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Playmaker Capital Inc-brand Futbol Sites has partnered with the NBA to distribute official highlights and content via social media channels in select Latin American countries.
The digital sports media group will give the league’s fans in Argentina, Bolivia, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay and Venezuela access to NBA highlights on Facebook, Instagram, Twitter and YouTube.
This will be from Futbol Sites-operated channels such as Bolavip, Cracks, Varsky Sports and RedGol.
Fans in Latin America will also be able to subscribe to NBA League Pass – the NBA’s live game subscription service – from Futbol Sites’ aforementioned channels.
The group asserted that fans will receive ‘the most comprehensive live and on-demand access to the entire season of games in high-definition with live stats, alternative audio and multiple viewing options’.
Last week, Genius Sports’ Second Spectrum brand also penned a deal with the NBA to broaden its reach and visibility in North American wagering and sports.
The agreement between the London-based, NYSE-registered sportstech firm and the basketball league now focuses on data and analytics, continuing to integrate NBA tracking data, basketball insights and analytics engine.
“As one of the most technologically advanced leagues in world sport, NBA teams, fans, broadcasters and media partners demand cutting-edge innovations,” said Mark Locke, CEO of Genius Sports.
“We’re thrilled to expand our long-term partnership with the NBA. We are proud that the NBA shares our vision that Dragon can solve the technology challenges of the future.”
