Tag Archives: NBA

Genius Sports reaffirms 2022 financial outlook against changing market dynamics

Genius Sports has reaffirmed confidence in achieving its full-year 2022 financial objectives, irrespective of ongoing market headwinds and adjustments.   Publishing its Q1 2022 trading update (period ending 31 March), Genius registered corporate revenues of $86 million, up 60% on Q1 2021 comparative results of $54 million and outperforming its ‘expected guidance’ by 10%. Headline growth was attributed to increased demand …

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Brandt Iden: Sportradar – “US states taking a new approach to mobile wagering”

Brandt Iden, Head of Government Affairs at Sportradar, shares his views on how states that originally legalized sports betting at the retail level only are now starting to reverse course to include mobile/online wagering. It’s a trend he expects to continue as more numbers point to the dominance of mobile/online wagering in the US market… SBC: We’re starting to see …

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Sportradar nets 10-year NBA partnership

Sportradar will gain the exclusive betting data rights to the NBA, WNBA and NBA G League after signing a 10-year contract. The exclusive partnership will start in 2023-24, kicking in at the end of the existing, non-exclusive deal which runs for two more years. It will see the three leagues use Sportradar’s global and wide-ranging capabilities to grow US operations, …

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The smarter route to sponsorship success: What US sports betting brands can learn from Europe

sponsorship

There are significant lessons that sponsorship managers of North American sports betting brands can take from their European counterparts, writes Antourage CEO Johan Junker. Almost three years after the Supreme Court struck down the federal ban on sports betting, allowing states to legalise it if they wish, the industry is starting to gather some serious momentum. This has manifested itself …

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Olybet boosts international development in Fiorentina partnership

Olybet has signed an agreement with ACF Fiorentina to become the Seria A team’s official regional betting partner, whilst strengthening company exposure at the Artemio Franchi Stadium. The collaboration sees OlyBet and OlyBet.TV branding become visible on the sideline LEDs throughout Europe and in the home games’ digital overlay technology that was adopted by the club at the start of …

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Every sports content site is driven by video – why should betting be different?

video

A seasoned marketing executive who previously headed up the sportsbook division at 888 Holdings, Yuval Benyamini joined content platform WSC Sports in February 2021 as Head of Betting Business Development. Fast forward just a few months and we learned that WSC Sports had teamed up with Sportradar to launch the sports betting sector’s first ‘Live Video Notification’ push service.  We …

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Betway owner Super Group sets course for $4.75bn NYSE IPO

Betway is set to become the industry’s next listed US property, as its owner Super Group outlined its intentions to merge with an SPAC vehicle to secure a footpath to listing on the New York Stock Exchange (NYSE). This Sunday, Guernsey-based Super Group confirmed that it had ‘entered a definitive agreement’ to combine its business with blank-cheque SPAC – Sports …

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How Swish Analytics is boosting Sky Bet’s player engagement with top US sports

Swish Analytics

Swish Analytics, a leading US-based data and odds provider, has continued its partnership with UK gambling operator Sky Bet to drive expansion of the Request-A-Bet offering across the top four sports leagues in the US – the NBA, NFL, MLB and NHL.   Swish’s Pre-built Accumulators and Bet Request products have allowed Sky Bet to exponentially expand its Request-A-Bet offerings and …

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Sportradar strengthens US offering through Synergy Sports acquisition

Sportradar has entered into a definitive agreement to acquire Synergy Sports, the market leader when it comes to data and video analytics for the US college and professional sports space. The agreement, which comes hot on the heels of Sportradar’s acquisition of personalised messaging platform Fresh Eight, cements its position in the US market where it holds ‘keystone’ partnerships with …

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