Tag Archives: Premier League

DraftKings generates UK expansion via Norwich City partnership

SBC News DraftKings generates UK expansion via Norwich City partnership

DraftKings has been named as the official fantasy sports partner of the Norwich City Football Club for the rest of the 2021/22 Premier League season. The new collaboration sees the creation of regular content, as well as brand recognition of the US-based sports betting company throughout the Norwich City stadium, club website, and social media. Jeffrey Haas, Senior Vice president …

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DAZN in the cold as BT Sport opts for JV with Discovery

SBC News DAZN in the cold as BT Sport opts for JV with Discovery

BT Group has this morning revealed that it has entered ‘exclusive discussions’ with Discovery Inc to create a new sports broadcasting joint-venture for UK audiences.  The update sees BT counter news reports that OTT platform DAZN, had won the bid to acquire its UK sports media rights, taking control of BT Sport’s Premier League and UEFA Champions League content.    Dealmakers …

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Stake.com signs Sergio Aguero to boost global brand visibility

SBC News Stake.com signs Sergio Aguero to boost global brand visibility

Stake.com has signed former Manchester City and Argentina striker, Sergio Aguero, as its latest global representative in a multi-year partnership deal. The collaboration sees Aguero work with the cryptocurrency betting and gaming operator on a range of initiatives, which have been revealed as exclusive content, promotions and VIP guest packages.   Mladen Vuckovic, CEO of Stake.com, commented: “As the January transfer …

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Genius to provide NFL and soccer streaming to bet365 customers outside the US

SBC News Genius to provide NFL and soccer streaming to bet365 customers outside the US

Genius Sports has expanded its pre-existing partnership with bet365 to include streaming of the National Football League (NFL) and popular association football tournaments outside the US.  As a result of the collaboration enhancement, bet365 will leverage Genius Sports’ streaming solution to ‘deliver unique new content’, with the goal of enhancing customer retention and bet placement.  The low latency broadcasts will …

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Sportsbet.io signs hip hop artist in global ambassador deal

SBC News Sportsbet.io signs hip hop artist in global ambassador deal

Sportsbet.io has further grown its portfolio of brand ambassadors and sponsorship partners, moving into music as well as sports.  The Yolo Group-owned crypto-betting operator has entered into an agreement with King Kaka, a Kenyan rapper with a strong reputation in the East African hip hop scene.  As a result of the deal, the artist will carry out a global ambassador …

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Ben Barker joins Low6 as Chief Revenue Officer

SBC News Ben Barker joins Low6 as Chief Revenue Officer

Sports gamification firm Low6 has confirmed the appointment of Ben Barker as its Chief Revenue Officer, with the new hire joining with immediate effect.  His primary responsibility at Low6 will be with developing commercial and revenue strategies, primarily with the goal of driving its North American expansion and enhancing its existing partnerships. Barker remarked: “Low6 has made its mark as …

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Stake.com commences UK sports betting and casino operations

SBC News Stake.com commences UK sports betting and casino operations

Stake.com has made its debut in the UK market, officially launching its site in the country after earlier securing a UK Gambling Commission (UKGC) licence. The site will run in partnership with TGP Europe, which will power sportsbook, casino and gaming products, as part of its global expansion plans beyond its core Latin American and Canadian markets and operated by its Australia …

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AstroPay and Burnley FC expand sponsorship arrangement

SBC News AstroPay and Burnley FC expand sponsorship arrangement

Burnley FC has enhanced its existing arrangement with official payment solution partner AstroPay, expanding the firm’s scope to include the club’s women’s team. As an official partner of the Premier League club, AstroPay sits alongside Burnley’s other commercial co-operators such as principal partner SpreadEx Sports and Asian betting partner BetVictor. AstroPay first partnered with Burnley for the 2018/19 season before …

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Genius Sports strikes data partnership with Canadian Football League

SBC News Genius Sports strikes data partnership with Canadian Football League

Genius Sports and the Canadian Football League (CFL) have entered into a commercial data partnership, granting the company exclusive content for international sports betting operators. Predicted to come into effect in January 2022, the agreement will enable Genius to leverage  CFL data and video content for commercial purposes including for its sportsbook partners – building on its betting distribution deals …

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Stake.com leverages Watford partnership for CSR initiative

SBC News Stake.com leverages Watford partnership for CSR initiative

Stake.com, the principal sponsor of Watford FC, has leveraged its agreement with the club for a new social responsibility initiative in support of Rainbow Laces. As a result of the commitment, the crypto-based sports betting and casino games operator’s LED branding at the Vicarage Road stadium will be changed to support Rainbow Laces, a campaign by the Stonewall organisation, during …

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