Betway and Manchester City have announced a new multi-year deal as the operator becomes the official global betting partner of the club. From the start of the 2024/25 season, the Premier League club joins the Super Group-owned brand’s extensive sports sponsorship portfolio which includes further teams from across the English top-flight, La Liga, NBA and more. Super Group CEO, Neal …
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Betfred founder Fred Done is giving bettors a chance to cash-out early on a Manchester City title win. There are just six matches left in what is being described as ‘one of the most fiercely contested’ Premier League victory races in years. Done was also the first to pay out on the winners of the English top flight market back …
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As the dust settles on Manchester City’s historic treble, attention turns to the opening of the Premier League transfer window and speculation is rife as to which players will be switching allegiances for 2023/24. As always, this is a busy time for bookmakers. Whilst some, such as Betway, haven’t offered transfer markets for some time, others offer multiple odds as …
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Sportradar, using its global betting data, has conducted a ‘season in numbers’ analysis of the 2022-23 Premier League Season, during which newcomer Erling Haaland proved that being a ‘novice’ in the English game isn’t always a barrier to finding the back of the net. Manchester City striker Erling Haaland had bettors convinced he would emerge as the Premier League’s top …
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Manchester City has launched a regional partnership with SportyBet which sees the operator become the club’s official betting partner in Africa. The Sporty Group-owned brand has licensed operations throughout the continent including Nigeria, Ghana, Kenya, Zambia, Tanzania and Uganda. Sporty Group’s Brand Director, Oluchi Enuha, commented: “We are absolutely delighted to add Manchester City to our list of partners. Manchester …
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Following the recent OpenBet partnership with deep data specialists StatsBomb, SBC News spoke to Luke Saunders, Commercial Director at SportCast, for an exclusive interview regarding the deal and how it will shape the pioneering BetBuilder, pre-built BetBuilder and singles product offering. SBC: How important is cutting-edge deep data for operators’ trading and predictive modelling in an increasingly competitive market? LS: …
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It’s looking increasingly likely that Erling Haaland is set to shakeup the football betting markets, according to bet365. The Norwegian star has scored 14 goals in first eight Premier League matches, producing a hatrick in the Manchester derby against cross-city rivals United, and also hitting a prolific start in the Champions League. This has led bet365 to cut the odds …
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Sportium has become Manchester City’s latest sports betting partner, in a regional agreement focused on Latin American markets. As theofficial Latin American betting partner of the side, the Spanish company will receive digital and in-stadia branded assets at the Etihad Stadium, whilst co-branded content will be produced for its customers in the region. The deal is the Premier League club’s …
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Former footballer Michael Owen has signed a partnership with Maxim88, an online sportsbook and casino focused on the Asian markets. The ex-Liverpool, Manchester United and Real Madrid striker will serve as a Brand Ambassador for the company to promote its business during the 2022/23 Premier League season, which kicks off tonight. Maxim88 has stated aims to ‘strengthen its position’ across …
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The 2022/23 Premier League season kicks off this evening as Crystal Palace host Arsenal, and pundits are predicting that the title race and battle for top four will be one of the most fiercely contested yet. A couple of weeks prior to the big kick off, bet365 published figures into customer betting trends on various outright markets, revealing that some …
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