Tag Archives: manchester city

Michael Owen signs partnership with Asia-facing Maxim88

SBC News Michael Owen signs partnership with Asia-facing Maxim88

Former footballer Michael Owen has signed a partnership with Maxim88, an online sportsbook and casino focused on the Asian markets.  The ex-Liverpool, Manchester United and Real Madrid striker will serve as a Brand Ambassador for the company to promote its business during the 2022/23 Premier League season, which kicks off tonight. Maxim88 has stated aims to ‘strengthen its position’ across …

Read More »

Punters studying the history books for 2022/23 Premier League predictions

SBC News Punters studying the history books for 2022/23 Premier League predictions

The 2022/23 Premier League season kicks off this evening as Crystal Palace host Arsenal, and pundits are predicting that the title race and battle for top four will be one of the most fiercely contested yet.  A couple of weeks prior to the big kick off, bet365 published figures into customer betting trends on various outright markets, revealing that some …

Read More »

Man City names 8XBet Asian-betting partner but regulation concerns are raised

SBC News Man City names 8XBet Asian-betting partner but regulation concerns are raised

8XBet has formed a partnership with Manchester City FC as the brand becomes the official betting partner of the Premier League club in Asia. The gambling firm will gain exposure through LED signage in the Etihad Stadium and a presence in the region across digital assets and the club’s Cityzens platform. However, the new deal has brought some concerns to …

Read More »

VBET deepens football connections via OGC Nice partnership

SBC News VBET deepens football connections via OGC Nice partnership

VBET has made inroads on its sports marketing strategy in the French betting and gaming market, entering into partnership with Ligue 1 club OGC Nice. In pursuit of its objective to take on a ‘leading role on the French sports betting scene’, the operator’s deal with the top-flight team will include key branding and broadcasting caveats, with the company logo …

Read More »

Everton agree ‘highest ever’ front-of-shirt sponsorship via Stake.com deal

Premier League side Everton Football Club has secured its highest ever value front-of-shirt deal with Stake.com.

Premier League side Everton FC has secured its highest ever value front-of-shirt deal with Stake.com. Labelled as the biggest main partner agreement in the club’s 144-year history, the deal will see the Stake.com brand featured on front of the men’s and women’s shirts, replacing last season’s sponsor Cazoo.  In addition, the casino and sports betting platform’s branding will be visible …

Read More »

Independent football regulator to be established out of fan-led review

SBC News Independent football regulator to be established out of fan-led review

DCMS’ year-long review into football has concluded announcing the headline directive  that an ‘independent regulator’ will be established to oversee and improve football’s  relationship with fans, business and local communities. Tracey Crouch served as the Minister spearheading the review – with support from an expert panel – which began last May. The review formed part of the Conservative Party’s  2019 …

Read More »

Premier League ESL clubs agree on £20 million settlement

SBC News Premier League ESL clubs agree on £20 million settlement

The six Premier League clubs which participated in the breakaway European Super League (ESL) project earlier this year have agreed to a £20 million settlement. According to Sky Sports, the settlement between the clubs and the Premier League will ‘draw the line under’ the controversial proposed tournament, and amounts to roughly £3.5 million per team. Although the proposed tournament quickly …

Read More »

Oddschecker: bet365 tops Premier League clickshare table

SBC News Oddschecker: bet365 tops Premier League clickshare table

Oddschecker has published its betting review of the 2020/21 Premier League season, revealing that bet365 led the clickshare rankings table with 17.9% of on-site clicks. The Stoke-on-Trent-based operator’s footballing success mirrors its achievements at the Cheltenham Festival earlier this year, where Oddschecker announced it had generated 19.4% of all betslip clicks. However, despite topping the Premier League clickshare table, Dennis …

Read More »

Epic Games and IMG team up with football clubs for Fortnite release

SBC News Epic Games and IMG team up with football clubs for Fortnite release

Video game developer Epic Games and IMG, the company’s licensing representative, have united to integrate football into the free-to-play multiplayer game Fortnite. The IMG agency has signed deals with 23 clubs from the A-League, Bundesliga, Campeonato Brasileiro Série A, J1 League, La Liga, MLS, Premier League, Primeira Liga, Scottish Premiership and Serie A. On 23 January, Epic Games will launch …

Read More »