NBA legend Kobe Bryant has been picked to represent Asian betting operator, Fun88, as the company’s new brand ambassador. As part of the new role, Bryant will work alongside Fun88 to promote the brand across a number of key markets, including Asia and Europe. Michelle Kendricks, FUN88 branding director, praised the new agreement: “We welcome Kobe Bryant to the FUN88 …
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Highlight Games Limited announces a major coup partnering with the NBA and its syndicate National Basketball Players Association (NBPA) to launch new virtual sports property – ‘NBA Last 90’. Highlight Games is a developer of specialist virtual games content, utilising real sports footage to engage wider audiences. The announcement sees Highlight Games launch NBA Last 90, which will ill utilize actual …
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According to recent figures published by customer retention specialist Optimove, it has been suggested that operators should focus upon growing their year-round player engagement figures. The data points out that the vast majority of punters mainly engage in betting activity during major sporting events, as Optimove suggests that ‘the average number of bettors drops 60 per cent following the finals.’ …
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Genius Sports has appointed Romain Vez to head up the company’s global basketball strategy, significantly enhancing the data supplier’s senior team. Vez will be tasked with overseeing the management and expansion of Genius Sports’ partnerships with over 250 basketball leagues and federations worldwide. Commenting on his new position, Vez stressed: “Genius Sports has an unrivalled reputation for delivering major digital …
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A recent recipient of re-certification from the ISO for the quality, efficiency and distribution of sports data, Sportradar has refused to rest on its laurels, particularly when it comes to embracing the “next generation” for how this data is collected. David Lampitt is the Head of Global Sports Partnerships for Sportradar, whose data collection process currently involves more than 7,000 …
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As the post-PASPA revolution rolls on, the US will “set a new benchmark” for how sports leagues and rights holders try to extract value from its nascent sports betting market. That was a prediction made by David Lampitt, Managing Director of Group Operations at Sportradar, as part of last month’s Betting on Football conference. Speaking on the ‘Data – do …
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Spanish gaming operator Codere has been unveiled as the NBA’s first official games partner in Mexico. The partnership will be promoted in retail stores across the country, on the website platform of Codere and the NBA, including NBA.com, the NBA app, and social media platforms for NBA Mexico. Angel Fernandez, Director of Marketing at Codere, commented on the new partnership: …
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US Basketball’s NBA has moved to strengthen its Latin American profile, confirming it has secured a multi-year partnership with Uruguay-licensed gambling operator La Banca’s ‘Supermatch’ sportsbook property, which becomes the first ‘official gaming partner‘ of the NBA for Latin America. The new partnership will be promoted across the 6,000 Supermatch Uruguayan retail betting points, with the sportsbook brand further securing exclusive coverage on …
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Sportradar and Genius Sports have become the NBA’s first betting data partners in the US, with both gaining non-exclusive rights to distribute official NBA betting data to the country’s licensed sports betting operators. Commencing at the start of the upcoming NBA season, Genius Sports and Sportradar will work closely with the NBA to ensure those who choose to bet on sports legally have …
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Major League Baseball (MLB) has followed in the footsteps of the NBA and NHL by striking a betting partnership with MGM Resorts. The two parties have announced an all-inclusive agreement that designates MGM Resorts as the first-ever ‘Official Gaming Partner of MLB’ and ‘Official Entertainment Partner of MLB’. The deal will combine the MLB brand with MGM Resorts and playMGM …
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