As US betting approaches the final straight of its first full year in operations, SBC Americas’ Editor Chris Murphy details that coast-to-coast all critical stakeholders appear to be playing their part in progressing US betting’s agenda – ‘No drama, just business’ the US really is a new territory for gambling… ___________________ With G2E deals still fresh on the order pad …
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Australian ASX gambling group Tabcorp Holdings has announced a major coup for its TAB sportsbook subsidiary, which has become the official Australia broadcast and betting operator for the NBA. Securing a multi-year agreement, TAB is set to broadcast ‘NBA TV’ across its digital platforms and 4,400 retail venues. Confirming the partnership Scott Levy, Executive VP of NBA Asia, said: “Tabcorp’s extensive …
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Brazil’s National Basketball League (LNB) has strengthened its fight against corruption after announcing a new partnership with Genius Sports. As part of the agreement, Genius Sports has been appointed to launch a major new integrity and live data strategy for the tournament. The deal grows Genius Sports already expansive portfolio of partners, which includes the NBA, FIBA, Euroleague Basketball, the NCAA, English Premier League and the German Football …
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Betgenius has announced the ‘next evolution’ of its BetBuilder product, adding greater market variety and control of pre-match betting inventory for sportsbook clients. The sports data technology group continues to enhance its BetBuilder vertical in partnership with next-generation sportsbook software supplier Sportcast, bringing new innovations to industry ‘Request-a-Bet’ standard disciplines. Expanding the product’s range, Betgenius adds the NFL and NBA …
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New Jersey lawmakers have cleared the path for Golden Nugget to take bets on NBA games after lifting restrictions on owners of a professional sports team. The New Jersey State Senate has passed Bill A5463, which reverses a ban on such owners from accepting wagers on that team’s sport. In the Garden State, this applied to Golden Nugget owner Tilman …
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Sportradar is the first industry supplier to hold data distribution deals with each of the ‘big four’ US sports leagues – the NFL, NBA, MLB and NHL – after extending an existing deal with the NFL, the last of the four to approve the sale of official data to legal bookmakers. Key additions to the existing partnership include exclusive distribution …
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NBA legend Kobe Bryant has been picked to represent Asian betting operator, Fun88, as the company’s new brand ambassador. As part of the new role, Bryant will work alongside Fun88 to promote the brand across a number of key markets, including Asia and Europe. Michelle Kendricks, FUN88 branding director, praised the new agreement: “We welcome Kobe Bryant to the FUN88 …
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Highlight Games Limited announces a major coup partnering with the NBA and its syndicate National Basketball Players Association (NBPA) to launch new virtual sports property – ‘NBA Last 90’. Highlight Games is a developer of specialist virtual games content, utilising real sports footage to engage wider audiences. The announcement sees Highlight Games launch NBA Last 90, which will ill utilize actual …
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According to recent figures published by customer retention specialist Optimove, it has been suggested that operators should focus upon growing their year-round player engagement figures. The data points out that the vast majority of punters mainly engage in betting activity during major sporting events, as Optimove suggests that ‘the average number of bettors drops 60 per cent following the finals.’ …
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Genius Sports has appointed Romain Vez to head up the company’s global basketball strategy, significantly enhancing the data supplier’s senior team. Vez will be tasked with overseeing the management and expansion of Genius Sports’ partnerships with over 250 basketball leagues and federations worldwide. Commenting on his new position, Vez stressed: “Genius Sports has an unrivalled reputation for delivering major digital …
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