-Founder and Managing Director of Regulated Activities at Low6, has announced that he is vacating his position.  Confirming the end of his five-year tenure at the sports gamification and fantasy platform provider on Linkedin, Stevenson noted that some ‘will already be aware that I have left Low6’. Stevenson co-founded the company in 2017 alongside Jamie Mitchell, with …

Speculation continues to mount on the pending outcomes of the government’s review of the UK gambling sector, whose White Paper of Recommendations has been pushed back to July, by DCMS. This morning, The Times and Daily Mail reported that PM Boris Johnson will maintain his 2019 General Election pledge of imposing significant curbs on the online gambling sector, needed to …