Tag Archives: Premier League

GambleAware Comms Chief welcomes CAP betting marketing clampdown

SBC News GambleAware Comms Chief welcomes CAP betting marketing clampdown

The decision by the Committee of Advertising Practice (CAP) to prohibit featuring of high profile sports figures in betting marketing campaigns has been welcomed by GambleAware’s Chief Communications Officer. Writing for marketing news site Campaign, Alexia Clifford – who also serves as Director of Marketing for Public Health England – argued that advertising and marketing regulations have failed to keep …

Read More »

Stats Perform continues football analytics partnership with Birkbeck University

SBC News Stats Perform continues football analytics partnership with Birkbeck University

Birkbeck, University of London and Stats Perform have announced an extension of their collaboration, with the sportstech firm continuing to deliver a dedicated football analytics module at the school. The eight week module will function under the University’s Sport Management and Business of Football MSc, and will commence at the start of the 2022 summer semester, covering a range of …

Read More »

Winning Post: UK gambling forced to grow-up on advertising standards

SBC News Winning Post: UK gambling forced to grow-up on advertising standards

Regulus Partners digs deep as to why the Committee of Advertising Practice (CAP) decided to introduce tough new measures to control the appeal and engagement of gambling advertising with young audiences. To the surprise of observers, the UK’s advertising monitor has moved ahead of regulatory judgements on industry marketing standards that were due to be settled by the government’s review …

Read More »

Stats Perform extends data tracking deal with Chinese Super League

SBC News Stats Perform extends data tracking deal with Chinese Super League

Stats Perform and the Chinese Super League (CSL) have extended their partnership, with the firm continuing to serve as a data partner of the league.  The multi-year contract extension will see Stats Perform function as the event and tracking data provider of the CSL, holding the exclusive rights to collect statistics from the CSL home venues using the SportVU system. …

Read More »

Parimatch limits scope of Chelsea sponsorship

SBC News Parimatch limits scope of Chelsea sponsorship

Parimatch Tech will limit its marketing arrangements with Chelsea FC as part of its sponsroship arrangement with the club, as the team’s owner Roman Abramovic is sanctioned by the UK government. The Russian billionaire and owner and former Director of the Premier League club was placed on a list of sanctioned business-people by British authorities due to his ties to Vladimir Putin’s …

Read More »

Bet365 experiences stake decline but maintains prominent market position

SBC News Bet365 experiences stake decline but maintains prominent market position

Bet365 Group has experienced a bounceback from COVID-19, with the company reporting that profits remain high despite the amount wagered on sports across its platform falling last year. Issuing its financial statement covering the 12 month period ending on 28 March 2021, the Stock-on-Trent-based operator revealed that the amount wagered on sport on the bet365 website fell by 13%. Despite …

Read More »

Charlie Hunter, Boreham Wood FC CEO: “LV BET critical partner in our sporting story”

SBC News Charlie Hunter, Boreham Wood FC CEO: “LV BET critical partner in our sporting story”

After a turbulent two years playing behind closed doors, Boreham Wood FC has experienced a positive 2021, with strong league results, an impressive FA Cup run and a mutually beneficial partnership with LV BET.  Sponsorship arrangements between betting companies and football clubs have been under scrutiny, as the government moves ahead with its review of the 2005 Gambling Act. Gambling …

Read More »

Sportsbet.io and Southampton FC introduce first Bitcoin competition

SBC News Sportsbet.io and Southampton FC introduce first Bitcoin competition

Sportsbet.io has revealed a first time Bitcoin Hunt competition for Southampton FC fans as it continues as the club’s main partner. The online sportsbook and casino stated that it is aiming for followers of the Premier League side and the community to participate in the ‘Bitcoin Hunt-style’ competition moving forward its ongoing partnership. Joe McCallum, Director of Sportsbook at Sportsbet.io, …

Read More »

AstroPay expands European footing via Crystal Palace collaboration

SBC News AstroPay expands European footing via Crystal Palace collaboration

Online payment solution, AstroPay, has agreed a new sponsorship deal with Premier League side Crystal Palace Football Club.  As a part of the deal, the firm will gain brand visibility on the team’s training kit, whilst LED lighting and visibility all around Selhurst Park will also feature AstroPays logo as well as on PalaceTV series ‘Copers Cope TV’.  Mikael Lijtenstein, …

Read More »

SoftSwiss underscores popularity of football, Bitcoin and mobile betting

SBC News SoftSwiss underscores popularity of football, Bitcoin and mobile betting

Football is still the ‘King of betting’ according to SoftSwiss Sportsbook, although the platform provider also revealed that the most popular league for its users was a basketball tournament.  Publishing its results for 2021, SoftSwiss Sportsbook revealed that 38.14% of bets on its platform were placed on football/soccer matches, with basketball following at 22.62%; tennis at 16.11%; ice hockey at …

Read More »