Tag Archives: manchester city

The Premier League transfer window: bookies banking on some ‘fire sales’

The Premier League transfer window: bookies banking on some ‘fire sales’

As the dust settles on Manchester City’s historic treble, attention turns to the opening of the Premier League transfer window and speculation is rife as to which players will be switching allegiances for 2023/24. As always, this is a busy time for bookmakers. Whilst some, such as Betway, haven’t offered transfer markets for some time, others offer multiple odds as …

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Bettors backed Haaland for top PL scorer says Sportradar’s global betting data

Bettors backed Haaland for top PL scorer says Sportradar’s global betting data

Sportradar, using its global betting data, has conducted a ‘season in numbers’ analysis of the 2022-23 Premier League Season, during which newcomer Erling Haaland proved that being a ‘novice’ in the English game isn’t always a barrier to finding the back of the net. Manchester City striker Erling Haaland had bettors convinced he would emerge as the Premier League’s top …

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SportyBet links with Manchester City for elevation in Africa

SBC News SportyBet links with Manchester City for elevation in Africa

Manchester City has launched a regional partnership with SportyBet which sees the operator become the club’s official betting partner in Africa.   The Sporty Group-owned brand has licensed operations throughout the continent including Nigeria, Ghana, Kenya, Zambia, Tanzania and Uganda.  Sporty Group’s Brand Director, Oluchi Enuha, commented: “We are absolutely delighted to add Manchester City to our list of partners. Manchester …

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OpenBet’s SportCast: the advantages of cutting-edge deep data

SBC News OpenBet’s SportCast: the advantages of cutting-edge deep data

Following the recent OpenBet partnership with deep data specialists StatsBomb, SBC News spoke to Luke Saunders, Commercial Director at SportCast, for an exclusive interview regarding the deal and how it will shape the pioneering BetBuilder, pre-built BetBuilder and singles product offering.  SBC: How important is cutting-edge deep data for operators’ trading and predictive modelling in an increasingly competitive market?  LS: …

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Haaland hatrick sees bet365 revise the markets whilst FTP product finds success

Bettors backed Haaland for top PL scorer says Sportradar’s global betting data

It’s looking increasingly likely that Erling Haaland is set to shakeup the football betting markets, according to bet365. The Norwegian star has scored 14 goals in first eight Premier League matches, producing a hatrick in the Manchester derby against cross-city rivals United, and also hitting a prolific start in the Champions League. This has led bet365 to cut the odds …

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Sportium named Manchester City LatAm betting partner

SBC News Sportium named Manchester City LatAm betting partner

Sportium has become Manchester City’s latest sports betting partner, in a regional agreement focused on Latin American markets.  As theofficial Latin American betting partner of the side, the Spanish company will receive digital and in-stadia branded assets at the Etihad Stadium, whilst co-branded content will be produced for its customers in the region. The deal is the Premier League club’s …

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Michael Owen signs partnership with Asia-facing Maxim88

SBC News Michael Owen signs partnership with Asia-facing Maxim88

Former footballer Michael Owen has signed a partnership with Maxim88, an online sportsbook and casino focused on the Asian markets.  The ex-Liverpool, Manchester United and Real Madrid striker will serve as a Brand Ambassador for the company to promote its business during the 2022/23 Premier League season, which kicks off tonight. Maxim88 has stated aims to ‘strengthen its position’ across …

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Punters studying the history books for 2022/23 Premier League predictions

SBC News Punters studying the history books for 2022/23 Premier League predictions

The 2022/23 Premier League season kicks off this evening as Crystal Palace host Arsenal, and pundits are predicting that the title race and battle for top four will be one of the most fiercely contested yet.  A couple of weeks prior to the big kick off, bet365 published figures into customer betting trends on various outright markets, revealing that some …

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Man City names 8XBet Asian-betting partner but regulation concerns are raised

SBC News Man City names 8XBet Asian-betting partner but regulation concerns are raised

8XBet has formed a partnership with Manchester City FC as the brand becomes the official betting partner of the Premier League club in Asia. The gambling firm will gain exposure through LED signage in the Etihad Stadium and a presence in the region across digital assets and the club’s Cityzens platform. However, the new deal has brought some concerns to …

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VBET deepens football connections via OGC Nice partnership

SBC News VBET deepens football connections via OGC Nice partnership

VBET has made inroads on its sports marketing strategy in the French betting and gaming market, entering into partnership with Ligue 1 club OGC Nice. In pursuit of its objective to take on a ‘leading role on the French sports betting scene’, the operator’s deal with the top-flight team will include key branding and broadcasting caveats, with the company logo …

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