Novibet has announced a partnership with the National Basketball Association (NBA) in Greece.
The deal sees the operator become the first company to directly partner with the sport in this market, allowing its users to enjoy exclusive basketball-related experiences.
Novibet President, Rodolfos Odoni, said: “This partnership allows us to increase public interest in the NBA and provide them with unique entertainment opportunities, putting basketball at the centre.”
“As the NBA gains ground as one of the most popular sports in Greece, exciting fans with its dynamic action and vibrant culture, this partnership is an important milestone for our company.
Meanwhile, the bookmaker will incorporate the NBA brand across its platforms. Novibet members will have access to official NBA products, as well as special promotions on digital platforms.
“Basketball is more than a game; it is a celebration of community, competition and the pursuit of excellence. We look forward to this exciting journey, which begins with a bang today,” continued Odoni.
Furthermore, Novibet will also be the official presenter of NBA Pick’Em: Bracket Challenge, one of the basketball league’s free prediction games.
NBA representative, Kuljeet Sindhar, added: “NBA fans in Greece will now have even more opportunities to follow and connect with their favourite players and teams.”
“With the start of the 2024-25 NBA season approaching, we look forward to working together with Novibet to motivate fans to engage with basketball in new and creative ways,” concluded Sindhar.
The pair also emphaissed their commitment to promoting responsible gaming, working together to encourage safe betting practices and ensure the integrity of games and educating their users about the importance of gaming consciously.