Tag Archives: NBA

Chuck Schumer’s ‘federal framework’ receives mixed reception

SBC News Chuck Schumer’s ‘federal framework’ receives mixed reception

US debate and discussion has expanded with regards to developing a ‘federal sports betting framework’, following Democratic Party Senate Leader Chuck Schumer’s proposal of an initial mandate. One of the highest ranking Democrats, Schumer leads party policy development as leader of the ‘Senate Democrat Committee’. On Wednesday, Schumer unveiled to ESPN a memo which proposed initial provisions for the development …

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Sportcast powers multi betting boost for Ladbrokes Australia

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Technology from Sportcast has helped Ladbrokes Australia to launch the industry’s first limitation free accumulator betting product. The operator’s Multiverse platform enables punters to combine any selection, including Same Game Multis powered by Sportcast and singles bets from any sport or racing event, within the same accumulator. After adding selections, punters can switch on or off any combinations of singles …

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CBS enjoys advertising benefits since PASPA repeal

SBC News CBS enjoys advertising benefits since PASPA repeal

Since the repealing of PASPA, the progress of US sports betting in the country has been significant and although it’s far from complete, it’s already proving a profitable source for broadcasters in the States. Issuing a corporate update, CBS outlined that in Philadelphia it has reaped the benefits of adverts related to betting products, revenue that it anticipates will be …

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‘Changing Times’… MGM Resorts secures historic NBA partnership

SBC News 'Changing Times'... MGM Resorts secures historic NBA partnership

MGM Resorts International announces its second major partnership of the week, confirming that its has secured a ‘first of a kind’ sports betting arrangement with National Basketball Association (NBA). NBA Chief Commissioner Adam Silver and MGM Resorts President & CEO Jim Murren announced the partnership this afternoon in New York city. For the first time, the NBA will open its …

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LeBron’s LA dreams liven up NBA markets

SBC News LeBron's LA dreams liven up NBA markets

The most sought after free agent in Basketball has finally chosen his next destination, and LeBron James’ decision to join the LA Lakers has had a huge impact on NBA betting markets. As reported on SBCAmericas, the move comes after James’ four years in his second stint in Cleveland and four consecutive NBA Finals (one win, three losses against Golden …

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Changing dynamics see NBA & MLB revise DFS investments

SBC News Changing dynamics see NBA & MLB revise DFS investments

US news sources have reported that the NBA (basketball) and MLB (baseball) leagues will move to divest their respective stakes in daily fantasy sports (DFS) operators’ DraftKings and FanDuel. In 2015 the MLB had participated in a $300 million investment round, backing DraftKings enterprise as official ‘MLB Fantasy Sports Partner’. The NBA acquired its stake in FanDuel, supporting the DFS …

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Sportradar’s Neale Deeley: The quest for a legal, protected and competitive US market

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Sportradar’s Neale Deeley spoke to SBC News about the potential of a legalised sports betting market in the US, which he says has been both “overestimated” in terms of how quickly it can all become real, and “underestimated” in relation to the size of each state. For example, he notes that people know about California’s huge economy, but don’t realise that …

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Progressive NBA can spearhead sponsorship innovations

SBC News Progressive NBA can spearhead sponsorship innovations

Showcasing an appetite for expansive and varied sponsorship deals, the National Basketball Association (NBA) recently signed a groundbreaking partnership with YouTube TV, making it the first-ever presenting partner of the NBA Finals. In a multiyear partnership, that Wendell Scott, Senior Vice President, Multimedia Sales, ESPN described as “creative and innovative”, YouTube TV will be the presenting partner of The Finals …

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